(GfK Norm has become Ipsos Norm)Methodology expert at a company specializing in modeling shopper behavior. My responsibilities are:▪ Advanced data analytics in market research projects with focus on pricing, portfolio and product optimization via discrete choice modeling▪ Managing a team of insight analysts in terms of workload planning, learning, skills and career development▪ Methodological support in problem formulation and interpretation of results, both internally and… Show more (GfK Norm has become Ipsos Norm)Methodology expert at a company specializing in modeling shopper behavior. My responsibilities are:▪ Advanced data analytics in market research projects with focus on pricing, portfolio and product optimization via discrete choice modeling▪ Managing a team of insight analysts in terms of workload planning, learning, skills and career development▪ Methodological support in problem formulation and interpretation of results, both internally and externally▪ Development and tuning of research methods by running internal projects, studying practical and academical papers, attending marketing science conferences▪ Data processing and analysis in Sawtooth Software, R, and SPSS▪ Workflow Automation: development and support of a centralized macro toolkit, written in VB.NET and used by all members of our and adjacent teams Show less

▪ Advanced data analytics in market research projects with focus on pricing, portfolio and product optimization via discrete choice modeling▪ Managing a team of insight analysts in terms of workload planning, learning, skills and career development▪ Methodological support in problem formulation and interpretation of results, both internally and externally▪ Development and tuning of research methods by running internal projects, studying practical and academical papers, attending… Show more ▪ Advanced data analytics in market research projects with focus on pricing, portfolio and product optimization via discrete choice modeling▪ Managing a team of insight analysts in terms of workload planning, learning, skills and career development▪ Methodological support in problem formulation and interpretation of results, both internally and externally▪ Development and tuning of research methods by running internal projects, studying practical and academical papers, attending marketing science conferences▪ Data processing and analysis in Sawtooth Software, R, and SPSS▪ Workflow Automation: development and support of a centralized macro toolkit, written in VB.NET and used by all members of our and adjacent teams Show less

▪ Advanced data analytics in market research projects▪ Methodological support in problem setting and interpretation of results, both internally and externally ▪ Survey programming▪ Data processing and analysis▪ Workflow Automation (VBA macros)

▪ Participating in market research projects▪ Modeling and designing the Conjoint Analysis studies▪ Survey programming▪ Data processing and analysis▪ Workflow Automation (VBA macros)