Igor Likhachev Email & Phone Number

Агломерация Гуанчжоу – Фошань

Export sales development Wireking (www.wireking.com) household products in Russia, CIS andMiddle East countries. Cooperation with Key retailers and Importers. Develop sales strategies, takepart in the tenders of OEM. Identification of competitor supply factories, conducting audits, assessingproduction capacity, analyzing quality control and pricing(CBD), coordinating and developing apurchasing plan for production.

Central Russia

Trade and production company (assortment of household chemicals)• Sales management of an assortment of 150 SKU (household chemicals, home care products) in the channels: e-commerce, wholesale, traditional retail, local and federal chains (direct contracts) in Russia;• Development of a regional development strategy in the context of cities, sales channels, and brands, taking into account target indicators;• Conducting negotiations with key clients, agreeing terms and concluding contracts;• Personnel management (up to 10 employees: dedicated sales representatives, merchandisers): planning, organization, motivation, work control;• Analysis and planning of sales by periods, categories, and customers;• Monitoring the dynamics of sales, the effectiveness of each of the sales channels;• Budgeting of the revenue and expenditure side of contracts;• Conducting marketing Analytics of the market, monitoring competitors.Results• * achieved sales growth from year to year up to 15%;• Implementation of sales plans and KPIs is ensured;* The volume of accounts receivable is minimized;• Maximum expedient representation of the company's product range among customers is provided;* Successfully developed sales in the e-commerce channel (online stores: Europe, Alexia, Beru marketplace);• Implemented a significant number of successful projects for the production of exclusive products produced by the company (including the premium segment);• Built a commercially efficient team of employees.Thanks to successful commercial results, the company was included in the top 5 sales leaders in 2017.

Central Russia

Development of distribution of the company's adhesive range in Central Russia• Monitoring and analysis of market potential. Sales planning;• Conducting negotiations with clients, presentations;• Coordination of terms of cooperation, conclusion of contracts;• Invoicing of clients, control of payments.Results:• sales plans and KPIs are met.

Moscow

Development of sales of coffee brands Black Karta, Le Cafe, Kaffa, Elite platinum (assortment 100 SKU) in key and retail outlets in the Belgorod, Kursk and Oryol regions;• Expanding the customer base, increasing the share of brand representation.Results:• Ensured achievement of revenue targets;• Built a commercially successful work with clients, including ensuring timely payment of bills.

Moscow

Managed Key clients, distributors and worked to increase the exposure and promotion of coffee brands in Voronezh, Kursk, Belgorod and Orel regions.

Ibm Institute

Master'S Degree, Specialist In Law

Master'S Degree. Veterinary Physician, Veterinary Medicine