With over 20 years of experience in brand marketing, I have a genuine passion for building and growing brands. Whether it's through creative brand activations and communication strategies or innovative approaches, I love seeing brands flourish. Throughout my career, I've had the opportunity to work with top brands like Lay’s, Pepsi, Cheetos, Alvalle, Special K, Corn Flakes or BMW. My expertise spans across FMCG, Retail, and Non-profit sectors, and as a MBA graduate from a prestigious European business school, I have honed my ability to lead and collaborate with diverse, cross-functional teams on a global scale.