Responsible for the strategic brand, impact, growth and product marketing for one of Canada’s largest insurance and financial services companies with over 2,400 employees and over 200 branches across all provinces. Redistributing marketing capabilities in the areas of growth, product, brand, marketing ops and analytics, leading the marketing to direct responsibility for a $4M increase in B2B and B2C sales in key product areas over a four-month period.

Accountable for the marketing and digital strategies to drive ambitious scale and B2C business growth for an exponentially growing insurtech. Built new marketing and digital capabilities, overseeing 30 marketing, SEO, UX, Dev, and sales teams to increased brand exposure and digitally led revenue growth to $70M.

2019-2021; Working with the CEO, led and delivered key strategic initiatives and business transformation projects for Gore Mutual (a B2B) during a time of rapid scale rooted in a new brand and purpose, “Insurance for Good,” and technology infrastructure. During this time, I also led the launch of a new B2C digital-first, omni-channel distribution channel called Insurance Store. Directly responsible for Gore’s elevation and influence in the industry, milestones included delivering a 22% revenue increase from $500M to $600M resulting from a complex thought leadership strategy I designed that saw Gore trend at the number 1 position on Twitter in Canada for the event, Fast Forward.2015-2019: Grew brand prominence and transformed the B2B market perception of Gore Mutual as a small-town mutual insurance company to a sophisticated and capable insurance manufacture to fuel explosive growth to $500M from $400M (moving Gore Mutual from the 24th to 18th largest insurance company in Canada – now currently at 16) - delivering the single largest revenue gain in company history. Managed a $2.5M budget, rebuilt and led a high performing team of 6 managers and a 15+ marketing, communications, digital, product and event specialists leading the company to over a dozen national and global digital and marketing awards.

Spiked brand prominence and transformed the market perspective of Gore Mutual from a small-town mutual insurance company to a modern, national insurance provider, fueling explosive growth to $500 million in B2B revenues, (lifting Gore Mutual from the 24th to 18th largest insurance company in Canada – now currently at 16) and delivering the single largest gain in company history. Managed a $2.5M budget, rebuilt and led a high performing team of 6 managers and a 15+ marketing, communications, public relations, digital, product and event specialists leading to various digital awards. Led public relations and change management for Next Horizon business transformation.

Led the brand reinvention of a regional charity and former branch of the Toronto Children’s Aid Society to a recognized national children’s charity reaching $20M in annual fundraising. Restructured and built a new marketing with specialized talents in PR, communications, events, design, digital and UX. Here I also designed and implemented new donor strategies and proposals, successfully retaining $2M in renewals, $8M in new grants, and $12M in overall revenue from key partners that included TELUS, CGI, Scotiabank, TD, CIBC, TELUS, and Wendy’s. I also Co-led and delivered a record-breaking fundraising event in 2013, the Children’s Aid Foundation’s Teddy Bear Affair Gala which raised $2M (in a single evening) from 1,100 attendees and corporate sponsors. Another highlight was leading the generation of $2M in new funds by implementing a series of retail fundraising campaigns in partnership with MLSE, RONA, Sobeys and Jamie Oliver

Worked alongside CMO on strategic and tactical delivery of regional, national (Canada) and global marketing (Asia and Europe) campaigns and digital.

Agency providing content and creative services for clients that included L’Oreal, Redken, and others.