Igor Mendes Email & Phone Number

Inter is the leading Super App in the Americas, offering a comprehensive range of services within a single digital ecosystem. These services include full banking capabilities, investments, credit, insurance, and cross-border solutions. Additionally, Inter operates a marketplace that brings together top retailers from Brazil and the United States. Nowadays, Inter has more than 30 million clients Growth Executive Manager main responsabilities:- Responsible for acquisition strategies, digital marketing, growth, positioning, CRM, content, and communications of Business accounts (Inter Empresas) products and solutions aimed at the entrepreneurial audience - Business Digital Account and MEI, Business Credit Card, Acquiring, and others.- Growth Strategy Development and Execution: Create and implement growth strategies to increase the user base and revenue, focusing on key channels and funnels.- Identify and Execute Growth Experiments: Build and create different test products such as freemium trials or similar to identify the best channels for long term student acquisition - Growth Team Management: Lead the marketing and analytics teams, setting goals, monitoring KPIs, and coaching team members.- Sales and Retention Funnel Optimization: Increase conversion rates at all stages of the user journey—from initial engagement to repeat purchases and retention.- Data Analysis and A/B Testing: Continuously analyze data and conduct experiments to make data-driven decisions and optimize current processes.- Marketing Campaigns: Oversee all marketing campaigns, including paid channels, content marketing, SEO, and CRM strategies.- Partnerships and Collaborations: Identify and establish partnerships with other companies and platforms to expand reach and brand awareness.- Improving LTV and CAC: Optimize Customer Acquisition Cost (CAC) and increase Lifetime Value (LTV) by enhancing user experience and delivering additional product value.

Belo Horizonte, Minas Gerais, Brasil

Belo Horizonte

Growth & Product Marketing main responsabilities:- Create technical marketing content that clearly and effectively communicates the value-proposition, benefits and features to customers, including: use cases, datasheets, whitepapers, articles, webinars etc. - Full ownership of product content planning and execution: excel in collecting, analyzing and conveying technical data in compelling and differentiating messages- Work with the IT team and the Sales team to translate the product and capabilities into customer value. Translate this value into messaging that can be used across the organization- Work with the Branding team to support marketing efforts, including campaigns, website content development and social media- Develop deep understanding of the buying audience, target personas, buyer needs and the purchasing decision process for our products- Growth Strategy Development and Execution: Create and implement growth strategies to increase the user base and revenue, focusing on key channels and funnels.- Identify and Execute Growth Experiments: Build and create different test products such as freemium trials or similar to identify the best channels for long term student acquisition - Growth Team Management: Lead the marketing and analytics teams, setting goals, monitoring KPIs, and coaching team members.

Belo Horizonte, Minas Gerais, Brasil

Specialist in Growth Strategies, User Acquisition and Digital Marketing for Inter Empresas products.Management and monitoring of indicators and processes to improve Inter products for businesses, focusing on usability, experience, and activation (digital account, acquiring, payment methods, credit, insurance, and investments).Management of marketing squad in campaigns and actions for new customer acquisition, cross-selling, upselling, branding, and recognition.Support to credit sales teams in developing relationship actions and processes, increasing average ticket size, and presenting the business product portfolio.Development of positioning and value proposition for new products and features.

Livraria Leitura is the biggest book retail brand in Brazil with more than 120 stores located at all country and with revenues over R$ 1 billion.Key Achievements:- Growth in 300% the digital customer basis- Rebranding e re-positioning campaign reaching over than 100k clients- Increase over than 100% the product revenue in 3 yearsProduct and Marketing Manager main responsabilities:- Acted as managing partner of the business, overseeing all aspects of company management (financial, commercial, distribution, purchasing, editorial curation, and marketing). - Create technical marketing content that clearly and effectively communicates the value-proposition, benefits and features to customers, including: use cases, datasheets, whitepapers, articles, webinars etc. - Full ownership of product content planning and execution: excel in collecting, analyzing and conveying technical data in compelling and differentiating messages- Work with the IT team and the Sales team to translate the product and capabilities into customer value. Translate this value into messaging that can be used across the organization- Work with the Branding team to support marketing efforts, including campaigns, website content development and social media- Develop deep understanding of the buying audience, target personas, buyer needs and the purchasing decision process for our products

Job rotation for training in the bookstore sector, covering central aspects of the business: purchasing, taxation, customer service, central finance, book curation, stationery, gifts, and IT.

