Igor Lazarević Email and Phone Number
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Igor Lazarević personal email
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Experienced Digital Growth Consultant and Digital Marketing Specialist with a demonstrated working history in the digital marketing industry. One of the managing partners of Granular Group, international digital growth consulting agency, where we help our clients to get the most out of their data so they can fully understand their customer and market, examine user intent and behavior at every stage of their journey in order to create a digital growth strategy and implementation plan, entirely custom-tailored to fit their particular niche and business needs.Previously, as Head of Digital Marketing Services, I was leading digital marketing teams of performance marketing (digital advertising), SEO, content & creative, social media, and marketing design specialists in one of the biggest regional digital agencies.I was once working as a production manager in a production company specialized in TV commercials and also as a GM in the hospitality industry.I am specialized in market research and situation analysis, creation, and implementation of advanced cross-channel digital marketing strategies, using models like McKinsey's consumer decision journey, RACE & See-Think-Do-Care frameworks, Forrester’s 5Is, etc. High performer in paid media advertising, web analytics and tag management systems, customer behavior analysis, and conversion rate optimization.Worked with clients: Raiffeisen Bank, SberBank, Societe Generale Bank and leasing, Wiener Städtische, OTP insurance, Planeta Sport, N Sport, Oriflame, Lacoste, BEKO, Bosch Home, Dell, Phillips, Schneider Electric, Lufthansa, BASF, P&G, DM, Metro Cash & Carry, United Group, NIS, Atlantic Group and many others.
Granular Group
View- Website:
- granulargroup.com
- Employees:
- 18
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Managing Partner And Country DirectorGranular GroupBelgrade, Rs
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Managing Partner | Digital Growth ConsultantGranular Group Feb 2020 - PresentSerbiaAt Granular Group, we specialize in helping our clients unlock the full potential of their data. Our expertise lies in enabling businesses to deeply understand their customers and markets by analyzing user intent and behavior at every stage of the customer journey. Using these insights, we design digital growth strategies and implementation plans that are fully tailored to each client’s unique niche and business goals.www.granulargroup.com
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Head Of Digital Marketing ServicesDegordian May 2019 - Feb 2020SerbiaAs the Head of Digital Marketing Services at Degordian in Serbia, I led the agency's entire marketing division and its team of specialists in performance marketing, SEO, content and creative, social media, and marketing design. I was responsible for improving internal operational and organizational processes and increasing the department's revenue. Additionally, I developed and executed comprehensive digital marketing strategies to enhance brand visibility and online engagement. Through data-driven campaigns, we achieved significant results that contributed to the overall growth and success of our clients' businesses. -
Head Of Digital AdvertisingDegordian Oct 2017 - May 2019Serbia, BelgradeManaging the Digital Advertising department. Management and development of the entire digital advertising segment in Degordian RS office at strategic and operational level.Additional:Creating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Other responsibilities:- Market research and situation analysis- Creating advanced multi channel digital marketing strategies for the agency clients- Creating up-sale suggestions for advanced digital advertising campaigns- Implementation of advanced digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Result analysis of launched campaigns in various analytics tools- Analysing customer behaviour, evaluating key metrics (GA, Omniture, Piwik)- GA implementation and setup- GTM implementation and setup- CRO- Preparing digital advertising strategies for agency pitches and proposals- Participating on agency pitches and proposals as a specialistTeam management:- Organizing team operation - work planning, division of responsibilities and assignments- New members mentorship- Tracking work performance, providing feedback for team members- Controling interns, juniors and seniors work
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Digital Advertising ManagerDegordian Apr 2016 - Oct 2017Belgrade, SerbiaCreating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Main responsibilities:Management of digital advertising projects- Market research and situation analysis- Creating advanced multi channel digital marketing strategies for the agency clients- Creating up-sale suggestions for advanced digital advertising campaigns- Implementation of advanced digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Reasult analysis of launched campaigns in various analytics tools- Reporting on status and results of advertising campaigns- Optimization of launched digital advertising campaigns based on analysis- Implementing improvements of digital advertising campaigns- Digital Advertising team members - Monitoring, mentoring and workload planning.- Media Planning- Ensuring that campaigns for thwe clients are done according to QA standards- Analysing customer behaviour, evaluating key metrics (GA, Omniture, Piwik)- GA implementation and setup- GTM implementation and setup- CRO- Preparing digital advertising strategies for agency pitches and proposals- Participating on agency pitches and proposals as a specialistTeam management:- Organizing team operation - work planning, division of responsibilities and assignments- New members mentorship- Tracking work performance, providing feedback for team members- Controling team members work
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Junior Digital Advertising ManagerDegordian Apr 2015 - Apr 2016SerbiaManaging digital advertising campaigns for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Main responsibilities: - Market research and situation analysis- Creation of basic digital advertising strategies for the agency clients- Implementation of basic digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Result analysis of launched campaigns in various analytics tools- Creation of reports.- Optimization of launched digital advertising campaigns based on analysis- Digital Advertising Interns - monitoring and planing their workload.
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General ManagerVruć Krompir Jul 2013 - Mar 2015SerbiaIn my role as General Manager at Vruć Krompir, I led the development of business and marketing strategies, conducted cost/benefit analysis, and analyzed market competition to drive growth and profitability. I also controlled operations strategy and improved operational systems and processes to enhance efficiency and performance.
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Operations ManagerVruć Krompir Dec 2012 - Jul 2013SerbiaAs the Operations Manager at Vruć Krompir in Serbia, I led the development and implementation of an operations strategy to increase efficiency and effectiveness. I managed employee hiring, training, and job responsibilities to ensure smooth operations. Additionally, I oversaw payroll management and fiscal documents to maintain financial transparency.
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Production Manager1984 Productions Apr 2009 - Jun 2013Belgrade, SerbiaIn my role as a Production Manager at 1984 Productions, I organized and streamlined production processes for TV commercials. I managed production schedules and resources to ensure timely and high-quality deliverables. https://www.facebook.com/1984-Productions-294209677306/
Igor Lazarević Skills
Igor Lazarević Education Details
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Belgrade Polytechnic CollegeQuality Assurance -
Economics
Frequently Asked Questions about Igor Lazarević
What company does Igor Lazarević work for?
Igor Lazarević works for Granular Group
What is Igor Lazarević's role at the current company?
Igor Lazarević's current role is Managing Partner and Country Director.
What is Igor Lazarević's email address?
Igor Lazarević's email address is ig****@****oup.com
What is Igor Lazarević's direct phone number?
Igor Lazarević's direct phone number is +385155*****
What schools did Igor Lazarević attend?
Igor Lazarević attended Belgrade Polytechnic College, Megatrend University.
What are some of Igor Lazarević's interests?
Igor Lazarević has interest in Digital Marketing, Music Production, Digital Photography.
What skills is Igor Lazarević known for?
Igor Lazarević has skills like Management, Microsoft Office, Market Research, Quality Assurance, Google Adwords, Social Media Marketing, Google Analytics, Online Advertising, Omniture, Employee Training, Conversion Optimization, Photoshop.
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