Ignacio Zaldumbide Email & Phone Number

Carouge, Ge, Ch

Apply cutting-edge technology and lead internal technological initiatives driven by data to foster innovation and growth aligned with enterprise business goals

Helping the bank apply cutting edge digital marketing and digital banking innovation.Assist the Digital transformation Hub & Technological Centre of the BankResponsable for data analytics for digital marketing, traffic data, webuser behavior, specific app data to generate insights, identify opportunities/ strategies to reach marketing and business KPIsHelp or lead the excecution of strategies on digital marketing, martech, digital funnels, apps, web apps.Part of the Digital Marketing team and Analytics transversal team.Coordinating with other teams the correct tracking of traffic and conversion to digital funnels and appsAssist in the implementation of new tools and software integration that help team and the bank improve efficiency/ conversion of digital campaignsBeing part of some thrilling projects and teams.-Help migrating and reactivate +2 M users to the mobile apps and web app-Tens of Thounsand of instant online credit loans to clients through digital marketing campaigns-Lead the development of a banking app marketing feature to increase conversions.

Ecuador

Help bring innovation and a digital transformation legal business, notarized procedures and paperwork are done in Latin America

Providing services as a independent consultant to companies for a in-deph business analysis for potential opportunities within the demand, the marketing strategy and operational strategy to achieve or increase their KPIs’ goals.Also identify potential technological / software implementations for growth hackIdentifying, extract and analysing all data available to understand consumer behaviour.Consulting to companies in the US, Ecuador and the Galapagos in different industries.

San Francisco Bay Area | Napa

-Being part of digital marketing agency which analyses and overtakes digital marketing, e-commerce & digital growth efforts of companies.-Currently ASTRA Digital manages a portfolio of companies worth over USD 400 million-Managed and performed in-depth e-commerce performance audits based on their business data.-Analyse & identify digital and business opportunities and weaknesses.-Strategize potential digital growth action plans based on data of: consumer behaviour, acquisition channels, consumer demographics and E-commerce/website performance. -Involved in general in the business development with constant research and integrations of technological improvements within the company internal operations.

Paris Area, France

Currently managed a portfolio of world class mobile advertising campaigns in Cheetah Ad Platform as part of Cheetah Mobile Inc. Which is the 3rd largest mobile media owner after FB and Google, which has over 630 Million Monthly active user.Cheetah Ad platform a leading global mobile advertising platform, we provide marketing and monetization services to the world’s top brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.Managing and optimizing a portfolio of top online ad campaigns involving world class App developers, Advertisers, mobile web publishers, Ad, networks & Media Buyers among those UBER, AMAZON, BLIZZARD GAMES, KINGSOFT FACEBOOK, NY TIMES; as well for medium sized businesses.INTRAPRENEURSHIP PROJECT LEADER within company. Approved personal project to develop proposed redesign of the traffic optimization operational process with the use of 3rd party programmable software that will be capable delivering 9x more traffic reports, 2x faster mobile advertising campaigns optimizations.Interacting with advertisers / clients in order to identify to their need and goals-Set up, managing and optimising campaigns of worldwide recognised enterprises and brands -Analysing campaign performance trends and optimize campaigns' ROI based on the advertisers KPI.-Performing and analyzing traffic data reports in order to improve targeted audiences/profile to increase campaigns performance.-Negotiating both internally and externally with clients/ advertiser and publishers -Conducting general technical integrations (API, XML Feed, Callbacks). http://ad.cmcm.com/

Ecuador

Was involved in the development and management of a social collaboration project, whose first product was a web-based platform and later a mobile application. The web-based platform focused on promoting the sustainable, efficient and competitive development of the small and micro tourism-related businesses in Ecuador and the Galapagos Islands.-Connect as a liaison between the executive manager and programmers.-Delegated tasks to programmers based on the executive manager’s objectives; -Helped in the concept design of the user interface; predict and analyse potential user experiences, interactions and expectations based on the web platform prototype; - Understand, research and consult expect field technicians about the feasibility of the platform based on the capabilities of the technological and physical environments; general involvement in management decisions.Position Entirely in English

Ecuador

Co-founded and managed a small business with two branches within the events industry. The first branch provides logistics and financial advising services to companies and clients. The second branch focuses on the production of entertainment events (i.e. music and arts festivals) under the company brand.-Achieved a competitive advantage in the local events industry through a dedication to the evolution of service based on client desires and needs, -the offering of unique and strategic business model based on a smart outsourcing strategy.- Management of general business operations, practiced financial accounting, -Provided financial advising services to our clients in the production of any and all types of events, created and analysed different financial scenarios when analysing potential investments for future events. -Constantly interacted with clients and delegated tasks to hired employees prior to and during events.

Bachelor’S Degree, International Business | (France)

- The Grenoble Graduate School of Business (France) is among the Top 20 Business School in Europe according to the Financial Times Ranking.

Graduate Certificate, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Bachelor’S Degree, Finance, General

Attended a Top 70 University in Latin America according to the QS Ranking 2015. -Completed 3 years of studies (7 semesters).

United States High School Diploma

Activities and Societies: Entrepreneurship ClubUnited States High School Diploma Graduated from an International school accredited.