Design Director
CurrentI lead a talented and passionate team of creators, all focused on crafting intuitive and impactful digital experiences for the trade and service industry. My aim is simple: to make sure our tools are not only user-friendly but genuinely help tradespeople run their businesses more smoothly.Working closely with the Chief Product Officer, I help shape the overall product strategy. Using a mix of data analysis, user feedback, and creativity, we make informed decisions that deliver real value to our customers. I’m involved in every stage of the design process, from the initial discovery phases right through to final delivery, and I thrive on collaborating with cross-functional teams to bring great ideas to life.Here’s a bit more about what I do:Lead & Mentor: I guide and support a team of UX/UI designers, ensuring we produce designs that go beyond expectations and meet both user needs and business goals.Shape Product Strategy with Shape Up: I use the Shape Up methodology (Basecamp) to manage our product development cycles. Drive Discovery: I lead user research, needs analysis, and vision setting to make sure our designs solve genuine problems for real users.Collaborate Cross-Functionally: I work alongside product managers, engineers, and analysts to develop solutions that strike the right balance between functionality, speed, and aesthetics.Champion Quality: I oversee the design specifications and documentation, ensuring everything we deliver is of the highest quality and aligned with our broader product vision.Optimise User Experiences: I continually refine and improve our products using data-driven insights and user feedback, making sure we’re always enhancing the experience for our customers.Foster Innovation: I encourage creativity and out-of-the-box thinking to keep Tradify’s tools ahead of the curve in our industry.
