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Igor Mendes is listed as Growth | Lifecycle | Marketing Executive Manager at Inter, a company with 44 employees, based in Brazil, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Igor Mendes.
Igor Mendes previously worked as Growth & Lifecycle Marketing Executive Manager at Inter and Growth & Lifecycle Marketing Manager at Inter. Igor Mendes holds Bachelor'S Degree, Communications from Universidade Federal De Minas Gerais.
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Growth and Lifecycle Marketing professional graduated from UFMG with a postgraduate degree in Strategic Communication Management and an MBA in Digital Business. 14 years of experience in Growth, Digital Marketing, Product, Branding and Corporate Communications.I have extensive experience leading multidisciplinary teams, combining specialties such as CRM, Content, Copywriting, Design, Growth Hacking, Product Management and Product Marketing Management. I have worked in companies such as:• Vale: Brazilian multinational mining company with over 100,000 employees worldwide and one of the largest companies on the Brazilian stock exchange• VLI: logistics company subsidiary of Vale with operations throughout Brazil and more than 5 billion in revenues• Livraria Leitura: Brazilian book retail company operating in all states of Brazil, with more than 100 stores and revenue exceeding 1 billion reais• Inter & Co: Brazilian technology company focused on financial services, investments, insurance, and retail. The company is listed on Nasdaq with a market value exceeding US$ 5B and currently operates in Brazil, United States and PortugalSome projects and results that made a difference in my career:• Rebranding project at Vale mining company seeking the transition of one of its companies to VLI and repositioning logistics products for all stakeholders• Implementation of e-commerce and Growth strategy for Livraria Leitura's book subscription service, aiming to expand the digital presence of the Brazilian company with more than 100 physical stores. With the project, we grew annually by more than 100% from the previous year's base and tripled revenue.• Customer acquisition for Inter & Co's Inter Empresas vertical since 2020, expanding this portfolio by more than 1.5M customers, representing growth of over 200% during this period• Implementation of the CRM and Lifecycle Marketing model for Inter & Co's business customers, with the implementation of more than 100 marketing automations and generation of over 100M in cross-selling and upselling revenuesSpecialties: Growth, Lifecycle Marketing, CRM, Product Marketing Management, Communication Planning, Communication Strategies, Business Communication, Communication Management, Business and Brand Management, E-commerce.
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Inter is the leading Super App in the Americas, offering a comprehensive range of services within a single digital ecosystem. These services include full banking capabilities, investments, credit, insurance, and cross-border solutions. Additionally, Inter operates a marketplace that brings together top retailers from Brazil and the United States. Nowadays.
Belo Horizonte
Growth & Product Marketing main responsabilities:- Create technical marketing content that clearly and effectively communicates the value-proposition, benefits and features to customers, including: use cases, datasheets, whitepapers, articles, webinars etc. - Full ownership of product content planning and execution: excel in collecting, analyzing and.
Belo Horizonte, Minas Gerais, Brasil
Specialist in Growth Strategies, User Acquisition and Digital Marketing for Inter Empresas products.Management and monitoring of indicators and processes to improve Inter products for businesses, focusing on usability, experience, and activation (digital account, acquiring, payment methods, credit, insurance, and investments).Management of marketing squad.
Livraria Leitura is the biggest book retail brand in Brazil with more than 120 stores located at all country and with revenues over R$ 1 billion.Key Achievements:- Growth in 300% the digital customer basis- Rebranding e re-positioning campaign reaching over than 100k clients- Increase over than 100% the product revenue in 3 yearsProduct and Marketing.
Job rotation for training in the bookstore sector, covering central aspects of the business: purchasing, taxation, customer service, central finance, book curation, stationery, gifts, and IT.
Belo Horizonte, Minas Gerais, Brasil
Communications Consultant responsible for structuring the Communication plan for the company's implementation in the city of Viçosa- Minas Gerais brazilian region. Structuring the stakeholders matrix, interviewing and interfacing with the local community and authorities, developing key messages per stakeholder, developing brand positioning, supporting.
Belo Horizonte E Região, Brasil
Co-founder of a spices company leading all the market and digital strategy. Leader sponsor for the finance, sales and marketing departments
VLI is one of the biggest logistics companies in Brazil integrating rail transportation, ports and road terminais. The company are in more than 250 cities in the country and revenues more than R$ 9 billion aa year.Experience in Brand Management and Branding, Advertising and Institutional Communication, Image and Reputation Management, Intellectual.
Planning and executing communication campaigns aimed at internal audiences and related stakeholders. - Led special communication projects such as Corporate TV. - Internal communication demands management- Branding Management for the internal audience. - Contract Management and relationships with advertising agencies and other related suppliers- Corporate.
Implementation of wi-fi spots at Belo Horizonte-Brazil with focus on launch the app local operations
Vale is the biggest minering Brazilian multinational company operating over 4 continents and with more than R$ 26 billion in revenues.Internal Communication Analyst focused on the internal rebranding process and supporting the development of a new organizational culture for the new brand of the general cargo logistics enterprise (future VLI)
Development of communication planning for advertising campaigns, promotional actions and institutional publicity. Execution of communication strategy and creative conceptualization work. Projects carried out for: Lojas Dular, Construtora Diniz Camargos, TV Record Minas, Gran Viver Urbanismo (Seculus Group), Construtora Habit, Cultura Inglesa, Café Fino.
Worked in account management and communication planning. Developed advertising briefings, corporate commnunications plans and managing clients relationships. Clients served: Interatividade Itacaré, Shopping Plaza Anchieta, Cidade Administrativa Shopping, Tenco Realty, Roberto Vascon
Strategic direction, monitoring and management of the internal and external communication team for the federation that brings together Junior Enterprises from across the state of Minas Gerais - Brazil. Responsibilities included event organization, social media management, institutional website maintenance, Promotional Campaigns, Information Technology and.
Participação como estagiário de pesquisa em um trabalho de mensuração do relacionamento entre empresas e mídia. A pesquisa consistia em desenvolver indices análiticos de relacionamento das organizações com a mídia bem como verificar a efetividade dos trabalhos de assessoria de imprensa. Trabalhos para: Ale, Banco Bonsucesso, Santa Barbara Engenharia.
Implementation of organizational strategy, triennial strategic planning, and plan monitoring. Overseeing action plans for each department, corporate representation before partners and university.
Activities and Societies: CRIA UFMG Jr. (Junior Enterprise), LARP (Public Relations Scientific Laboratory), PROMIC (Community Media.
Activities and Societies: Trabalho de Conclusão: Comunicação e Mudança Organizacional
Best Administration and Management program in Brazil for many years (Enade)
Activities and Societies: Atuação sobre Design Centrado no Usuário
Curso de formação em edição de livros com princípios e aspectos do mercado livreiro do brasil: marketing, design, revisão, edição, seleção.
Activities and Societies: Grupo de Estudos AvançadosMembro do grupo "Magnum Avançado" formado por alunos de alto desempenho e que.
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Igor Mendes works for Inter.
Igor Mendes is listed as Growth | Lifecycle | Marketing Executive Manager at Inter.
Igor Mendes is based in Brazil, Brazil, Brazil while working with Inter.
Igor Mendes has worked for Inter, Livraria Leitura, Zona Da Mata Mineração, La Masalaría, and Vli Logística.
You can use AeroLeads to view verified contact signals for Igor Mendes at Inter, including work email, phone, and LinkedIn data when available.
Igor Mendes holds Bachelor'S Degree, Communications from Universidade Federal De Minas Gerais.
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