I am the Founder of Not-Studio, an independent branding and visual communication studio based in Barcelona, Spain.I have spent several years as a digital nomad building a practice centred on creativity, Not-Studio is the culmination of more than 10 years of creating unique & cutting-edge designs for over 200 clients.We are committed to a no-bullshit approach to design and pride ourselves on delivering exceptional work that stands out from the crowd, working with our clients to create unique and tailor-made branding & identity systems.We design outcomes which are as beautiful as they are functional and it is always our aim to create impactful work, that finds the desired audience, drives business and inspires change.Key Services Provided:‣ Conduct thorough brand research to understand target audiences, market trends, and competitors using keywords and analysis.‣ Developing comprehensive brand identity systems, logo design, typography, colour palettes, and brand guidelines using Adobe Creative Suite.‣ Designing marketing collateral like business cards, stationery, and presentations, optimizing for print production.‣Developing visually appealing and functional packaging design.‣ Creating packaging layouts, graphics, and illustrations that align with the brand's identity.‣ Incorporating product information, branding elements, and legal requirements.‣ Optimizing designs for different digital channels, ensuring consistent brand experiences across desktop, mobile, and tablet devices through UX/UI design principles and usability testing.‣ Working closely with clients employing effective communication and project management tools: Asana or Trello.‣ Present design concepts to clients and stakeholders, incorporating feedback and revisions, and utilizing persuasive communication skills.‣ Managing multiple projects simultaneously, meeting deadlines, and maintaining high-quality design standards with strong time management and prioritization skills.‍

Knock is a design studio in Barcelona, that specialises in creating unique and irreverent identity systems and campaigns for prominent clients in Spain and the rest of EU. I have collaborated on brand identity projects for clients such as La Caixa Bank, Claire Joster, Daitsu, Girbau, and Lever Touch. Successful restaurants like Grupo Kasa, Kemo, and Pai Mei. And digital campaigns for major shopping malls in Spain and Andorra, such as Lillia Carlemay and Lillia Diagonal.Key responsibilities:‣ Conduct thorough brand research to understand target audiences, market trends, and competitors using keywords and analysis.‣ Developing comprehensive brand identity systems, logo design, typography, colour palettes, brand guidelines using Adobe Creative Suite.‣ Designing marketing collateral like business cards, stationery, and presentations, optimizing for print production.‣ Conceptualizing and executing scenic designs that enhance the restaurant's dining experience, integrating environmental psychology and ergonomics.‣ Digital marketing campaigns on social media (Facebook, Instagram, Twitter), and websites (WordPress, Webflow), optimizing for responsive design and utilizing HTML and CSS.‣ Collaborating with copywriters to seamlessly integrate visuals and text in digital campaigns, aligning with SEO best practices and employing keyword optimization techniques.‣ Optimizing designs for different digital channels, ensuring consistent brand experiences across desktop, mobile, and tablet devices through UX/UI design principles and usability testing.‣ Working closely with clients employing effective communication and project management tools: Asana or Trello.‣ Present design concepts to clients and stakeholders, incorporating feedback and revisions, and utilizing persuasive communication skills.‣ Managing multiple projects simultaneously, meeting deadlines, and maintaining high-quality design standards with strong time management and prioritization skills.

Law Creative is a New Zealand-based Studio that focuses almost exclusively on Local Maori tribe cultural projects and Businesses.The biggest challenge during my time as a Senior Designer at the studio was to understand the beliefs, traditions, and visual culture of each Iwi (tribe) and to incorporate their uniqueness into a more modern and globalized approach to design.My main responsibilities were to coordinate the team of designers, and copywriters working closely with our clients to develop the following project:‣ Creating unique and culturally relevant brand identities for each Māori tribe, capturing their history, values, and aspirations.‣ Designing logos, typography, colour schemes, and visual elements that represent the tribe's identity and resonate with the target audience.‣ Developing comprehensive brand guidelines to maintain consistency and coherence across various applications.‣ Designing packaging solutions for locally produced Māori products, such as crafts, artworks, food, or traditional medicines.‣ Incorporating Māori patterns, motifs, and cultural symbols into the packaging design.‣ Ensuring that packaging materials, sizes, and structures protect and enhance the product while reflecting the tribe's identity.‣ Designing visually compelling and informative annual reports that showcase the accomplishments, goals, and cultural significance of the Māori tribes.‣ Creating culturally appropriate signage designs for buildings, landmarks, and community spaces.

Silkey S.A. is the №1 brand of hair-care / cosmetic products in Argentina (think about it like a local version of Pantene/ L'Oreal). This was my first role as a full-time Graphic designer in a corporate environment, and it gave me invaluable insights into the inner-working of big corporate clients and how their dynamics and communication between departments can influence the design process and results. This information has been fundamental in my career as a Studio designer/ Freelancer to better understand and handle big corporate clients.My main responsibilities were:‣ Developing visually appealing and functional packaging designs, incorporating brand identity and product information.‣ Refreshing packaging designs to enhance shelf appeal and maintain market relevance.‣ Designing eye-catching print advertisements, and collaborating with copywriters for persuasive messaging.‣ Creating engaging social media graphics for various platforms, and adapting content to different formats.‣ Designing impactful billboard advertisements, conveying key brand messages effectively.‣ Developing cohesive visual elements for advertising campaigns, aligning with target audience preferences.‣ Collaborating with copywriters to seamlessly integrate copy and visuals for cohesive materials.‣ Analyzing ad performance data to optimize designs and measure campaign effectiveness.