Ignacio Vaca-Guzman Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

• Led operations across the entire Mexican territory and managed accounts in other LATAM countries, overseeing Enterprise and Mid-Market accounts.• Responsible for ensuring customer satisfaction, retention, driving revenue growth, and implementing cross-sales and up-sales strategies.• Executed strategic initiatives for new business development and expansion, leveraging dataanalysis and insights.• Achieved and surpassed assigned quotas, managed forecasting and pipeline activities,maintained data hygiene, and fostered relationships with distributors and partners.• Collaborated with Sales Engineers, CRMs and TAMs to optimize salesprocesses and enhance customer relationships.*Achieved an average quota attainment of 121%

Tampa, Florida, United States

- Responsible for the full sale cycle and account management, acquiring new business, maintaining account relationships, and growing the current book of business/pipeline.- Conducted meetings with C-levels/decision makers.- Always analyze the customer needs to offer great value proposals.- Maintained consistent prospecting, outreach, and hygiene of the accounts and leads.- Excellent knowledge about relationships with Partners, resellers, and the way it works things in all the different countries in Latam.- Follow Microsoft sales process, tracking all critical activities and ensuring a detailed understanding of the status of a deal at every stage of the process including legal sales process, contracting, etc- Effectively advise and influence customers through consultative selling techniques- Work proactively close with Customer Success, Solutions Consultants, Marketing, and other teams to deliver customized solutions proposals to customers and prospects.Key Achievements- Within the top 3 performers of LATAM team.- Secured the biggest deals in different countries.- Exceeded monthly and quarterly goals.Core Competencies* Customer Relationship Management * Sales & Marketing Strategy * Strategic Planning & Execution * Business Development & Negotiations * Team Leadership & Management * Account Planning & Forecasting * Cross-Functional Collaboration * Data Analysis & Insights-*Achieved an average quota attainment of 127%

United States

Co-founded the E-commerce company that imports superfoods from South America to USA

United States

- Sold remote access, remote management, and other products to South and Central America- Effectively qualify leads and identify prospect needs, engaging technical resources as required.- Create client demos/ presentations, quotes/ proposals, and Quarterly Business Reviews (QBRs)- Conduct high-level conversations with C-Level and VP -Level Executives to address business needs.- Utilize solution-selling techniques to effectively guide sales process to close.- Develop and maintain business within existing accounts, manage complex sales situations and sales campaigns.- Up-sell and leverage business from new and established customer relationships- Utilize Salesforce CRM to provide timely and accurate sales activity tracking and status updates.- Work strategically with management to deliver forecasts, identify trending opportunities/challenges, and provide recommended solutions.- Forecast sales activity and revenue achievement while creating satisfied customers.- Resolve client issues in a timely and thorough manner; escalate issues to manager as appropriate.- Keep informed of product line, competition and industry trends that may impact client business activities.*Achieved an average quota attainment of 119%

Clearwater, Florida

- Sold remote access, remote management and other products to South and Central America- Created quotes, strategies and presentations for IT Managers, General Managers and COO’s- Maintained strong product knowledge and customer needs analysis- Generated additional leads through networking- Coached new team members

La Paz, Bolivia

- Managed staff of 25 people in different cities- Developed company mission, vision, values and administrative policies/procedures- Conducted market research to capture customer needs- Researched direct and indirect competition- Contacted international companies to position the firm globally- Developed and leveraged relationships with stakeholders - Created strategic alliances with companies that offer complementary services, including advertising agencies, merchandising, BTL (Below the line Marketing) and others- Developed and managed marketing campaigns to support key business priorities, acquisition, conversion, brand awareness, new product/services launch, upgrades and customer satisfaction- Increased clients by 40% by working closely with all product/service development departments to create and maintain marketing materials for sales presentations and client meetings, - Increased revenue by 30% through key account negotiation in potential markets to develop new business opportunities - Worked directly with Financial Manager and Accountant in allocating the annual budget- Improved brand through website innovation, investment in corporate videos, social networks ads- Implemented innovative programs to increase employee loyalty and reduce turnover- Measured and reported performance of all digital marketing campaigns / programs and assessed them in comparison to ROIs/KPIs - Captured and analyzed campaign data/metrics, insights, best practices and performed website traffic impact, reporting analysis and optimization

- Created small business to produce, buy and sell ready-to-go, high quality bakery products at competitive prices in strategic locations- Developed and executed the business plan- Managed license applications; standardized production, management and control of inventories; hired and trained staff- Implemented product marketing strategy and managed end-to-end processes, including pricing, advertising, product launches, and marketing campaigns- Coordinated production of various communication projects- Increased product sales 17% via a marketing and sales enablement plan for demand forecasts- Organized, planned and managed the entire life cycle of suppliers

La Paz

- Obtained license and led overall event to organize the first TEDx event (in its category) in Bolivia - Recruited high profile speakers - including the Ex President of Bolivia-and curated speeches- Approached sponsors to obtain financing for the event- Managed a successful event with a 90% attendance rate and plenty of organic media and social media coverage

La Paz, Bolivia

- Evaluated and compared service proposals - Developed partnerships with local businesses for community-based projects, such as the Carrera La Paz 3600 10K race- Developed key messaging, branding and positioning statements- Oversaw creation of blog posts and interactive content, including quizzes, assessments, infographs, and videos

- Exceeded B2C (Business to Customers) sales goals- Improved team interaction with prospective clients developing innovative, creative sales pitches- Executed marketing campaigns for institutional, academic and international events, including campaign strategy/design, coordination with media, and institutional relations during the event- Coordinated ongoing global brand communications projects, including timeline and execution, throughout company and with affiliates- Managed pre-event communications and post-event follow-up, ensuring stakeholders worked collaboratively for successful execution- Developed pricing strategy based on market research increasing sales performance by 3.8%- Managed sales and marketing events, enhancing brand value and contributing to corporate social responsibility

- Created effective messaging using language, graphics and marketing collateral- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes- Oversaw blog posts creation and interactive content, including quizzes, assessments, infographics, and videos- Increased site traffic by 50% and client leads by 80% - Managed campaigns from trade marketing and marketing to increase sales in B2B (Business to Business) - Developed and executed the marketing strategy successfully while collaborating cross-functionally and building consensus- Developed branding and digital marketing campaigns to increase revenue and brand awareness