Ignacio Vicencio Barrenechea

Ignacio Vicencio Barrenechea Email and Phone Number

Rabanne Brand Marketing Manager at Puig @ Puig
barcelona, catalonia, spain
Ignacio Vicencio Barrenechea's Location
Chile, Chile
About Ignacio Vicencio Barrenechea

During my professional development with more than 6 years of experience in the beauty market, I have had the opportunity to work with national and international brands, focusing on the implementation of global strategies in the local market, enhancing results according to commercial objectives, and achieving recognizable omnichannel positioning.My area of interest lies in the luxury industry, as well as fashion and beauty, where my creative skills are enhanced, always focusing on details that transcend.The dynamism of the market generates in me a constant commitment to learning, as well as leadership, which obtains my attention by always highlighting the talents of internal and external teams, where my greatest interest is to educate to improve processes, and that together we can be better professionals in the industry.

Ignacio Vicencio Barrenechea's Current Company Details
Puig

Puig

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Rabanne Brand Marketing Manager at Puig
barcelona, catalonia, spain
Website:
puig.com
Employees:
3107
Ignacio Vicencio Barrenechea Work Experience Details
  • Puig
    Rabanne Brand Marketing Manager
    Puig Aug 2024 - Present
    Santiago, Santiago Metropolitan Region, Chile
  • Puig
    Carolina Herrera Makeup & Collections Brand Marketing Manager
    Puig Aug 2022 - Aug 2024
    Gran Santiago, Región Metropolitana De Santiago, Chile
    Casa Herrera Brand Manager (Herrera Beauty, Herrera Confidential & LuckyCharms).Responsible for the 360º launch strategy of Carolina Herrera's Makeup category in Chile.
  • Saint Honoré
    Marketing Manager Parfums Christian Dior
    Saint Honoré Jan 2022 - Jul 2022
    Chile
    - Responsible for Christian Dior's 360º Marketing strategy in Chile across its 3 categories: Fragrances, Makeup and Skincare.- Accountable for CRM strategy in Chile.- Oversight of PR strategy in Chile in collaboration with external agencies.- Liaison with Dior Latam regional team (Marketing, Visual Merchandising, PR, CRM, Education).- Distribution and tracking of A&P budget for Marketing lines.- Negotiation with local retailers for Omnichannel brand animations (B&M and… Show more - Responsible for Christian Dior's 360º Marketing strategy in Chile across its 3 categories: Fragrances, Makeup and Skincare.- Accountable for CRM strategy in Chile.- Oversight of PR strategy in Chile in collaboration with external agencies.- Liaison with Dior Latam regional team (Marketing, Visual Merchandising, PR, CRM, Education).- Distribution and tracking of A&P budget for Marketing lines.- Negotiation with local retailers for Omnichannel brand animations (B&M and Digital).- Coordination of implementation and monitoring of Merchandising at the point of sale. Show less
  • Saint Honoré
    Marketing Analyst Parfums Christian Dior
    Saint Honoré Jan 2021 - Jan 2022
    Santiago, Región Metropolitana De Santiago, Chile
  • Godrej Consumer Products Limited
    Product Manager Makeup, Fragrances & Skincare (Pamela Grant)
    Godrej Consumer Products Limited May 2020 - Dec 2020
    Chile
  • Godrej Consumer Products Limited
    Product Manager Fragrances & Skincare (Pamela Grant)
    Godrej Consumer Products Limited Sep 2018 - May 2020
    Chile
    - Market analysis and consumer insights.- Brand and category strategy.- Product creation, launch direction, category portfolio renewal.- Development of marketing mix strategies.- Responsible for 360º campaigns and launch maximization.- Collaboration with related departments (internal and external).- Development of brand digital channels.- Analysis and monitoring of Sell Out/Distribution.

Ignacio Vicencio Barrenechea Skills

Liderazgo Microsoft Word Microsoft Excel Trabajo En Equipo Marketing Marketing Digital Inbound Marketing Microsoft Access Powerpoint Moda Medios Sociales Estrategia De Mercadotecnia Publicidad Consultor De Redes Sociales Facebook Blogs Microsoft Office Medios Digitales Desarrollo De Productos Estrategia Empresarial Liderazgo De Equipos

Ignacio Vicencio Barrenechea Education Details

Frequently Asked Questions about Ignacio Vicencio Barrenechea

What company does Ignacio Vicencio Barrenechea work for?

Ignacio Vicencio Barrenechea works for Puig

What is Ignacio Vicencio Barrenechea's role at the current company?

Ignacio Vicencio Barrenechea's current role is Rabanne Brand Marketing Manager at Puig.

What schools did Ignacio Vicencio Barrenechea attend?

Ignacio Vicencio Barrenechea attended Universidad Adolfo Ibáñez, Pontificia Universidad Católica De Chile, Universidad Adolfo Ibáñez, Colegio Compañia De María Apoquindo.

What skills is Ignacio Vicencio Barrenechea known for?

Ignacio Vicencio Barrenechea has skills like Liderazgo, Microsoft Word, Microsoft Excel, Trabajo En Equipo, Marketing, Marketing Digital, Inbound Marketing, Microsoft Access, Powerpoint, Moda, Medios Sociales, Estrategia De Mercadotecnia.

Who are Ignacio Vicencio Barrenechea's colleagues?

Ignacio Vicencio Barrenechea's colleagues are Sergi Martín Hernández, Dina Armengol Thijs, Ganesh Paneru, Dani Carpentier, Gilcélia Leite, Regis Maurin, Mireia Cebrian.

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