Ignacio R. Email & Phone Number

London, England, United Kingdom

My goal is to maximise revenue from Adobe.com Genuine Software Program through the best customer experience, so that customers can continue their relationship with Adobe using genuine products.My responsibilities include:• Driving revenue and subscriptions: This means ensuring the proper customer segmentation, cohort management, content and e-commerce journey optimisation, offer monetisation, testing and membership communication across digital touch-points, visits, and markets.• Program management: Developing strategies and plans to shape Adobe.com Non-Genuine program by customer understanding, so we can make it even easier to become genuine Adobe customers.• Optimising the program based on testing, audience specifics and context to increase traffic to Adobe.com conversion pages, working with a Global Team in America, Europe and Asia.• Remotely managing external Design & UX studio in Portland (OR).Biggest achievements so far:• Increased global program revenue by 23% in the US and UK markets through research and optimisation testing in my first 9 months in the role.• Implementation of CRO Framework from scratch to improve productivity and coordination between all Adobe teams I work with worldwide: San Jose (CA), Sao Paulo, London, Delhi and Tokyo.• Developed Optimisation strategy and roadmaps and presented to senior stakeholders and Leadership Team at VP level on a regular basis.• Introduction of new insight sources in the team: Clicktale and UserTesting.• Introduction of Agile methodology to improve productivity within my Adobe team

Gran Londres, Inglaterra, Reino Unido

I led the test and digital optimisation team responsible for increasing conversions and revenue across all the Direct Line for Business portfolio, including Landlord, Van, Tradesmen, Professionals and SME. My role was to define, prioritise and implement Direct Line for Business optimisation strategy using Agile methodology with a goal of building a best in class testing organisation.My responsibilities included:• Responsible for all stages of Direct Line for Business digital optimisation and personalisation strategy: quantitative and qualitative analysis and research, hypothesis generation, tests development, execution, monitoring and results analysis using Adobe Target• Key point of contact supporting, advising and managing the communication flow between stakeholders and the optimisation team• Bridge between the different parts of the Agile team: digital scrum team, web analysts and the rest of the organisation for digital optimisation and personalisation• Enabling and promoting a testing culture across the organisation in which testing is at the core of all we doAchievements I am proud of: • Development of strategy and Implementation of Direct Line for Business CRO Framework from scratch across the organisation enabling and promoting a culture of testing• Led the implementation of Oracle/Maxymiser and SessionCam tools• Increased Landlord Insurance revenue, Direct Line for Business' biggest product, by 9% (£8.7m) in my first 12 months• Developed Optimisation Roadmap and presented to senior stakeholders and Leadership Team• Provided performance reporting, insights and recommendations to senior stakeholders on a regular basis• Participated in RFPs for new optimisation and session recording tools and led the migration to Adobe Target and Decibel Insight• Secured budget to take onboard optimisation agency and managed outsourced developers from the agency to ensure items on the roadmap were delivered

London, England, United Kingdom

Age UK Enterprises is Age UK’s commercial arm and leading provider of Financial Products, Insurance and Personal Alarms for the 50+ demographic in the UK.• Conversion Rate Optimisation (CRO): responsible for all stages of Age UK Enterprises’ program: brainstorming, planning, design, development, execution, monitoring, analysis and iterating.• Online Business Development, Project Management and UX for new products propositions, setting up conversion funnels and identifying revenue opportunities.• Creating, managing and developing Age UK’s Affiliates Programme.• Responsible for the introduction of Display Advertising, Programmatic and Re-Targeting in Age UK’s Online Marketing Mix for Acquisition, Branding and Brand Awareness growth.• Responsible for Age UK Enterprises’ email channel covering acquisition, engagement and retention.• Financial Conduct Authority and Gambling Commission: ensuring digital activities and processes are compliant.• SEO and PPC administration.• Ownership of Google Analytics and Tag Management.• Management of an annual budget in excess of £1M• Performance reporting to the Executive Directors and Board: Forecasting, Revenue and Sales.Key achievements: • CRO: Improvements in conversion and click through rates across Age UK’s product portfolio of up to 46% • Age UK’s Affiliate Programme sales in excess of 2,000 policies, resulting in 1 in 4 online sales• Devised and implemented the new Age UK Gambling microsite and conversion funnels for Home, Car Insurance and Personal Alarms. Owning the process from design to final implementation increasing sales by more than 70%• Restructured the Lottery Online strategy to include email for acquisition, cross-sell and upselling. Email now accounts for >5,000 sales per year or 9.6% of total sales• Introduced email as engagement and retention tool for Travel Insurance. As a result, 31% of recipients purchased a travel policy again, and 46% of them purchased another Age UK product within year 1

