A1 Group (multi-country) project leader: IT platform for sales, marketing and service, social selling, bringing 5G use cases to market, cybersecurity go-to-market, international accounts bid management process.A1 Group project support: B2B marketing automation and lead nurturing, enterprise self-care portal, ICT/IoT, customer segmentation, data analytics, SaaS.The job includes:▪ research, selection, development and adaptation of global best practices and ideas for local markets;▪ internal consulting and stakeholder management;▪ know-how transfer;▪ complex project management: coordination of multiple internal and external partners from different departments and countries;▪ organizing testing of early concept and process;▪ user requirements engineering.

Product marketing is an exciting job - and it is even better when it is for B2B customers! 😀I had the privilege to get experience with coordination of departments involved in all phases of product and life-cycle management: from concept design, product development, to implementation and post-launch activities; pricing; as well as customer value management. And I also enjoyed the chance to work with all business segments, from SOHO, SME to Corporate and Public.My job included:▪ market & competition studies, database processing, sales trend analysis 🕵️‍♂️;▪ product strategy👨‍🎨, roadmap, detailed product description, user stories, customer segment strategy 👨‍🔬;▪ creating and aligning ~15 URs per year + marketing URs for a business CRM project 👨‍🍳;▪ business case calculations, creation of mass market or customized models for value pricing 👨‍💻;▪ tailor-made pricing for RFPs and automation of individual case pricing approval process 🧙‍♂️;▪ sales campaigns, argumentation, trainings and guidelines 🤹‍♂️;▪ marketing communication: directions, checking, harmonization and approval 🤵;▪ product / campaign post-evaluations 👏.The result was: we tripled the business market share of A1 Macedonia.

My job description was introduction of new or modification of the existing products / campaigns by preparation of:▪ business cases (revenue, OPEX, CAPEX, cash flow, financial parameter calculations) 💵💶💰📈📊;▪ studies of market potential and competition;▪ reports and analyses of sales tendencies and customer behavior;▪ product strategy, detailed specification of product characteristics;▪ sales increase measures;▪ product / campaign post-evaluation;▪ preparation of pricing and product life-cycle management procedures.