Ignacio Peeters Email & Phone Number

United Arab Emirates

Managing the marketing strategy for a portfolio of over 45 different brands.Brand planning and marketing guidance to over 100 customers in 44 separate markets.Definition and implementation of the processes to optimise the marketing operation in conjunction with the commercial and finance departments.Definition and implementation of KPIs.Retail Marketing for direct customers.Optimising and improving the SAP marketing module.

Cyprus

Development of a purchasing and supply strategy for a wide portfolio of brands, from suppliers across Europe and the US.Definition and implementation of processes to ensure the optimum availability for a distribution network containing 100 points of sale in 40 markets.Brand allocation processes with suppliers and local distributors.Budgeting, forecasting and stock management.Monthly reporting on purchases, stock rotation, costs and sales out.Implementation of SAP modules for sales and logistics.

France

Advisory role for regional fashion brands wishing to export from France to Latin AmericaProvided overall assistance in import-export procedures, distribution networks, access to protected markets, requirements and hurdles on conflicting/unclear commercial legislation between countries.

Mexico

Responsible for planning the purchasing and shipment schedules with the HQ in Germany and other production plants in Europe and Asia.Purchases and replenishment operations for more than 40 points of sale and distribution centres in Mexico, as well as customers in 14 other countries.Responsible for the P&L and management of the first own shop for the subsidiary.Planning of all the trade marketing activities (window campaigns, giveaways, brand promotions) for the own shop and participated on the strategy for the seasonal trade marketing activities of franchises.Implementation of SAP in the subsidiary.

Mexico

Main point of contact and responsible for the overall follow up of the region’s key customers in 14 countries of Latin America.Supply plan for wholesale and retail customers, Participated in the planning and execution of the trade marketing strategy for franchises and department stores.Together with the visual merchandising team, selected and procured the POS materials, images for window campaigns, etc.Assistant buyer for the first Hugo Boss Factory Store in the region.

Mexico

Part of a team of 3 in charge to set up the HUGO BOSS subsidiary in Mexico from the ground up. Main point of contact and responsible for the overall follow up of the country's key customers.Setting up the procedures for supply and merchandising and trade marketing materials.

International Management, Business Administration, Marketing, International Commerce

International Business/Trade/Commerce, Erasmus Programme