Ignacio R. Email & Phone Number

London, England, United Kingdom

• My goal is to maximise revenue from Adobe.com Genuine Software Program through the best customer experience, so that customers can continue their relationship with Adobe using genuine products.My responsibilities.
• Driving revenue and subscriptions: This means ensuring the proper customer segmentation, cohort management, content and e-commerce journey optimisation, offer monetisation, testing and membership communication across.
• Program management: Developing strategies and plans to shape Adobe.com Non-Genuine program by customer understanding, so we can make it even easier to become genuine Adobe customers.
• Optimising the program based on testing, audience specifics and context to increase traffic to Adobe.com conversion pages, working with a Global Team in America, Europe and Asia.
• Remotely managing external Design & UX studio in Portland (OR).Biggest achievements so far:
• Increased global program revenue by 23% in the US and UK markets through research and optimisation testing in my first 9 months in the role.

Gran Londres, Inglaterra, Reino Unido

• I led the test and digital optimisation team responsible for increasing conversions and revenue across all the Direct Line for Business portfolio, including Landlord, Van, Tradesmen, Professionals and SME. My role was.
• Responsible for all stages of Direct Line for Business digital optimisation and personalisation strategy: quantitative and qualitative analysis and research, hypothesis generation, tests development, execution.
• Key point of contact supporting, advising and managing the communication flow between stakeholders and the optimisation team
• Bridge between the different parts of the Agile team: digital scrum team, web analysts and the rest of the organisation for digital optimisation and personalisation
• Enabling and promoting a testing culture across the organisation in which testing is at the core of all we doAchievements I am proud of:
• Development of strategy and Implementation of Direct Line for Business CRO Framework from scratch across the organisation enabling and promoting a culture of testing

London, England, United Kingdom

• Age UK Enterprises is Age UK’s commercial arm and leading provider of Financial Products, Insurance and Personal Alarms for the 50+ demographic in the UK.
• Conversion Rate Optimisation (CRO): responsible for all stages of Age UK Enterprises’ program: brainstorming, planning, design, development, execution, monitoring, analysis and iterating.
• Online Business Development, Project Management and UX for new products propositions, setting up conversion funnels and identifying revenue opportunities.
• Creating, managing and developing Age UK’s Affiliates Programme.
• Responsible for the introduction of Display Advertising, Programmatic and Re-Targeting in Age UK’s Online Marketing Mix for Acquisition, Branding and Brand Awareness growth.
• Responsible for Age UK Enterprises’ email channel covering acquisition, engagement and retention.

Madrid, Spain

• Lebara Limited is the leading MVNO in the UK and Spain. The Online team designs, develops and implements the company´s Online strategy and the user journey from Product Sale to Product Delivery.
• Launched Lebara Spain Online Business: responsible for all elements – acquisition, retention, product development, delivery, creative and content – in both versions of the website: Spanish and English.
• Designed, implemented and managed Lebara’s online strategy from scratch introducing and managing new acquisition channels: SEO, SEM, Display, Email, InText and Social Media.
• Line management of 2 digital marketing executives.
• Digital Agency relationship management.
• Management of annual Online Sales budget of €1M and P&L.

London, England, United Kingdom

• Responsible for Project Management of E-Commerce developments.
• Managed and developed Lebara’s Group Affiliate channel.
• Assisted in the management of Lebara’s Online Marketing campaigns across all Lebara Group countries.
• Launched new product packaging for online customers across the Group to improve delivery and customer experience standards, in line with Lebara’s global image, reducing costs by at least 50% in most cases.
• Data management and Global Performance reporting.
• 3rd Party Resourcing and Management.

London, England, United Kingdom

• Planned and implemented Lebara’s online customer delivery experience ensuring customer’s orders are delivered in a sustainable and experience building way.
• Online fraud prevention for all online transactions across the Group in conjunction with automated systems.
• Developing, leading and launching new e-shops across 3 countries (UK, Switzerland and Germany).
• Manage relationships across Lebara Group countries to achieve economies of scale.Key Achievements:
• Full automation of the Online Sales fulfilment process in the UK with majority of the customers receiving their order within 24/36 hours with an error level inferior to 0.1% and implementing solutions with ROI >3:1.
• Supported Lebara’s 2500% sales growth at operational level – simultaneously taking out 60% of cost base with new packaging, introducing procedures that saved and extra revenue >£300K in the UK alone

Slough, England, United Kingdom

• Lego UK remotely delivers the Online Sales & Marketing function on behalf of the Spanish operating company. Responsibilities and Key Achievements:
• In charge of Spanish arm of Marketing and Operations. Implemented solutions and innovations adapted to the Spanish market that delivered an increase in online sales > 7%
• Provided general support to the Business Development team and the Marketing team
• Co-ordination of marketing campaigns to develop the Lego Club and the Online Shop
• Point of contact for marketing/sales/call centre teams to ensure consistency of information

London, England, United Kingdom

• Because designs live brand experiences to engage customers, building better relationships between brands and customers.Responsibilities and Key Achievements:
• Provided support to the Business Development and Client Account Management teams
• Analysed and evaluated data for the Procter & Gamble account and distributed on a daily basis
• Assisted with the coordination and launch of the Baltika Beer campaign
• Gained excellent experience in changing brand perceptions and behavior

Madrid, Spain

• Candela is a leading production agency that produces global advertising campaigns for international brands such as Adidas, Inditex and LVMH Group delivering outstanding results.Responsibilities and Achievements:
• Responsible for Zara and Adidas Football accounts in Spain, Germany and the UK.
• Worked closely with the 180 Amsterdam advertising agency to develop the campaigns.
• Coordinated activity for filming and photographic shoots across Europe managing budget in excess of €300K. Reduced production costs by 9% through competitive sourcing

Bachelor Of Marketing, Marketing

Degree in Marketing

Bachelor Of Advertising And Pr, Public Relations, Advertising, And Applied Communication

Degree in Advertising and PR