Igor Pedevani Email & Phone Number

Casalecchio Di Reno, It

Monaco Di Baviera, Baviera, Germania

o Data strategist for 2 big Automotive companies and 1 German Bank: maintain constant daily communication with customers, from different countries, to gather feedback, understand needs, and provide tailored data solutions to refine data strategy.o Lead the implementation and optimization of Tealium CDP for integrating customer data across multiple channels through Tealium's AudienceStream to create personalized customer segments and activate them to the requested DSPs;Other Tealium features:• Tealium iQ Tag Management• Tealium AudienceStream• Tealium Eventstream• Tealium Data Sources (Implementation of CRM strategies)o Collaborate with marketing and IT teams to design, implement, and monitor customer journey strategies using data-driven insights.o Create comprehensive data reports and dashboards using Tealium Insights, enabling real-time decision-making for marketing campaigns.o Ensure compliance with data privacy regulations and best practices during data collection and handling processes.o Understanding of Adobe Real-Time CDP and its purpose of unifying customer profiles by merging data from multiple sources

Londra, Inghilterra, Regno Unito

o Data strategist, joined a newly formed team to build a tracking structure via the AAM DMP, for all the subsidiary countrieso Decision, construction and modelling of funnels for the launches of flagship productso Agile planning through Jirao Onboarding of several EU countrieso Daily dealing with media agency for each countryo Gained basic knowledge on Adobe Analytics, Adobe CDP, Facebook Ads, Google Analytics

Milano, Lombardia, Italia

BIG GDO CLIENT- In charge of analyzing, profiling, exploiting of insights and testing the efficiency of an e-commerce through the platform Adobe Data-Workbench- Chosen as an Adobe Audience Manager Expert, to help the project with the exploiting of the DMP’s features- Helped developing a testing strategy from concept to realization for the e-commerce, regarding a country in which the client was active- Addressed and resolved customer complaints ad reviews- Worked through Agile methodology, planning operations in different sprints, developing test cases based on the user stories- Involved in regular business trip to the client site- Involved in a client-facing approach, dealing with them on a daily basis, available for tasks approached with a problem-solving point of viewOTHER PROJECTS- Involved in creation and definition of designed architectures in collaboration with tech Team- Took part in data driven integration projects (CRM – DMP – Marketing Automation)

Milano, Italia

- Audience segmentation, activation of clusters on DSPs and audience profiling- In charge of maintaining relationships with data suppliers based on customer needs, regarding amount of data to-be-used, costs and understanding of the target- Creation of Data Plans regarding 1st, 2nd and 3rd party data.- DMPs used for data activation: Adobe Audience Manager, Oracle Bluekai- Involved in a client-facing approach, dealing with them on a daily basis, available for tasks approached with a problem-solving point of view

Milano, Italia

Data Insight Team, dealing with:- Management of Proprietary DMP (tags and taxonomies): Salesforce and Oracle Bluekai- Audience segmentation, activation of clusters on DSPs and audience profiling- Audience Briefs and in charge of Data Plans’ creation- Reporting & Analysis

Data Scientist, Data Science

Full Scholarship provided by Emilia-Romagna Region

Bachelor'S Degree, Business And Economics

Bachelor Degree in Business and Economics (CLaBE), with an Overseas during 3rd semester in Buenos Aires of 5 months.

Diploma, Potenziamento In Scienze