• Responsible for developing the organized retail channel from scratch in Spain, Portugal, and Morocco (Supermarkets, Hypermarkets, DIY, and Gas Stations). • Responsible of a team of 4 people.• Participating in the elaboration of Clipper's commercial strategy: Analysis of the environment, market, competitors and the organization's strategy to set objectives, business opportunities and commercial actions.• Selection, hiring, and training of teams• Negotiating of commercial conditions for annual contracts. • Assortment management seeking its constant optimization through the incorporation of launches, improvement of distribution and implementation of products within the client.• Planning, execution and follow-up of the clients' promotional calendar.• Responsable for the P&L• Coordination with departments: Logistics, Purchasing, Customer Service, Finance...• Reporting to the General Management and Board of Directors.Achievements: Opening new National and regional accounts. (Eroski, Dia, El Corte Inglés, Aldi, Covalco, BonArea, Cashlepe, Comercial Trujillo, Sup Mas, Ahorramás, Masymas, Froiz, Bauhaus, Upper, Covirán). Increased sales by 40% in the organized retail channel. Managed revenue: €10 million. Direct Management of Mercadona

• Business development and strategy planning for Nespresso and Starbucks with assigned client portfolio (El Corte Inglés, Carrefour, Mediamarkt, Fnac, H&C and Worten).• Negociation of Annual agreements. Sales network supervision. Preparation of commercial proposals. Assortment optimization. P&L management by customer and channel. Analysis and monitoring of stocks at a European level. Participation in other projects. Detection of new opportunities. Coordination other departments.Achievements: Obtaining new clients (CRF). Average annual net sales increase 9%. Managed budget of 35 M per year. Introduction of 19 references in ECI, CRF and MM. Assortment optimization. Launch of the new Vertuo coffee system and Starbucks capsules within my clients.

• Founder and manager of Valdeolivas (Distributor of food products for the Horeca channel). Definition of the conceptual framework of the company and establishment of the pertinent actions to reach the objectives.Achievements: Team management (3 people). Billing of 110,000 euros/year. On/offline channel development. Sale of the business

• Responsible for the operation of a network of 5 stores with a total annual turnover of €24M. Selection, hiring and monitoring of a team of 80-100 people. Search for new opportunities. Cost reduction and search for synergies. Adequacy of the commercial plan of each one of the stores to achieve the commercial objectives. Management of the income statement of each store.Achievements: Sales growth 7%. Cost reduction per zone 12%.

• Definition and implementation of growth strategies for the most strategic clients.Building meaningful relationships with stakeholders. Creation of synergies to increase business volume. Bid presentations. Participation in various digital transformation projects of the company. Team management (2 people).Achievements: Achievement of annual Quantitative and Qualitative Objectives. Ranking 15th out of 52.