Belo Horizonte, Minas Gerais, Brasil

Communications Consultant responsible for structuring the Communication plan for the company's implementation in the city of Viçosa- Minas Gerais brazilian region. Structuring the stakeholders matrix, interviewing and interfacing with the local community and authorities, developing key messages per stakeholder, developing brand positioning, supporting branding development with the creation of communication materials, website and positioning materials for the community.

Belo Horizonte E Região, Brasil

Co-founder of a spices company leading all the market and digital strategy. Leader sponsor for the finance, sales and marketing departments

VLI is one of the biggest logistics companies in Brazil integrating rail transportation, ports and road terminais. The company are in more than 250 cities in the country and revenues more than R$ 9 billion aa year.Experience in Brand Management and Branding, Advertising and Institutional Communication, Image and Reputation Management, Intellectual Property, Communication for Tiradentes-S.J. Del Rei Tourist Train, HR Communication and Employer Branding in digital media.Main responsabilities:- Implementing communication plans aligned with company objectives.- Contribute ideas and support senior team members in crafting key messages.- Drafting press releases, media kits, and public statements.- Establish and maintain media contacts and help coordinate media outreach.- Help organize corporate events, press briefings, and presentations.- Social Media Management- Create and schedule posts, ensuring alignment with the company’s brand and messaging.- Draft content such as blog posts, articles, and social media copy.- Proofread and edit materials for accuracy and clarity

Planning and executing communication campaigns aimed at internal audiences and related stakeholders. - Led special communication projects such as Corporate TV. - Internal communication demands management- Branding Management for the internal audience. - Contract Management and relationships with advertising agencies and other related suppliers- Corporate events production and communication- Create and distribute internal communication materials, such as newsletters, announcements, and updates.- Support employee engagement initiatives by coordinating content and logistics

Implementation of wi-fi spots at Belo Horizonte-Brazil with focus on launch the app local operations

Vale is the biggest minering Brazilian multinational company operating over 4 continents and with more than R$ 26 billion in revenues.Internal Communication Analyst focused on the internal rebranding process and supporting the development of a new organizational culture for the new brand of the general cargo logistics enterprise (future VLI)

Development of communication planning for advertising campaigns, promotional actions and institutional publicity. Execution of communication strategy and creative conceptualization work. Projects carried out for: Lojas Dular, Construtora Diniz Camargos, TV Record Minas, Gran Viver Urbanismo (Seculus Group), Construtora Habit, Cultura Inglesa, Café Fino Grão, Ingleza (Cera Ingleza, UAU Multiuso, etc), Richter Joias, Móveis Lopas

Worked in account management and communication planning. Developed advertising briefings, corporate commnunications plans and managing clients relationships. Clients served: Interatividade Itacaré, Shopping Plaza Anchieta, Cidade Administrativa Shopping, Tenco Realty, Roberto Vascon

Strategic direction, monitoring and management of the internal and external communication team for the federation that brings together Junior Enterprises from across the state of Minas Gerais - Brazil. Responsibilities included event organization, social media management, institutional website maintenance, Promotional Campaigns, Information Technology and online communication management.

Participação como estagiário de pesquisa em um trabalho de mensuração do relacionamento entre empresas e mídia. A pesquisa consistia em desenvolver indices análiticos de relacionamento das organizações com a mídia bem como verificar a efetividade dos trabalhos de assessoria de imprensa. Trabalhos para: Ale, Banco Bonsucesso, Santa Barbara Engenharia, Copasa e Construtora Patrimar

Membro presidente do Conselho Administrativo.

Implementation of organizational strategy, triennial strategic planning, and plan monitoring. Overseeing action plans for each department, corporate representation before partners and university.

Bachelor'S Degree, Communications

Activities and Societies: CRIA UFMG Jr. (Junior Enterprise), LARP (Public Relations Scientific Laboratory), PROMIC (Community Media.

Master Of Business Administration - Mba, Digital Business

Postgraduate Degree, Communications Management

Activities and Societies: Trabalho de Conclusão: Comunicação e Mudança Organizacional

Bachelor'S Degree, Public Administration

Best Administration and Management program in Brazil for many years (Enade)

Design Thinking E Design Centrado No Usuário

Activities and Societies: Atuação sobre Design Centrado no Usuário

Curso De Formação De Editor De Livros, Publishing

Curso de formação em edição de livros com princípios e aspectos do mercado livreiro do brasil: marketing, design, revisão, edição, seleção.

Ensino Médio

Activities and Societies: Grupo de Estudos AvançadosMembro do grupo "Magnum Avançado" formado por alunos de alto desempenho e que.