Strategic Designer with a Master's in Strategic Design and Social Innovation. Certified Design Thinker and specialist in Design Thinking and Business Innovation. My focus is on leveraging design thinking as a key driver of innovation and value creation within organizations.Since 2023, I have been a permanent jury member of the Academy of Interactive & Visual Arts, where I evaluate projects for three international competitions: the W3 Awards, The Communicator Awards, and the Davey Awards.I have been a professor at ITESO since 2010, teaching courses such as Design Fundamentals and Strategic Design. In 2023, I became a full-time professor in the Department of Habitat and Urban Development at the university, and I currently coordinate the Design Fundamentals academy within the Strategic Design academic unit.I am the co-founder of Puntoasterisco, a branding and digital marketing agency with national and international recognitions, where I served as Director of Digital Marketing and Innovation Projects. I have led comprehensive branding projects for renowned regional, national, and international brands.As a consultant and workshop leader in innovation and Design Thinking, I have collaborated with companies and the Government of Jalisco through the Innovation and Design Promotion Council, helping SMEs create and develop value within their environments.I have been an invited speaker at universities across Mexico and a jury member for the CLAP Awards, which recognize excellence in the design industry.Areas of Expertise: Innovation methodologies (Design Thinking), innovation project management, strategic design, branding and corporate identity, digital marketing, strategic communication and advertising, and creative direction for design projects.------------Diseñador estratégico con una Maestría en Diseño Estratégico e Innovación Social. Soy Certified Design Thinker y especialista en Design Thinking e Innovación de Negocios por el Design and Business Innovation Institute. Mi enfoque se centra en utilizar el pensamiento de diseño como un motor clave para la innovación y la creación de valor en organizaciones.He sido profesor en ITESO desde 2010, impartiendo asignaturas como Fundamentos del Diseño y Diseño Estratégico. En 2023, me integré como profesor de tiempo completo en el Departamento del Hábitat y Desarrollo Urbano de la universidad.Soy cofundador de Puntoasterisco, una agencia de branding y marketing digital con reconocimientos nacionales e internacionales, donde me desempeñé como director de marketing digital y de proyectos de innovación.