I'm a Toronto-based creative specialist with over 18 years of experience in television and media.I began my career as a Video Editor on popular shows like The Bachelor and X Factor. Later, as a Director, I created successful TV shows, including the acclaimed drama Dreams. Currently, I work as a Video Producer and Editor at CBC News, where I continue to refine my storytelling skills. My passion for visual storytelling also extends to photography, where I've showcased my work at prestigious venues and captured iconic musicians.As the founder of LVL UP Media Inc. and LVL UP Studios, I offer comprehensive services in video production, digital advertising, and content creation.Let's collaborate to elevate your media presence.
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Video ProducerCbc/Radio-CanadaToronto, On, Ca -
Production EditorCbc/Radio-Canada Feb 2024 - PresentToronto, Ontario, CanadaCBC Production Editor, member of Canadian Media Guild (CMG).Editor on such programs as The National, CBC News Network, CBC News Toronto, CBC Music, CBC Social.• Knowledge of the AVID editing system• Knowledge of post-production methods• Knowledge of Photoshop and After effects• Familiarity with the editing processes (ISTM)• Experience in 5.1 audio manipulation• Experience in editing with closed captions and narrative voice over• Excellent understanding of workflows that may require transcoding and conversions • Experience working with a variety of standards, formats and frame rates• Curiosity and willingness to learn new tools and procedures, as well as suggesting ones to improve production• Strong ability to stay focused, accuracy and attention to detail• Strong coordination and organizational skills• Ability to work effectively in a team• Solid interpersonal and communication skills• Judgment and creative mind• Ability to adapt to varying work environments and diversified content -
Video Producer / VideographerCbc/Radio-Canada Mar 2023 - PresentToronto, Ontario, CanadaCBC Broadcasting Videographer and Video Producer, member of Canadian Media Guild (CMG).Working on such programs as The National, CBC News Network, Radio-Canada, CBC News Toronto, Dragons' Den, CBC Music, CBC Social.• Excellent level of technical knowledge and understanding of daily video news production methods.• Ability to operate an Electronic News Gathering (ENG) camera and associated technology such as wireless microphones, lighting equipment, and communication tools.• Ability to edit video and/or audio using professional grade non-linear editing software in both a production facility or in the field.• In depth knowledge of a variety of professional cinema, broadcast and prosumer video cameras.• Demonstrated knowledge of advanced lighting techniques• Demonstrated skills in still photography and photo editing• Strong knowledge of visual storytelling, including both picture composition when using the camera and content presentation during the editing process.• Demonstrated ability to work in a team environment, including excellent collaboration, communication, interpersonal and creative problem solving skills.• A strong team player with a willingness to work with journalists and producers of all experience levels to help them develop their on-camera and visual storytelling skills.• Demonstrated leadership skills and the ability to pursue the acquisition of story elements with minimum supervision ensuring a high degree of accuracy, quality and creativity.• Ability to operate alone and ask scripted and spontaneous follow-up questions of people being recorded or interviewed.• Knowledge of CBC/Radio-Canada's Journalistic Standards and Practices.• Ability to work in a sometimes stressful, deadline-driven environment while maintaining a calm, professional attitude.• Experience with live multi camera event production or sports broadcasts. -
Company OwnerLvl Up Media Inc. Feb 2023 - PresentToronto, Ontario, CanadaLVL UP Media Inc. is a premier digital agency based in Toronto, dedicated to helping businesses elevate their brand presence through captivating content and effective marketing strategies. Specializing in video production, live streaming, content creation, and photography, we bring expertise, creativity, and dedication to every project, ensuring our clients stand out in today's competitive landscape. With a commitment to excellence and a passion for storytelling, we empower brands to level up and achieve unparalleled success in the digital realm. -
Studio OwnerLvl Up Studios Feb 2023 - PresentToronto, Ontario, CanadaLVL UP Studios is a cutting-edge photo and video production space located in Lesliville, Toronto. Our 2000 sq ft studio boasts a bright and modern loft-style design, with ample space for your next project. Our studio features three makeup tables and two change rooms, making it ideal for fashion and beauty shoots, product photography, and more. We also have a specially designed kitchen area for video shoots and tabletop photography. In addition to our versatile studio space, we offer an extensive equipment rental service that includes cameras, lights, and props. And for post-production work, we have a state-of-the-art video editing and color correction suite. At LVL UP Studios, we're committed to providing our clients with everything they need to bring their creative vision to life. -
Senior ColoristCapsule Media Sep 2019 - PresentToronto, Canada AreaCapsule Media / Creative Post Inc.Post Digital Imaging TechnicianResponsible for color grading a wide variety of 2D and 3D images for a broad range of content, from Film to TV.• Color correct footage based on a concept, script or branding guidelines• Color Correction• Secondary color correction• Shot matching• Re-touching• Final Grading• Color Space Management• Ensuring that the color transitions between shots are as fluid and seamless as possible• Work within a predefined workflow with strict organizational requirements -
