Igor Martynenko Email & Phone Number

Palo Alto, California, United States

Los Angeles, California, United States

Moscow, Moscow City, Russia

Managed projects with an advertising turnover of over 100 million rubles per year.Day-to-day communication with the client.Managing digital performance campaigns, focusing on relevant applications and CPL. Main channels – PPC (Yandex.Direct, Adwords), targeting (MT, FB, VK), CPA (Admitad, CityAds, ActionPay), OLV (Yandex.Video, YouTube), display advertising (Rambler, Relap, MGID).Supervising structural processes in the team (statuses, media planning, achieving KPIs, training).Responsible for achieving client goals, strategic client development.Control and optimization of internal team processes, development and training of the project team, adaptation of new employees.Generating and prioritizing hypotheses based on their impact on results.Setting up analytics, including comprehensive tracking and post-view bids.Participating in and preparing tender proposals.Areas with case studies - accounting report submission, car dealerships, e-commerce horeca, online cinemas, b2b services, labeling, OFD/CTO, etc.

Moscow, Moscow City, Russia

Daily communication with clients and working groups.Ensuring the implementation of client-agreed tasks and plans.Overseeing the production team - PPC/targeted advertising departments, designers, developers, technical support, SEO specialists, etc.Preparing client reports and closing documents.Participating in the development of marketing strategies.

Moscow, Moscow City, Russia

Oversaw 21 offices across the CIS, including web studios and sales offices of 1C Bitrix products.Main responsibility was to achieve and increase the leads plan, improve internet marketing metrics (from SEO to SMM).Developed promotion strategies in new channels and launched offline activities (seminars, events, masterclasses).Increased the leads plan by 30% in six months and consistently met targets.

Moscow, Moscow City, Russia

Created, developed, and implemented marketing strategies for Agency clients, special projects, and Winstrike Arena products.Managed content production - photography, video, digital, SMM, events. Worked with contractors and in-house/remote performers.Full project management - from creating specifications to acceptance of work.

Moscow, Moscow City, Russia

Independently found and managed digital sphere projects - from creating PPC or targeted advertising to developing websites, portals, online stores.Personally selected candidates for specific tasks, first assigning a test task, then a detailed task description. Or, if the client had their specialists, took full control of their activities.

Nur-Sultan, Kazakhstana

Served as one of the leaders of "Studio 1337," which became one of the best in Kazakhstan for creating advertising and image videos, as well as advertising photography. Managed projects in the subsidiary advertising agency Tangir, which provided full-cycle marketing services.Managed sales, personally sold and signed contracts, managed projects, found developers and performers. Led a team of 12 people (designers, graphic artists, cameramen, editors, directors).Worked with large companies like Lexus Kazakhstan, BI Group, Beeline Kazakhstan, Samruk Kazyna, KazAgro, and KazAgro Finance.Participated in government tenders and purchases.Project details can be found on the 1337.kz website, where the portfolio is also located.