Ignasi Martin Email and Phone Number
Ignasi Martin personal email
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Marketing enthusiast. 15+ years managing turn-around projects in multinational Fast-Moving Consumer Goods companies and B2B startups. I founded, participated and learned in my first startup before finishing university. International Marketing Director (Chupa Chups, Colhogar, Damm) with relevant startup experience focused in improving results through analytics and strong branding. Expertise includes: strategy, value optimization, CRM, pricing & promotions and developing new revenue models. Good understanding of IT systems.ISDI / Digital transformation / innovation / brand turn-around / revenue / P&L / commercial strategy / team management / go to market / pricing / analytics / B2B / B2C
Busup
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Chief Marketing Officer (Cmo)Busup Jun 2022 - PresentBarcelona, Cataluña / Catalunya, Es
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Marketing TeacherIes Abroad Jan 2019 - PresentChicago, Il, Us -
Chief Marketing Officer (Cmo)Smart Point Sep 2019 - May 2022Barcelona, Cataluña , EsProptech of the year 2020. Joined Mayordomo to build the marketing department as well as the B2C and B2B strategies. Achievements:• Hired and trained a data driven Marketing team. Defined consumer journeys and optimized touchpoints to increase revenue and engagement with sales impact. • Designed and implemented CRM software and strategy along with the Tech Team.• B2B plan with SEM, SEO and inbound marketing activities to increase traffic and leads reducing CAC at the same time. -
Co Founder & AdvisorGolders Original S.L. Jan 2018 - Mar 2020Golders is the 1st lollipop that boosts performance and focus, making it ideal for sport and hard study. Startup. Start-up, Fast Moving Consumer Goods food sector (confectionary)Co-founded the company, leaded Marketing & Sales and later took the rol of Advisor.• Digital native Brand, build only using social media as well as influencers within a specific target.• SEM, SEO, and inbound marketing activities to increase e-commerce traffic and conversion rates. -
Marketing DirectorStorck Iberica Apr 2016 - May 2018Berlin, DeStorck is a candy and chocolate company with leader global brands like Werther’s Original and Merci. Fast Moving Consumer Goods food sector (confectionery)Marketing leadership of Storck brands (Werther's Original, Merci, Knoppers, Nimm2...) and distributed brands (Dietorelle. TJBF and HiPP) in Spain • Made an ATL Media investment pitch for the first time and getting +50% results yoy. • HiPP Biological digital strategy (SEM, SEO, mobile first, analytics, Social Media, influencers) getting +22% turnover• New brand launch (The Jelly Bean Factory) with a disruptive strategy in the impulse channel, achieving more than +50% additional volume with no cannibalization -
Marketing Manager Region SouthEssity Mar 2014 - Feb 2016Stockholm, SeEssity is the nº1 European company in hygiene products with leader Brands like Lotus, Moltonel, Okay, Nana, Colhogar, Tempo, Nuvenia & Demak'up. FMCG household sector (hygiene)In charge of Kitchen towel brands in France, Spain, Portugal and Italy• New marketing plan and commercial strategy to create a global brand platform for all European countries• Unified social media and online brand image strategy. -
Marketing Director IberiaEssity Nov 2008 - Feb 2016Stockholm, SeMarketing Director for Spain and Portugal (Colhogar and Demak'up), reporting to VP Region South. In charge of local brands (Colhogar, Albor and Demak'up) in Iberia• Company turn around: create the 5 years strategic business plan to boost EBIT• AquaTube launch, innovation in a stagnant category by getting more distribution and rotation. First digital campaign in the company.• Hankies category transformation with sales uplift >20%• Demak'up launch in Portugal along with its digital communication channels.
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Area Marketing Manager Europe & AsiaChupa Chups Jan 2007 - Oct 2008Sant Esteve Sesrovires, Barcelona, EsChupa Chups is the nº 1 lollipop brand in the world. Fast Moving Consumer Goods food sector (confectionery)Area Marketing Manager for Europe (France, UK, Germany, Austria and Switzerland) and Asian countries (China, Vietnam and Indonesia), reporting to the Global Marketing Director.• Negotiation and control of the marketing plans of the countries under my responsibility.• Brand launch in China, Vietnam and Indonesia• New product family (mini) that managed to generate growth in consolidated European markets• Develop innovation and marketing tools (communication campaign, products, Point of Sales materials) -
Senior Corporate Product ManagerChupa Chups Jan 2005 - Jan 2007Sant Esteve Sesrovires, Barcelona, EsIn charge of the development and implementation of the marketing strategy for the "classic" brand (60% of the company's turnover).• International strategy of the brand, including product and communication development. • Logistic homogenization across the full portfolio.• NPD becoming nº1 SKU of the company (RELAX).• Creation and implementation of a new "Sugar-Free" international platform in ATL, BTL, and packaging that generated synergies up to 50% vs previous years.
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Product ManagerDamm S.A. May 2001 - Jan 2005Barcelona, EsFMCG food and beverages sector (drinks).
Ignasi Martin Skills
Ignasi Martin Education Details
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Iese Business SchoolPdd - Programa De Desarrollo Directivo -
IsdiDigital Marketing / Transformation / Technology / Start Ups
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EsadeBusiness Administration
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Norwegian School Of Economics (Nhh)Mba Exchange Student
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IsdiArtificial Intelligence & Machine Learning
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IsdiBlockchain
Frequently Asked Questions about Ignasi Martin
What company does Ignasi Martin work for?
Ignasi Martin works for Busup
What is Ignasi Martin's role at the current company?
Ignasi Martin's current role is CMO at BUSUP | Startup mindset with 15+ years in Marketing of startups and multinational companies. Making the world a better place..
What is Ignasi Martin's email address?
Ignasi Martin's email address is ig****@****ail.com
What schools did Ignasi Martin attend?
Ignasi Martin attended Iese Business School, Isdi, Esade, Norwegian School Of Economics (Nhh), Isdi, Isdi.
What skills is Ignasi Martin known for?
Ignasi Martin has skills like Marketing Strategy, Brand Management, Fmcg, Marketing Management, International Marketing, Strategy, Product Management, Market Analysis, Business Strategy, Management, Digital Marketing, Customer Insight.
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