Ignasi Martin Email & Phone Number

Barcelona, Cataluña / Catalunya, ES

Chicago, IL, US

Barcelona, Cataluña, ES

• Proptech of the year 2020. Joined Mayordomo to build the marketing department as well as the B2C and B2B strategies. Achievements:
• Hired and trained a data driven Marketing team. Defined consumer journeys and optimized touchpoints to increase revenue and engagement with sales impact.
• Designed and implemented CRM software and strategy along with the Tech Team.
• B2B plan with SEM, SEO and inbound marketing activities to increase traffic and leads reducing CAC at the same time.

• Golders is the 1st lollipop that boosts performance and focus, making it ideal for sport and hard study. Startup. Start-up, Fast Moving Consumer Goods food sector (confectionary)Co-founded the company, leaded Marketing.
• Digital native Brand, build only using social media as well as influencers within a specific target.
• SEM, SEO, and inbound marketing activities to increase e-commerce traffic and conversion rates.

Berlin, DE

• Storck is a candy and chocolate company with leader global brands like Werther’s Original and Merci. Fast Moving Consumer Goods food sector (confectionery)Marketing leadership of Storck brands (Werther's Original.
• Made an ATL Media investment pitch for the first time and getting +50% results yoy.
• HiPP Biological digital strategy (SEM, SEO, mobile first, analytics, Social Media, influencers) getting +22% turnover
• New brand launch (The Jelly Bean Factory) with a disruptive strategy in the impulse channel, achieving more than +50% additional volume with no cannibalization

Stockholm, SE

• Essity is the nº1 European company in hygiene products with leader Brands like Lotus, Moltonel, Okay, Nana, Colhogar, Tempo, Nuvenia & Demak'up. FMCG household sector (hygiene)In charge of Kitchen towel brands in.
• New marketing plan and commercial strategy to create a global brand platform for all European countries
• Unified social media and online brand image strategy.

Stockholm, SE

• Marketing Director for Spain and Portugal (Colhogar and Demak'up), reporting to VP Region South. In charge of local brands (Colhogar, Albor and Demak'up) in Iberia
• Company turn around: create the 5 years strategic business plan to boost EBIT
• AquaTube launch, innovation in a stagnant category by getting more distribution and rotation. First digital campaign in the company.
• Hankies category transformation with sales uplift >20%
• Demak'up launch in Portugal along with its digital communication channels.

Sant Esteve Sesrovires, Barcelona, ES

• Chupa Chups is the nº 1 lollipop brand in the world. Fast Moving Consumer Goods food sector (confectionery)Area Marketing Manager for Europe (France, UK, Germany, Austria and Switzerland) and Asian countries (China.
• Negotiation and control of the marketing plans of the countries under my responsibility.
• Brand launch in China, Vietnam and Indonesia
• New product family (mini) that managed to generate growth in consolidated European markets
• Develop innovation and marketing tools (communication campaign, products, Point of Sales materials)

Sant Esteve Sesrovires, Barcelona, ES

• In charge of the development and implementation of the marketing strategy for the "classic" brand (60% of the company's turnover).
• International strategy of the brand, including product and communication development.
• Logistic homogenization across the full portfolio.
• NPD becoming nº1 SKU of the company (RELAX).
• Creation and implementation of a new "Sugar-Free" international platform in ATL, BTL, and packaging that generated synergies up to 50% vs previous years.

Barcelona, ES

FMCG food and beverages sector (drinks).

Pdd - Programa De Desarrollo Directivo

Digital Business Executive Program, Master Digital Business, Digital Marketing / Transformation / Technology / Start Ups

Lic&Mba, Business Administration

Mba Exchange Student

Artificial Intelligence & Machine Learning

Blockchain