Ignacio Garmendia Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

∙ Focus on Sales, Marketing, Retail and CRM of Smartphone, wearables, Laptops, TV, Scooter, small apliance and all the products regarding Xiaomi ∙ Design and execution 360º strategy ∙ Leading the Media Markt KA team Managing more than 100 people in stores as sales staff Financing Delivery ∙ Creating a partnership with Media Markt ∙ Optimizing resources and investments aligned with Media Markt KPIs ∙

Madrid, Comunidad De Madrid, España

∙ Focus on Sales, Marketing, Retail and CRM of Smartphone, wearables, Laptops and tablets. ∙ Design and execution 360º strategy to achieve + 100M revenue ∙ Leading the Media Markt KA team Managing more than 200 people in stores as sales staff Coordinating five regional director Financing ∙ Creating a partnership with Media Markt ∙ Optimizing resources and investments aligned with Media Markt KPIs ∙

Madrid Y Alrededores, España

• Focus on Retail and Trade Marketing activities• Developing SIM Free Strategy (El Corte Ingles, Media Markt, Phone House, Worten, Fnac and Hypermarkets)• Leadership of Shop in Shop development and expansion. Managing the sales team, stocks levels and forecasting future sales.• Development of the device category, laptops and wearable.• Handle negotiations with the distribution• Optimizing resources and investments.• Developing CRM

Las Rozas De Madrid Area, Spain

· Mobile Communications Business Unit· Orange & SIM Free Market (El Corte Ingles, Media Markt, Phone House and hypermarkets)· Managing a Team of a Brand Manager and 2 people to activate sell-thru and sell-out in Operators' exclusive Distributors.· Focused on Operators and retail market when launching LG handsets, but also involved in LG MC Brand development.· Responsible of sell-thru (from operators to their exclusive distributors) and sell-out (consumer) activation: CoAd campaigns, In-Store activation (product trial, special visibility materials), digital launch and ad hoc promotions, exclusive consumer promotions (with redemptions over 70%), incentives for sellers.· Handle negotiations with the distribution.· LG Portfolio strategy within operators and SIM FREE retailers.

Madrid Area, Spain

• Leadership of the In Store department for retail and trade marketing activities. Currently managing 150 professionals, with three trade marketing managers.• Developing shop in shops and brand areas in main customers. Managing the sales team, stocks levels and forecasting future sales.• Development of the category and brand preference channel strategy for national vendors (El Corte ingles, Media Markt, Carrefour and others retailers) focused in the LG portfolio and sell out by client.• Design and execution of the trade marketing strategy across the brands different business units (Home appliance, Home entertainment, AA and B2B ) • Negotiation with Korea in order to get the HQ's funds. • Prospecting the market to improve our in store presence, share of shelf and sell-out.• Optimizing resources and budgets• Negotiating with suppliers

Madrid Area, Spain

• Creating and implementation leadership of El Corte Inglés, Worten and Darty distribution & placement strategies.• Management the areas manager team.• Design and implementation of trade marketing actions to improve national ROI.• Optimizing resources, budgets and profitability. • Negotiation of highly visible placements/activities to improve the sell in for the brand on each location.

Madrid Area, Spain

• Management and negotiation for best in class presence opportunities for Nespresso on its distribution channels, such as El Corte Ingles, the Media-Saturn group and Buying Groups. • Execution of trade marketing actions across different channels in order to increase sales. • Optimizing resources & budgets by negotiating with suppliers.• Hiring, training and managing a team of field promoters and merchandisers.• Analysis establishment's market in order to open new boutiques

• Design and execution of trade marketing actions to achieve the companies’ targets such as Hero SA. • Increasing “standard” product sell-out.

• Maximize sales of banking products. • Supervision and training of a team of five.• Competitive Analysis instrumental for the developments of brand strategies

Executive Mba, Mba

Master, In Marketing And Business Management

Graduate, Business Management And Administration