Media ProducerTax Mechanic May 2021 - Apr 2023Producing videos and promotional materials.• Organize and execute video shoots as well as post-production;• Developing video assets including editing of existing videos, graphic overlays to stock video,and custom videos;• Demonstrating strong and fluent editorial techniques through proper timing, pacing,organization, sound design, and asset management within a timeline to create a coherentand effective end product;• Working with a busy team with the focus of sourcing, editing, and packaging video content tothe highest standard;• Bringing new ideas and concepts to brainstorms on a regular basis;• Working with the Revenue Operations team to develop robust, end to end funnel metricsto show impact of video content & ROI. -
Media ProducerMarklyn Co. Inc. Nov 2020 - Apr 2021Toronto, Ontario, CanadaThe Alpena™ brand has been successfully bringing people innovative and leading edge automotive accessories since 1977; a subsidiary of the Marklyn Group™ which has been an industry leader in the automotive market hosting brands such as Dojo Performance™, Moonraker™ Window Film, Masque™, and Alpena™.Responsibilities:• Development of script, storyboards and design concepts as required for video and photoprojects• Complete all aspects of company product photography/videography from staging, to takingphotographs/video, to editing• Manage the whole video creation for the company’s website, as well as “how to” producttutorials• Design and create engaging on-brand visual content for social media, digital advertising,website, and other platforms and publications• Understanding of trends and best practices in the social media space• Follow modern media production standards, trends, styles and think “out of box"• Collaborate with team members to ensure the production of high-quality content -
Media ProducerTrustarc Mar 2019 - Sep 2020Toronto, Canada AreaTrustArc is the leader in privacy and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions.Producing videos, analyzing the results of the end product.• Working with the Editorial team to make videos to complement their coverage;• Producing storyboards and writing scripts, headline, captions, and short articles for video;• Facilitating fact-checking, research, proofread, and implementing appropriate edits for ongoingprojects;• Developing video assets including editing of existing videos, graphic overlays to stock video,and custom videos;• Demonstrating strong and fluent editorial techniques through proper timing, pacing,organization, sound design, and asset management within a timeline to create a coherentand effective end product;• Working with a busy team with the focus of sourcing, editing, and packaging video content tothe highest standard;• Bringing new ideas and concepts to brainstorms on a regular basis;• Working with the Revenue Operations team to develop robust, end to end funnel metricsto show impact of video content & ROI. -
Media ProducerOakville Renovations Sep 2017 - Feb 2019Oakville, On CanadaConstruction company.Overseeing implementation of the Digital strategy - including campaigns, Facebook, Instagram, and PR. Website development. Video/photo content creation.
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Tv Director And EditorTelevision Company Friday Dec 2015 - Jan 2019Moscow, Russian FederationTravel show "#Janna Merry Us!", travel show "Food I Love You".TV Directing. In charge of the activities involved in making a television program. Responsible for decisions about the editorial content and creative style of a program, and ensuring the producer's vision is delivered.- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.- Confer with stage managers to arrange schedules for rehearsals, costume fittings, and sound or light development.- Study and research scripts to determine how they should be directed.- Supervise and coordinate the work of camera, lighting, design, and sound crew members.- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.Editing in Final Cut Pro, and Premiere Pro. Color correction in DaVinci Resolve.- Gather and transfer all forms of media into editing software and ensure each was updated in the correct format- Operate computer editing systems and equipment used for video media and effects- Establish a clear understanding of the storyline and purpose of the video's creation- Improve video and sound quality using various video software- Edit video to include preselected music, interviews, sound clips and other important aspects of the project- Ensure the correct formatting and presentation for finalized videos according to broadcast specifications -
Marketing DirectorOld Fashioned Radio Apr 2016 - Aug 2017Kiev, UkraineOFR.FM is an Online Radio "Old Fashioned Radio", Art Gallery "Vozdvizhenka Arts House" and a Bar "32 Bar".Responsibilities: development and implementation of the advertising strategy. Including campaigns, events, digital advertising, programmatic and Google Ads. -
Producer/DirectorOld Fashioned Radio Feb 2016 - Aug 2017Kiev, UkraineInternet-show “In Bar!”, Internet-show “Alfa Jazz”, various video projects.Responsibilities: Direct and produce online content. Edit in Adobe Premiere. Color correction, sound mixing, and camerawork. -
Official PhotographerJazz In Kiev Jun 2014 - Jun 2017Ukraine, LvivOfficial photographer of “Alfa Jazz Festival” in 2015-2015 — Photographer/VideographerShooting and editing frontstage and backstage video. Taking photographs. Took exclusive pictures of such stars as: Pat Metheny (20 Grammy Awards), Herbie Hancock (14 Grammy Awards), George Benson (10 Grammy Awards), Wayne Shorter (10 Grammy Awards), Paquito D’Rivera (12 Grammy Awards), Arturo Sandoval (10 Grammy Awards), Esperanza Spalding (4 Grammy Awards). And many other famous artists. -
Tv Director And EditorTv3 Russia Sep 2013 - Nov 2015Ukraine, KievTV series "Dreams".Responsibilities: Directing. Develop scripts. Blocking. Work with actors. Casting actors. Edit series in Final Cut Pro. Color correction in DaVinci Resolve.Accomplishments: My first big TV project as director. Skills Used: Film directing. Editing. Color correcting.
