Igor Cherepanov Email & Phone Number

Moscow, Ru

Moscow, Moscow City, Russia

• Through the development and establishment of pricing policies and establishment of business goals I increased sales volume by 2.8 times.• Launched new products, including the next generation of electronic signature media and FIDO-compatible devices (smart cards and USB-carriers).• Enhanced product recognition and significantly expanded market presence.• Improved product durability by 20%.• Achieved out-of-the-box compatibility with leading domestic cryptographic providers and operating systems, enabling participation in major government projects and increasing the credibility in the product.• Established technical support operations, allowing the development department to focus on product development.Responsibilities:• To collaborate with sales colleagues to determine pricing policies and establish business goals for the product.• To identify product issues and areas for improvement through technical support tickets.• To conduct customer development activities with information security administrators and end-users, create CJM.• To utilize user experience to define functional requirements for the product.• To manage the product backlog and prioritize tasks for the development department, including firmware enhancements (embedded developers), library modifications, and desktop and CLI software improvements for Windows, Linux, and MacOS platforms (desktop developers).• To formulate, build, and test hypotheses with the marketing department based on key metrics.• To conduct a comparative analysis of competitors and monitor market trends.• To recruit team members.• To interact with microelectronics component suppliers, including international suppliers (Micron, ACS, NXP Semiconductors).• To identify and engage outsourced professionals for web design and web development tasks.

Moscow, Russia

As a founder of Automotive Tuning Workshop (imerisprint.ru):• Developed a product strategy.• Gathered a team.• Organized workspace according to the principles of lean manufacturing.• Communicated with corporate and private clients, determining their pain points, product interaction processes, and entry/exit points.• Collaborated closely with web designers.• Assigned tasks to outsource developers and layout designers.• Generated and tested ideas, identified areas for growth.• Conducted comprehensive website analytics using Yandex Metrika.• Conducted A/B testing through targeted and contextual advertising (Yandex Direct, Google Ads, VKontakte Ads).Result: Positioned the workshop as a leading product in the Moscow market.