Ignacio Garmendia work email
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Experienced Sales, Marketing and Retail with a demonstrated history of working in the consumer electronics industry. Skilled in Negotiation, Marketing Management, Analytical Skills, Retail, and Sales. Strong marketing professional with a Executive MBA focused in MBA from IE (Instituto de Empresa).
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Sales DirectorXiaomi IberiaMadrid, Es -
Sales DirectorXiaomi Iberia Feb 2021 - PresentMadrid, Comunidad De Madrid, España -
Account Manager Key AccountXiaomi Iberia Sep 2020 - Feb 2021Madrid, Comunidad De Madrid, España∙ Focus on Sales, Marketing, Retail and CRM of Smartphone, wearables, Laptops, TV, Scooter, small apliance and all the products regarding Xiaomi ∙ Design and execution 360º strategy ∙ Leading the Media Markt KA team Managing more than 100 people in stores as sales staff Financing Delivery ∙ Creating a partnership with Media Markt ∙ Optimizing resources and investments aligned with Media Markt KPIs ∙
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Key Account DirectorHuawei Consumer Business Group Dec 2018 - Sep 2020Madrid, Comunidad De Madrid, España∙ Focus on Sales, Marketing, Retail and CRM of Smartphone, wearables, Laptops and tablets. ∙ Design and execution 360º strategy to achieve + 100M revenue ∙ Leading the Media Markt KA team Managing more than 200 people in stores as sales staff Coordinating five regional director Financing ∙ Creating a partnership with Media Markt ∙ Optimizing resources and investments aligned with Media Markt KPIs ∙ -
Retail And Trade Marketing ManagerHuawei Consumer Business Group Nov 2016 - Jan 2019Madrid Y Alrededores, España• Focus on Retail and Trade Marketing activities• Developing SIM Free Strategy (El Corte Ingles, Media Markt, Phone House, Worten, Fnac and Hypermarkets)• Leadership of Shop in Shop development and expansion. Managing the sales team, stocks levels and forecasting future sales.• Development of the device category, laptops and wearable.• Handle negotiations with the distribution• Optimizing resources and investments.• Developing CRM
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Mobile Trade Marketing Manager ★Lg Electronics Aug 2014 - Nov 2016Las Rozas De Madrid Area, Spain· Mobile Communications Business Unit· Orange & SIM Free Market (El Corte Ingles, Media Markt, Phone House and hypermarkets)· Managing a Team of a Brand Manager and 2 people to activate sell-thru and sell-out in Operators' exclusive Distributors.· Focused on Operators and retail market when launching LG handsets, but also involved in LG MC Brand development.· Responsible of sell-thru (from operators to their exclusive distributors) and sell-out (consumer) activation: CoAd campaigns, In-Store activation (product trial, special visibility materials), digital launch and ad hoc promotions, exclusive consumer promotions (with redemptions over 70%), incentives for sellers.· Handle negotiations with the distribution.· LG Portfolio strategy within operators and SIM FREE retailers. -
Retail Marketing ManagerLg Electronics Jun 2012 - Jul 2014Madrid Area, Spain• Leadership of the In Store department for retail and trade marketing activities. Currently managing 150 professionals, with three trade marketing managers.• Developing shop in shops and brand areas in main customers. Managing the sales team, stocks levels and forecasting future sales.• Development of the category and brand preference channel strategy for national vendors (El Corte ingles, Media Markt, Carrefour and others retailers) focused in the LG portfolio and sell out by client.• Design and execution of the trade marketing strategy across the brands different business units (Home appliance, Home entertainment, AA and B2B ) • Negotiation with Korea in order to get the HQ's funds. • Prospecting the market to improve our in store presence, share of shelf and sell-out.• Optimizing resources and budgets• Negotiating with suppliers
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Key Account Marketing ManagerNestlé Nespresso S.A. Aug 2010 - Jun 2012Madrid Area, Spain• Creating and implementation leadership of El Corte Inglés, Worten and Darty distribution & placement strategies.• Management the areas manager team.• Design and implementation of trade marketing actions to improve national ROI.• Optimizing resources, budgets and profitability. • Negotiation of highly visible placements/activities to improve the sell in for the brand on each location. -
Area ManagerNestlé Nespresso Mar 2008 - Jul 2010Madrid Area, Spain• Management and negotiation for best in class presence opportunities for Nespresso on its distribution channels, such as El Corte Ingles, the Media-Saturn group and Buying Groups. • Execution of trade marketing actions across different channels in order to increase sales. • Optimizing resources & budgets by negotiating with suppliers.• Hiring, training and managing a team of field promoters and merchandisers.• Analysis establishment's market in order to open new boutiques
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Marketing Sales ConsultantValassis Jul 2007 - Mar 2008• Design and execution of trade marketing actions to achieve the companies’ targets such as Hero SA. • Increasing “standard” product sell-out. -
CommercialIng Direct España Feb 2006 - Jul 2007• Maximize sales of banking products. • Supervision and training of a team of five.• Competitive Analysis instrumental for the developments of brand strategies
Ignacio Garmendia Skills
Ignacio Garmendia Education Details
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In Marketing And Business Management -
Business Management And Administration
Frequently Asked Questions about Ignacio Garmendia
What company does Ignacio Garmendia work for?
Ignacio Garmendia works for Xiaomi Iberia
What is Ignacio Garmendia's role at the current company?
Ignacio Garmendia's current role is Sales Director.
What is Ignacio Garmendia's email address?
Ignacio Garmendia's email address is ig****@****sso.com
What is Ignacio Garmendia's direct phone number?
Ignacio Garmendia's direct phone number is (800) 243*****
What schools did Ignacio Garmendia attend?
Ignacio Garmendia attended Ie (Instituto De Empresa), Esic: Business & Marketing School, Universidad Complutense De Madrid.
What skills is Ignacio Garmendia known for?
Ignacio Garmendia has skills like Trade Marketing, Mercadotecnia, Negotiation, Team Management, Retail, Merchandising, Sales Management, Marketing Comercial, Marketing, Budgeting, Management, Key Account Development.
Who are Ignacio Garmendia's colleagues?
Ignacio Garmendia's colleagues are Angelo Andrade, Yimeng （mona） Li, 罗忠武, Fu D., Jnelius Cadney, 张栋嘉 Simon, Qiming Wu.
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Ignacio Garmendia
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