Igor Arraval Email & Phone Number

State Of São Paulo, Brazil

Responsible for creating and executing 360º campaigns across Latin America, as well as adapting global campaigns for the region. Specialised in the education and arts sectors, I develop data-driven strategies that align with business objectives and enhance brand reputation.Strategic Planning:Development and implementation of integrated marketing and communication strategies for Latin America.Public Relations:Defining and executing PR strategies to strengthen brand visibility.Team Leadership:Coordinating a multidisciplinary team of four across various countries, ensuring cohesive and effective campaigns.Project Management:Managing multi-channel marketing campaigns, ensuring alignment with project prioritisation, scalability, and scope.Key Achievement:Launched the regional “Women in STEM” scholarship campaign, reaching over 57 million people and securing coverage in over 80 media outlets across 11 Latin American countries, with 600 applications for 20 positions.

São Paulo, Brasil

- Responsible for designing the Communications strategy and implementing tactical plans to increase brand awareness and leverage business alongside different audiences. - Responsible for the relationship with media vehicles and journalists, monitoring results (clipping) and evaluating impact at the national scale. - Definition of the tone of voice, messaging and storytelling to spread the word of the company's new launches. - Management of the PR team, writing releases and press distribution, building relationships with external stakeholders. - Creation and implementation of 360º campaigns to engage with wider and diverse audiences, to implement impactful campaigns. - In charge of the internal and external communications channels, managing key stakeholders. - Social media management, producing relevant content to engage with different audiences. - Designing and implementation of the marketing strategy and tactical plans to achieve and leverage the company's targets, analyzing products performance.- Management of the vast company's portfolio for graduation and post-graduation courses. - Digital strategy to increase website and social media channels audiences - SEO and inbound implementation. - Budget control and management of different digital agencies and suppliers. - Team management composed by 10 members.Main achievements: - Due to the SEO and inbound strategies, increasing in 30% the website audience and 9% the number of followers on Instagram, our main social media. - Expanding the digital presence, including TikTok in the comms plan.

São Paulo, Brasil

- Development of comms strategy and tactical plans to leverage audiences and new business. - Responsible for the social media and comms strategies, delivering digital campaigns (implementation and evaluation of KPIs and results).- Content generation (writing and posting) for social media channels. - Business plan development for small business.

São Paulo

Analysis of market trends for new collection development, market studies for launching and positioning the company's literary works (from kindergarten to high school), competitor’s evaluation, production of market trend reports and presentations with sensitive information, financial feasibility (P&L), price definition. Production of websites and apps, using agile methodologies. Definition and implementation of the product marketing strategy from beginning to end.Team management composed by 5 employees.

São Paulo E Região, Brasil

Main activities: I manage the company’s Education portfolio. My role is to develop strategy, price, implement and promote company's projects in Brazil, working together with different and multifunctional teams across the Americas and the UK, coordinating a large range of suppliers. As a product manager, I am responsible for the beginning to the end of product launches, delivering and adapting the global strategy in Brazil. Responsible for promotional efforts, online and offline campaigns, including internal and external stakeholders management. I am responsible for the global educational programmes delivery in Brazil, with the main objective of scale and impact.Main achievement: responsible for exceeding in +120% the whole 2015/16 financial year target, making Brazil the leading country in projects funded by the UK headquarter.

Main activities: market studies, feasibility and viability analysis for new products launches, creation and development of new communications materials and campaigns, budget and P&L management, events coordination. Responsible for the SaaS platform in a B2B segment. Main achievements: I led the “Product group” in the process of merge and acquisitions of other companies to the Thomson Reuters, looking for synergies among portfolios.

Main responsibilities: budget management, revenue, advertising, circulation and magazine, digital audience, events, competitors tracking and market researches of the 3 fashion brands: Elle Brazil, In Style Brazil and Manequim. I also managed a team of 3 professionals and R$2,7 million budget.Main achievements: coordination of Elle Lounge on São Paulo Fashion Week and Fashion Rio and responsible for launching Elle reality show on TV, in partnership with MTV.

Main Responsibilities: creating, analyzing and implementing all the marketing strategies and communication campaigns. Coordinated market studies, competitors tracking and consumer researches. Training of the commercial team, events coordination, product positioning. Main achievements: coordinated the biggest Brazilian programme of book shopping (PNLD EF2), with 38% of market share.

Main activities:- Product Marketing: market research and competitors tracking, analysis of profitability and feasibility to launch new products, P&L management, budget control, campaign to launch or product placement, monitoring of advertising agencies and public relations.- Publicity marketing: development of new sponsor projects, media plan, implementation of the projects sold and assistance to sponsors. Main achievements: special launch one shot products, books, CDs, DVDs and CD ROMs, as well as assistance in creating strategy and positioning of the company's portfolio. Responsible for the "Bravo Magazine Award" and Student's career fair.

• Principais atividades: estudos de mercado, confecção de relatórios para tomada de decisão e execução do plano de ação. Responsável pelas estratégias de relançamento e otimização do encalhe. Interface com agências de publicidade e assessoria de imprensa. Atuei no Núcleo Jovem da editora, para o mercado Teen e Tween.• Principais realizações: responsável pela coleção de livros "Para saber mais", inclusão de brindes nas revistas com itens de estoque, resultando no aumento de 20% de vendas, negociação e controle de Permutas para toda Unidade de Negócios.

Master'S Degree, Marketing

Bacharel Em, Administração De Empresas

Técnico Em, International Business/Trade/Commerce