I have been working in marketing for more than 5 years. I not only lead and build teams, but also work with my hands. I made promotion across markets, particularly in Russia, EU, USA and works with strict KPI. Despite the successes I have achieved working with many of the above companies, I still feel like my ultimate career highlight marketing case is yet to come.Key Specialties:✅ Lead and build marketing teams✅ Identifying the target audience/market✅ A/B testing✅ Retargeting Set Up✅ Performance Optimization / Maximize ROI/ROAS✅ Performance Reporting✅ Conversion Optimization✅ Landing Page OptimizationMy hobbies are chess, psychology, surfing and snowboarding.
Concepta
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Marketing Team LeaderConcepta Apr 2020 - PresentUnited States1. Search and training of new employees, task control, assistance in changing KPI.2. Top-100 Global Amazon Seller. 3. I came up with a way to reduce the cost of attracting a client by 40% using mailings in Manychat.4. Proposed and implemented new clients attracted: email marketing, FB lead forms, quiz sites, TikTok. This dangerously increases the number of customers by about 30%.5. Launched a new brand to the US market from scratch on a business trip:a) analytics of participants https://disk.yandex.ru/i/R_wmX2up8ihNow;b) dry-tests of products (more than 30 products);c) work with sales channels: Facebook, Google, Taboola, Tiktok;d) work with web and end-to-end analytics, report analytics and sales funnels.
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Head Of Digital MarketingVicont Benua Jun 2018 - Mar 2020Italy1) I increased the conversion rate of the landing page by 40%: http://joxi.ru/l2Z9pxdtwPkBbm2) Increased the Average Order Value by 25% with the help of split tests and the sale of other goods: http://joxi.ru/Dr8BVPli4a5gZ23) I conducted a dry-run and introduced new products to the market, which increased the company's turnover and revenue. When I started, we had 1 successful model, and now there are 9 items.4) I tested and effectively built facebook advertising campaigns, then delegated this to an assistant for outsourcing.5) For half a year, the revenue grew up to 3 times more: http://joxi.ru/J2bWjBncX7YEWA6) After successful tests we opened in new markets in: Germany, Austria, Belgium, Hungary, Poland.7) Wrote up analytics reports for the marketing team. These reports clearly showed which products gain a higher profit: http://joxi.ru/4AknjlJCyp1BX28) Created the main website: https://vicontbenua.com/, set-up analytics and set-up auto translation of the site from it’s local language into a selection of foreign languages.
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Internet Marketing ManagerNiti-Niti Apr 2019 - Dec 2019Moscow, Russia1) Increased quantity of order from facebook/instagram advertisements from 600 to 1400 orders per month: https://yadi.sk/i/R1x2RkgHVYIjFQ2) Streamlined online advertising, reduced advertising costs while increasing purchases to more than 4 times.3) Wrote up analytics reports that helped to redistribute the budget to more effective channels and advertisement sets.4) Worked with pixel facebook: found and fixed mistakes, added new goals, increased Facebook optimisation.
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MarketerSavl Jun 2019 - Nov 2019Москва, Москва, Россия1) Promoted the new mobile app on IOS. In 4 months, there were:- 4388 installs: https://yadi.sk/i/NGf6iymS7R6iAw- 3190 registrations: https://yadi.sk/i/id3Zx46rYj9Nqw2) Promoted the mobile app on Android. In 1 month, there were:- 332 installs: https://yadi.sk/i/lFTbBmlx8tLs3w- 196 registrations: https://yadi.sk/i/Jn9N9fxJT7wL_Q3) Working with the company team, we created the website: https://www.savl.com/4) Working with the company team, we made a content plan for social networks: https://yadi.sk/i/wPBEVWpdkLJ5pg
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Head Of SmmPrintbar May 2015 - Mar 2018Москва, Москва, Россия1) I increased the profit from the social network site from 300,000/month to 2,500,000/month (Russian rubles)2) I increased the quantity of real subscribers on the brands pages:- VK from 13k to 435k: https://vk.com/printbar (statistics screenshot https://yadi.sk/i/K3lgAcMTO2GIAg)- Instagram from 0 to 25k: https://www.instagram.com/printbar.ru/- Odnoklassniki from 4k to 2k: https://ok.ru/printbar.shop- Facebook from 2k to 9k: https://www.facebook.com/myprintbar/3) In VK, reduced the cost per subscriber from 40 rub to 13 rub4) Organization and holding of content plan in social network, as well as situational content: https://yadi.sk/i/oCLQQXCo3NehMa, https://yadi.sk/i/e_UfKZnjtaBtkA, https://yadi.sk/i/w-XENsYc5tTj9A, https://yadi.sk/i/gCTFH1QOT1nFqg, https://yadi.sk/i/NXpBgbebcvNrww5) Wrote up analytics reports for social networks that increased sales from these networks and increased posts interaction rate.6) Built SMM team: 2-5 people working remotely and 1-2 in-office staff.7) Organization and holding of photo sessions.8) Worked with Youtube and Instagram bloggers.9) Developed and introduced marketing campaigns for popular sale days such as Black Friday and Cyber Monday. This generated an increase in the website’s conversion rate by 30% - 60%.10) Implemented a few website changes which increased the website’s conversion rate by 15% - 30%.11) Worked with the company team making end-to-end analytics in Power BI: clicks, leads, sales, margin, CPC, CR, CPL, CPA, ROI etc. This in turn helped to reduce the cost per lead. -
MarketerCallbackhunter Feb 2015 - May 2015Москва, Россия1) Reduced cost per lead to 250 rub. for targeted advertising2) Within 2 months, the VK page gained 4k followers.3) Cost per follower was less than 7 rub.
Igor Lavrikov Education Details
Frequently Asked Questions about Igor Lavrikov
What company does Igor Lavrikov work for?
Igor Lavrikov works for Concepta
What is Igor Lavrikov's role at the current company?
Igor Lavrikov's current role is Marketing Team Leader at Concepta.
What schools did Igor Lavrikov attend?
Igor Lavrikov attended National Aerospace University -'kharkiv Aviation Institute'.
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