Ignasi Masdeu Duró Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona

• Collaborated with the C-Suite to define the Expansion strategy in the US, China and Europe, appointed to lead the latter and based in London to stimulate the relationship with the main client, supporting a $500K year-one revenue. • Addressed the necessity of a cost reduction derived from COVID-19, adjusting the audience acquisition and cutting expenditure by 35% while maintaining capacity and the level of service. • Led the creation of behavioral panels and guided as Product Manager a technological team of developers, UX and designers under Scaled Agile Framework methodology into the development of web and App features (for Android and iOS platforms) allowing business to provide a state-of-the-art solution based on 360º consumer passive measurement.

Gran Capitán 2-4, Nexus I, Barcelona

• Collaborated with the C-Suite to define the Expansion strategy in the US, China and Europe, appointed to lead the latter and based in London to stimulate the relationship with the main client, supporting a $500K year-one revenue.

Gran Capitán 2-4, Nexus I, Barcelona

• Developed and managed twenty+ online panels using various recruitment methodologies and being responsible of an in-depth profiling system to ensure the efficiency and long-term retention goals, and to sustain the $20M+ business.• Established KPIs controls and reporting for both HUB operations teams to follow in order to secure the correct usage of the panels, enabling the highest conversions rates of the market, key for the company competitiveness.

Santiago De Chile

• Organized multidisciplinary team of 8 members responsible for the Project Management, Fieldwork Management and Online Survey Scripting of the Latin America region achieving a target of $5M annual revenue with a 40% increase. • Participated together with the Sales team and the Regional Manager in project proposals from the design to the client presentation, assisting in new business development and stretching existing partnerships.

Gran Capitán 2-4, Nexus I, Barcelona

• Coordinated a team of 6 people responsible for quantitative projects of both national and international clients with a 33% interannual sales increase.• Acquired negotiation skills by collaborating with clients, setting expectations and assuring their goals completion.

Gran Capitán 2-4, Nexus I, Barcelona

Collaborated building a new international team, managing multiple projects, valued at $6M in annual revenue.

Numància 185, Barcelona

Accountable for the design, fieldwork and analysis of MR projects. Barcelona, Spain• Advised local administration to redefine public policies and reallocate investments to dynamize the commercial activity from a cost-efficient standpoint.

Sant Cugat Del Vallès, Catalonia, Spain

Responsible for mining, transforming and analyzing Consumer Panel Data Sant Cugat del Vallès, Spain• Analyzed Consumer Panel databases to identify behavioral patterns in products consumption for top brands in the consumable goods industry (Danone, PepsiCo, Nestlé…).• Transformed data into valuable insights to allow clients understand their customers, predict market trends and reduce risk in decision making.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelors, Market Research Methods

Bachelors, Political Science And Public Administration