Assisting on the digital presence of the business. Supporting responsible seed production and crop diversity preservation in the Hudson Valley.

Giving support and guidance to independent projects, artists, facilitators and healers. A way to serve with the toolbox I've been growing throughout the years.- Website design & management- Tagging architecture & data collection- Media strategy: search, social & programmatic- Email marketing & retention- Report & data visualization- Growth hacking and conversion rate optimization

A brief but great opportunity to confirm the need to invest my time and efforts towards positive impact missions while actively assisting on recovering and regenerating our surroundings and communities.- Responsible for the strategy and media planning for D2C clients as Culture Hustle, Climate Candy, Silver Fern Farms, True Botanicals- Supervised media implementation of the Ad Ops team- Guided Account Manager members into data visualization & storytelling for compelling decks and presentations- Audited existing and new clients advertisement structure for performance and tactical optimizations

- Lead strategic insights and consultation for clients’ holistic digital advertising efforts- Developed project management processes focused on maximizing the efficiency, effectiveness, and accountability of large internal and external teams- Established documentation and implemented methods for standardization and best practices across the book of business- Collaborated with Engineering Teams to create and test tools for scalability and time efficiency related to audits and daily optimizations- In charge of guiding career development, plus training & mentoring colleagues, within the Learning & Development team- Search Office Hours host, a weekly space for Q&A, ticket resolutions, new feature adoptions and implementations

- Planned and implemented search structures across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Advertising- Developed marketing strategies considering search, display, youtube & shopping advertising complementary with other channels- Monitored US$200K monthly total investment plus weekly performance reports - Maintained and fostered client relationships with brands such as Cleanly, Sustain Natural, Porter Road, Biossance- Built, trained and consolidated the search team in the agency, responsible for strategy and campaigns over 30+ clients

I focused on Search Engine Marketing and Mobile Marketing as part of the leading Online Travel Agency in South America.- Daily studied the market, tendencies, seasonality and competitors- Managed online marketing campaigns for Latin America -search, display, retargeting, app installs and app engagement-- Controlled USD 500K quarterly budget on online marketing expenditures representing USD 15.5MM in revenues- Maximized data-driven profit applying portfolio theory optimization- Contributed on creating new tools to simplify workflows and improve in-house bidding algorithm- 25% reduction on cost per conversion by implementing tactics designed to increase overall quality score- +75% YoY growth of the product owned

As part of an experiential marketing design company we planned, produced and operated activation and promotional events aligning to the interests and necessities of our clients: Nike and Nest. - Managed vendor relationships- Controlled and tracked budgets- Procured and executed marketing and branding events.

A year agreement with a fashion designer to move forward her business, having the possibility to apply all the knowledge acquired in the career and learning in the best way: doing.- Planned and executed a business plan for cost efficiency and scaling the business - Researched, acquired and followed new commercial proposals extending wholesalesacross Argentina- Developed press relationships and a communication strategy - publishing in fashion editorials as Catalogue, Gente, Ohlalá, Para Ti; actively participated in “Puro Diseño” BA Fair- Built a new website and online sales platform increasing 3X retail sales- Managed the social media strategy reaching 25K fans on the FB page organically

I was part of the "Levité" department, the 2nd Non Alcoholic Beverage consumed in Argentina. Being the owners of the flavored water market we refreshed the brand image working from the packaging to every traditional marketing edge: TV, radio, magazines and newspaper, public outdoor spaces, promotional events, POPs. - Analyzed and monitored the brand performance- Tracked the brand budget and the impact on the P&L- Supported the development of marketing and communication strategies- Briefed advertising partners generating content for digital and social media- Procured and executed activations introducing 'in & out' seasonal products.