Ignacio González Marcos Email & Phone Number

Madrid, Es

Madrid Area, Spain

Brand Communication Manager for entertainment, retail, IT and consumer clients such as Warner Bros. Games, Movistar+, Telefónica, Smartbox, Hisense, VMware, Instituto Nacional de Estadística, Ministerio de Cultura, IBIL, OVH or Asociación Española de Directores de Recursos Humanos among many others.- Created and developed fully integrated brand communication plans, always aligned with the marketing goals and without boundaries between online & offline.- Coordination with international agencies for global campaigns.- Managed and implemented communication guidelines throughout all brand activity ensuring the organisations messaging and branding is consistent.- Monitored and analysed competitor activity to gain insights an acknowledge trends.- Coordinated reporting and defined KPIs to measure success.- Business development, budget and HR management for new projects.

Madrid Y Alrededores, España

Online and offline communications for brands such as Warner Bros. Interactive Entertainment, Telefónica, Blackphone, Geeksphone, Geeksme, Colegio de Aparejadores de Madrid, Vocento, Osborne, Alimentaria and VMware:- Developed marketing and communications action plans including PR & SM.- Designed and brought to life internal communication plans and rewards programs.- Content management for digital platforms (websites, blogs, SM and newsletters). - Regular reporting and analysing of brand and communication activity ensuring a clear return on investment.

Developed strategic communication campaigns for accounts such as Warner Bros. Interactive Entertainment, Codemasters, Square Enix, VMware, Panda Security, FICO, Radware or Ventura24.es:- Created and developed PR and Social Media plans for IT and consumer clients. - Coordinated with international PR & SM teams and with other European agencies. - Created and developed engaging content and communication across all marketing channels.- Managed press assets, media pitching and events.

Executed communication plans for clients such as Take Two, Rock Star, Telefónica, Cisco, Unisys, Campus Party or Espacio Movistar:- Creation and localisation of press assets: Dossiers, press releases, bylines, press invitations and reports.- Daily contact with journalists to identify speaking opportunities. - Events definition, budget management, and supervising providers for press events, product presentations, roundtables and press trips.