Ignacio San Lorenzo Email & Phone Number

Madrid, Comunidad De Madrid, España

-Definition, planning and execution of the Trade Marketing activities managing directly a team of 5 people and reporting to Trade Marketing Manager.-Implementation process leadership of the portfolio marketing plan being the main interlocutor between the Sales and Marketing functions-Volume and image agreements with key On Trade venues-Definition of the On Trade consumer promotions according to portfolio needs and perceived market insights-Measurement and evaluation, qualitative and quantitative, of actions reflected in promotional plan, both in On trade and Off Trade channelsMain achievements: -Creation and Implementation of the first National Merchandiser Team for Key Off-trade Accounts, which involved the training of the Field Marketing team (On-trade oriented) in the category management and trade marketing strategies in the Off-Trade.-Lead the project “reporting automation for promotional agencies”. A project focused on developing an on-line tool which allowed the agencies to upload reports from marketing activities, providing the marketing and sales team real time access to all promotional activities.

Responsible in Center Area for implementing and executing agreed marketing reporting directly to Trade Marketing ManagerImplementation of the portfolio marketing plan followed by measurement and evaluation processDefinition of market actions at a regional levelDeep coordination with sales team function to get the most from our collaboration with On Trade clients Agencies management (recruitment, training and tracking)Point of sale support detecting and communicating visibility opportunities to marketing teamRegional Budget managementMain achievements: - Significant double digit growth in strategic spirits brands.

Degree, Business Management And Marketing, Titulación Propia Uam (Ife)

Wset Level 2 In Wine, Pass With Distinction

Wset Level 2 In Spirits, Pass With Distinction

Master In Viticulture And Enology