Ignacio M. Email & Phone Number

Madrid, ES

Madrid, Comunidad De Madrid, España

• Program Manager of TU Marketing analytics framework and Lead Generation and Management across technology ecosystem to capture, harmonize, consolidate and analyze data to provide insights to Marketing and Commercial.
• Definition of TU Marketing analytics framework to fast and lean commercial and marketing decision-making and planning based on data. Including definition of reporting layers, dashboards,KPI and metrics.
• Definition of Lead Generation Framework and redesign+standardize lead management processesto increase number of leads generated and increasing operational excellence of marketing and commercial teams.
• Governance definition (RAsCi) in Lead Generation and Management Process reducing time, efforts, aligning synergies and improving operational control.
• Data harmonization and transformation across many technologies (such as 5 SFDC instances and Eloqua) to increase visibility through reporting capabilities
• Change Management: driving awareness, trainings and tracking adoption.

• International leader of Demand Gen Automation (DGA) program. Responsible to define and integrate Marketing processes across a technology ecosystem to consolidate data, identified potential business, execute automated.
• Redesign and standardize marketing processes to increase team efficiency, ensure data traceability and collection across all Business Units and areas involved (Marketing, Commercial Operations and Sales): campaign.
• Define the operational campaign framework to ensure the execution of automated campaigns for Marketing and Sales across the ecosystem.
• Redesign of data architecture in the ecosystem (5 SFDC instances, Eloqua, Zoom, Aventri, Adobe Experience Manager and LinkedIn) to integrate processes, data and technologies across the ecosystem.
• Program Manager of DGA ecosystem:o Roadmap definition and planning monitoring.o Understand and define business requirements to be used to drive technical requirements and functional specifications, include.

Madrid, Madrid, España

• International leader of Sales & Marketing Intelligence and Digital Transformation for Sales, Marketing and R&D. Responsible of driving programs, tools, processes, data and insights across multiple business units and.
• Define processes to increase efficiency and ensure accurate results: lead generation, sales targets, customer needs with product portfolio, pricing definition, automatic offers, sales forecast, R&D validations, R&D.
• Ensure the teams leverages common processes and tools by driving awareness, trainings and tracking adoption.
• Global Leader of Digital Transformation for Sales, Marketing and R&D (CRMs, ERP, Digital Sales Platform and other technologies, including BI solutions).o Define vision, roadmap together with senior leaders and connect.
• Accelerate the business performance with analytical insights and KPIS (business and sales reviews, sales performance, sales and marketing funnel, customer 360, customer insights, R&D projects etc.) to develop strategic.
• Define sales and marketing programs to achieve targets: upselling, cross-selling and new customers, include marketing campaigns, results and ROI.

Madrid Y Alrededores, España

• International Leader of Pricing area. Responsible of optimize pricing & profitability, enable realization of the sessions pricing plan and help to drive margin expansion across the multiple regions.
• Define and develop Pricing Strategies and Policies by region.
• Price control: process and implementation of corrective actions.
• Provide internal and external insights to define the business strategy.
• Price analysis: optimization, architecture, sensitivity of sales, correlations, etc.
• Definition of deals simulations tool and business Cases of potential products.

Madrid Y Alrededores, España

• International leader of Sales Operations, Marketing and Digitalization for both. Responsible of driving programs, tools, processes, data and insights across the multiple regions as a driver of growth and improving.
• Define processes to increase efficiency and ensure accurate results: lead generation through engagement programs and call center, pricing definition, automatic offers, sales forecast etc.
• Global leader of Digitalization (CRM, Digital Delivery Notes, Automatic Billing, and other technologies, including BI solutions).o Define business requirements to be used to drive technical requirements and functional.
• Orchestrate sales planning and develop sales and marketing programs to achieve targets: upselling, cross-selling and new customers.
• Accelerate the business performance with analytical insights and KPIS (business and sales reviews, sales performance, sales and marketing funnel, market research, customer 360, customer insights, etc.).
• Develop customer journeys to execute marketing campaigns.

Madrid Y Alrededores, España

• Leader of Marketing in Spain. Responsible of driving Spanish Marketing strategy and implementing international Marketing Programs in the region.
• Develop Marketing strategy through Marketing plans by vertical markets.
• Define campaign guidelines and business targets ahead of the campaign planning process execution.
• Supervise the execution of marketing campaigns: dashboards, including ROI.
• Develop the digital marketing strategy from scratch: website, SEO, SEM and Social Network.
• Accelerate the business performance with analytical insights (sales, market research and customer insights) to facilitate the definition of business strategy.

Madrid Y Alrededores, España

• Rebranding, Sponsorship and events.
• Market research, including benchmarking.
• Implement marketing programs.
• Develop sales materials, customers presentations and brochures.
• Marketing campaigns to attract new potential customers.
• Marketing analysis (actions/campaigns/ROI…) and reporting.

Madrid Y Alrededores, España

• Business analysis, sales and marketing reporting.
• Customers’ segmentation.
• Implement the new Datawarehouse.
• Support in the definition and implementation a new budgeting and forecasting sales tool.
• Analysis of markets, customers and competitors.
• Price analysis: model and deviation.

International Sales Strategy Program, Sales Strategy

Master Excutive In Big Data And Analytics

Marketing & Business Administration Degree, Marketing