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Senior Video Editor, ColoristTv3 Russia Apr 2013 - Jan 2014KievMakeover reality show "Magic of Beauty".Responsibilities: Editing in Final Cut Pro. Finding music for project. Color correction in DaVinci Ressolve.
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Director Of PhotographyMagika Film Apr 2013 - Jan 2014Ukraine, Kiev / Turkmenistan, AshgabatFilm "Rainbow Over The Karakum" by order State Film Agency of Ukraine.Responsibilities: Cinematographer.Filmed on Red Epic and Ikonoskop.
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Senior Video EditorFlytek Post Production Feb 2011 - Nov 2013Ukraine, KievProject "Good Night" for TV channel 1+1.Responsibilities: Editing material from Red One. Color correction.Talk-show "Ukraine Speaking"Responsibilities: Editing in Final Cut Pro. Multicamera editing.Franchise "Hell's Kitchen" for TV channel 1+1.Responsibilities: Multicamera editing. Final Cut Pro. Color correction.
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Director, Video Editor, CinematographerFriends Production Mar 2012 - Apr 2013Ukraine, KievProject "Shopping Goddess" for TV channel TET, Project "Second Chance" for TV channel ICTV.Responsibilities: Develop light settings. Manage and control camera operators. Filming on DVCPRO and DSLR cameras. Video editing in Final Cut Pro, Sound editing and Color Correction.
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Senior Video Editor, ColoristProtv Oct 2011 - May 2012KievTV series "Mukhtar Returns".Responsibilities: Editing in Final Cut Pro. Choosing music. Color Correction.
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DirectorErs Games Studios May 2011 - Jan 2012Ukraine, KievFirst computer game in Ukraine with live actors "Dark Alleys: Penumbra Motel".Responsibilities: Filming. Casting. Writing.
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Senior Video EditorStb Nov 2010 - Jul 2011Ukraine, KievReality show "Bachelor" by Warner Bros. license, Reality show "Honey, We're Killing the Kids" by BBC license.Responsibilities: Final Cut Pro editing. Color correction. -
Final Cut EditorPilot Studio Dec 2010 - Apr 2011Ukraine, KievTV-Show "Anatomy of Fame".Responsibilities: Final Cut Pro editing. Color correction. -
Video Editor07 Production Dec 2010 - Jan 2011Ukraine, KievTV-Show "Ours" for TV channel INTER.Responsibilities: Final Cut Pro editing. Color correction.
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1St Assistant DirectorProtv Feb 2010 - Dec 2010Ukraine, KievTV series "1942" for TV channel RUSSIA.Responsibilities: Assisting Director. Controlling second plan. Working with actors.
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Tv Director, Video EditorBest Tv May 2006 - Feb 2008Ukraine, Bila TserkvaResponsibilities: Editor on DVCPRO, BetaCam. Canopus Edius Pro
Igor Petrov Skills
Igor Petrov Education Details
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Advertising And Marketing Communications - Management -
Directing And Producing -
Kyiv National University Of Culture And ArtsTelevision And Film Directing
Frequently Asked Questions about Igor Petrov
What company does Igor Petrov work for?
Igor Petrov works for Cbc/radio-Canada
What is Igor Petrov's role at the current company?
Igor Petrov's current role is Video Producer.
What schools did Igor Petrov attend?
Igor Petrov attended Sheridan College, Sheridan College, Kyiv National University Of Culture And Arts.
What skills is Igor Petrov known for?
Igor Petrov has skills like Final Cut Pro, Final Cut Studio, Stabilization, Cinematography, Television Directing, Multi Camera Directing, Color Correction, Color Grading, Film Editing, Photography, Video Production, Video Editing.
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