Nacho Santágata Email & Phone Number

Buenos Aires, Caba, Ar

Buenos Aires Y Alrededores

Buenos Aires, Argentina

- Established the brand in the region, securing first clients and hiring key employees.- Planned and executed the regional strategy, including forecasting, budgeting, and managing advances for artists and labels.- Developed and implemented operational processes for LATAM teams, providing necessary training.- Managed over 80 client accounts, ensuring efficient project execution.- Coordinated music synchronization for platforms such as Apple TV+ and Netflix.- Key achievements: contributed to the Gardel Awards with Ahyre’s *Ahyre* winning “Best Album – Folklore Group.”- Led the discovery campaign for Natalie Perez on Spotify for Artists. [Spotify Case Study](https://artists.spotify.com/blog/discovery-mode-natalie-perez)

Buenos Aires, Argentinos

- Led Marketing and Sales efforts for the Southern Cone region.- Developed and executed trade marketing strategies for artist and label growth.- Implemented digital and growth marketing strategies with a focus on DSPs, YouTube, and social media.- Scouted and recruited department heads to build and consolidate the first regional team in Argentina and Chile.- Managed key projects for top-tier accounts.

Buenos Aires, Argentina

Editorial content for the platform in LatAm. Playlist curation and promo actions. Led the relationship with major and indie labels.

Buenos Aires, Argentina

Press & cross-media communication for the company and its events and productions. Partnerships and promo actions. Promo tours with artists.• Lollapalooza @ Hipódromo de San Isidro• Personal Fest @ GEBA• Romeo Santos @ GEBA• Ricardo Arjona @ GEBA• Luis Miguel @ GEBA / La Rural• Capital Cities @ Luna Park• Michael Bublé @ GEBA• Prince Royce @ Luna Park• Jowell & Randy @ Luna Park• Juan Carlos Baglietto & Silvina Garré @ Luna Park• Airbag @ Luna Park• Jake Bugg @ La Rural• 30 Seconds to Mars @ Luna Park• Zoé @ Opera Allianz• Biffy Clyro @ Niceto• The Old Woman (Willem Dafoe / Mikhail Baryshnikov / Robert Wilson) @ Opera Allianz

Buenos Aires

- Established and maintained relationships with key radio and TV outlets, securing partnerships and promotional deals. Achieved the #1 Airplay company ranking during this period.- Organized and managed promo tours for national, Latin, and international artists, including Coti, Rosario Ortega, David Bisbal, Juanes, Il Volo, Paty Cantú, Ghost BC, Black Sabbath, Zoé, Justin Bieber, Carly Rae Jepsen, Megadeth, Loreena McKennitt, Alice in Chains, Cali & El Dandee, J Balvin, Sven Helbig, and others.- Led the global consumer insight project, focusing on trend-based segmentation and a detailed understanding of music consumption, media habits, and purchasing incentives. Served as head of this project in Argentina.- Produced and curated content for *New Sound Club*, a radio show dedicated to promoting UMG artists.

Buenos Aires

- Led digital brand development for national, Latin, and international artists, managing social media, YouTube, CRM, and Google/Facebook/YouTube ads, with regional support.- Managed online communities for both the company and key national artists, including Catupecu Machu, León Gieco, Rosario Ortega, Charly García, Guillermo Beresñak, and Puentes.- Developed special digital products, such as the iTunes LP for Charly García’s *60x60*, alongside managing ads, landing pages, and analytics.- Served as the head in Argentina for the global consumer insight project, focusing on trend-based segmentation and in-depth analysis of music consumption, media usage, and purchasing incentives.

Buenos Aires

- Coordinated marketing activities for international (Anglo) products.- Monitored and analyzed sales performance and airplay metrics.- Planned, coordinated, and executed promotional visits for artists such as David Guetta, The Kooks, Arctic Monkeys, Roxette, and Peter Gabriel.

Buenos Aires