Madrid, Spain

Lebara Limited is the leading MVNO in the UK and Spain. The Online team designs, develops and implements the company´s Online strategy and the user journey from Product Sale to Product Delivery. • Launched Lebara Spain Online Business: responsible for all elements – acquisition, retention, product development, delivery, creative and content – in both versions of the website: Spanish and English.• Designed, implemented and managed Lebara’s online strategy from scratch introducing and managing new acquisition channels: SEO, SEM, Display, Email, InText and Social Media.• Line management of 2 digital marketing executives.• Digital Agency relationship management.• Management of annual Online Sales budget of €1M and P&L.• Performance Reporting to the Directors and Board in the UK, including Forecasting, Sales and Revenue. Key Achievements: • Turned around lebara.es through website optimisation, creating new customer journeys and introducing new propositions and products. Online Top Up revenue grew from €52k to >€100k per month and sales from 60 to >2,000 SIMs per month.• Improved Online LTV by 40% to €286 with the development of a new Retention Programme.• Doubled the website’s visits to 40K/month and increased the Conversion from 0.3% to 5% • Planned and implemented Lebara Spain’s first social media programme on Facebook and Twitter. The key objectives here were i) integrate social media platforms as part of the wider customer services mix, ii) improve customer relationships focusing on customer communication, iii) generate sales.

London, England, United Kingdom

• Responsible for Project Management of E-Commerce developments.• Managed and developed Lebara’s Group Affiliate channel.• Assisted in the management of Lebara’s Online Marketing campaigns across all Lebara Group countries.• Launched new product packaging for online customers across the Group to improve delivery and customer experience standards, in line with Lebara’s global image, reducing costs by at least 50% in most cases.• Data management and Global Performance reporting. • 3rd Party Resourcing and Management.• Platform design & implementation – Landing pages, Systems Integration, Creative Refreshes.• Point of contact between fulfillment and fraud prevention agencies, customer acquisition and web development teams.Key Achievements:• E-Shops successfully launched in France, Spain, Australia and Denmark within budget and deadline.• Affiliate sales in the UK and the Netherlands accounted for 8% of total sales, exceeding 5% target.• New packaging for online sales launched reducing cost from €1.2 to €0.45 – 63% reduction.

London, England, United Kingdom

• Planned and implemented Lebara’s online customer delivery experience ensuring customer’s orders are delivered in a sustainable and experience building way.• Online fraud prevention for all online transactions across the Group in conjunction with automated systems.• Developing, leading and launching new e-shops across 3 countries (UK, Switzerland and Germany).• Manage relationships across Lebara Group countries to achieve economies of scale.Key Achievements:• Full automation of the Online Sales fulfilment process in the UK with majority of the customers receiving their order within 24/36 hours with an error level inferior to 0.1% and implementing solutions with ROI >3:1.• Supported Lebara’s 2500% sales growth at operational level – simultaneously taking out 60% of cost base with new packaging, introducing procedures that saved and extra revenue >£300K in the UK alone• New partners recruited – Experian, MiPay and PRFM – to support Lebara’s 2500% online sales growth

Slough, England, United Kingdom

Lego UK remotely delivers the Online Sales & Marketing function on behalf of the Spanish operating company. Responsibilities and Key Achievements: • In charge of Spanish arm of Marketing and Operations. Implemented solutions and innovations adapted to the Spanish market that delivered an increase in online sales > 7%• Provided general support to the Business Development team and the Marketing team• Co-ordination of marketing campaigns to develop the Lego Club and the Online Shop • Point of contact for marketing/sales/call centre teams to ensure consistency of information

London, England, United Kingdom

Because designs live brand experiences to engage customers, building better relationships between brands and customers.Responsibilities and Key Achievements: • Provided support to the Business Development and Client Account Management teams• Analysed and evaluated data for the Procter & Gamble account and distributed on a daily basis• Assisted with the coordination and launch of the Baltika Beer campaign• Gained excellent experience in changing brand perceptions and behavior

Madrid, Spain

Candela is a leading production agency that produces global advertising campaigns for international brands such as Adidas, Inditex and LVMH Group delivering outstanding results.Responsibilities and Achievements:• Responsible for Zara and Adidas Football accounts in Spain, Germany and the UK.• Worked closely with the 180 Amsterdam advertising agency to develop the campaigns.• Coordinated activity for filming and photographic shoots across Europe managing budget in excess of €300K. Reduced production costs by 9% through competitive sourcing

Bachelor Of Marketing, Marketing

Degree in Marketing

Bachelor Of Advertising And Pr, Public Relations, Advertising, And Applied Communication

Degree in Advertising and PR