Ignacio La Rivera Email & Phone Number

Santiago, Chile

Escape60 is a Brazilian franchise dedicated to the escape rooms, with the aim of providing a new entertainment alternative to the general public and offering its services in the area of ​​human resources to companies, so the collaborators can work on concepts such as: teamwork, communication, leadership, among others.Achievements:Start up of the frainchising managing to reach the break even point within 5 monthsDevelopment and implementation of the marketing and commercial plan, achieving more than 25.000 clients in 12 monthsDevelopment of daily and monthly management reports with a focus on: daily sales, usage rates and optimization of sales channels. - Negotiation of the original contract with the franchise achieving or saving US $ 12,000 per year and operational changes that allow the business with more flexibility in terms of communication channels.

Santiago, Chile

Company dedicated to accounting services and tax management for medium and large businesses. Responsible for the optimization of tax structures, support management control, creation and monitoring of budgets, accounts analysis, generation of different accounting and financial reports.Achievements. - Creation of customized financial reports for different categories of clients. - Expansion of business focus to include small and medium enterprises.

Santiago, Chile

Pharmaceutical Retail Company with more than 600 stores nationwide.Responsible for the commercial relationship with payment companies, control and management of external staff in the stores, responsible for commercial communications inside the company, generation and control of the sales forecast for the company and the stores, development of the sales strategies for the stores.Achievements- Creation and implementation of internal sales campaigns resulting in 80% increase in high margin products sales.- Implementation of tactical actions for a group of stores, resulting in 3% overachievement above forecast.- 10% year on year sales growth.

Santiago, Chile

Company dedicated to market research, brand value and measurement of digital campaigns through a statistic model design for control and management of companies’ digital activities.Responsible for the administration and commercial management of the company, development of specific products for customers and handling commercial relationship with stakeholders. Achievements - Development of a qualitative model for brand value using online information.- Generation of corporate Brand perception with focus on community relationship, online ambassadors, internal and external atmosphere and financial results.- Design digital metrics dashboard for tracking online tactics.

Santiago, Chile

In charge of developing publicity campaigns and measuring the impact. Responsible for the company´s data bases, market studies and trade marketing. Achievements:- Development of direct marketing campaigns with 2.5% response rates in final purchases. - Positioning of the CONTIGO brand in the target segment. - Development of dashboards to monitor the competition and media publications. - Member of the CGE Holding’s Environment and CSR committee.

Santiago, Chile

Responsible for the retail banking, purchase indicators, average ticket and card usage rate. Development of loyalty program, customer segmentation and creation of profitability strategies for the company business lines (retail, insurance and digital television)Achievements- 220% growth of card holders- 10% growth average ticket.- 33% increase in usage rate.

Santiago, Chile

In charge of team of 12 account and investment executives nationwide. Development, planning and control of loyalty strategies, market research, new products developments and sales force training. Achievements:- Implementation and strengthening of the post sales department.- Development of sales force work and training strategies (250 people)- Increased client’s permanence, lowered APV fund transfers and increased the wealth administrated.

Santiago Province, Chile

Administration, management and investment consulting for a portfolio of customers, with the goal of increasing loyalty and lower churn. Achievements:- Met targets regarding management and service quality standards.- Customer segmentation according to policy value, insurance premium and product margin. - Optimization of individual customer’s data base management.

Master In Tax Management, Tax Law/Taxation

Master In Consumer Behavior., Marketing E Investigación

Business And Administration Degree, Business Administration And Management, General