Leading interdisciplinary teams to advance the human experience through great design, across industries including financial services, retail, telco, hospitality and public sectors; with particular focus on Asian markets - in Singapore, Malaysia, the Philippines, Hong Kong and Taiwan.www.frog.co/studio/singapore

Regional Lead of Idean, Southeast Asia, Hong Kong and Taiwan. Idean is the global experience design agency of Capgemini, that uses design as a strategic tool to transform businesses and create bolder futures.www.idean.com/contact/singapore

Leading mobile design initiatives in the World's Best Digital Bank-- Regional UX Design Lead for the bank’s consumer mobile initiatives – with more than 1.25 million users and averaging 1.2 million transactions daily-- Delivering over 24 mobile design initiatives across 4 quarters and successfully achieving all set KPIs-- Define vision and digital roadmap; managing 3 core consumer banking mobile products - DBS Digibank mobile banking app, DBS Lifestyle (credit card companion), PayLah! mobile digital wallet -- Agile UX Coach overseeing end-to-end Agile design process from strategic concept development to UX sprint planning and production

I grew a team of 3 creative designers to become an outstanding team of 21 professionals across 4 arms - Creative, UX, Digital Strategy and Editorial. Overseeing strategic vision, I set targets for my team to drive continuous service improvements. My team and I have won over 19 regional and international awards over the last 3 years and have consistently exceeded every user acquisition and engagement target set by our clients. My role as Creative Director allows me to engage in UX related assignments such as defining creative visions for new business pitches and developing UX capabilities in the area of usability testing, heuristic analysis, GOMS-KLM analysis, field research. I also manage large-scale cross-platform interactive projects and oversee full implementation for projects.Some key projects pitched and won includes:-- Land Transport Authority: a research based UX consultancy study in 2014 to define LTA's vision and strategy, which gave rise to the multi-million account to transform LTA's digital assets.-- MInistry of Health Holdings: a UX study to develop effective design strategies for personal health management portals and mobile apps to reduce the patient's reliance of the healthcare system. -- Infocomm Development Authority of Singapore: NCS was the only non-agency winner of the Agile UX Bulk Tender.

I was responsible for creative direction, vision and implementation of key client projects, including staff training and process planning. Some key projects included my team and I conceptualised and managed were:-- Nike Rewards programme for Nike Run Club Singapore: oversaw program concept, design of collaterals and contactless touch-cards-- LiveRun fitness programme for LiveRun: responsible for digital/mobile strategy for world’s first run-for-rewards programme-- UOL Velocity Live Run: conceptualised Singapore’s first virtual running event

As lead consultant, I advised teams of 5-8 to manage internal and external client projects onsite in Canberra, Melbourne, Sydney. I also formulated and installed business processes, UX solutions and user-centred strategies for enterprise systems. I also led and facilitated successful workshops across MNC client organisations

Other than developing information and process models, I also implemented information architecture of emergency services as part of national research project “Safeguarding Australia” across Brisbane, Melbourne, Sydney and Canberra

I developed teaching materials and conducted lectures, seminars and workshops for the Information Technology faculty in QUT and the Business faculty in University of Queensland Graduate Business School.

I was one of the pioneer batch of digital-native web designers in Singapore.