Digital Marketing Expert and Project Manager with 13+ Years of ExperienceI help mid-sized businesses unlock their marketing potential by combining strategic insights with a hands-on approach to execution. With over 13 years of experience, I specialize in bridging operational efficiency and innovative strategies, ensuring measurable success in dynamic markets.Core Competencies:- Strategic and operational marketing consulting in B2B, B2C sectors- Planning, development, and execution of cross-media campaigns and projects- Team leadership and account management for cross-functional and distributed teams- Project management and coordination with a focus on process optimization and controlling- Resource allocation and efficient stakeholder management- Coordination of external service providers and initiation of strategic partnershipsMarketing Expertise:- Data-driven strategy development and implementation- Customer journey design and lead nurturing processes- Inbound and omnichannel campaign execution- Marketing automation with HubSpot- Performance marketing and KPI-driven optimizationProject Management Skills:- Stakeholder management and requirements analysis- Agile and waterfall project planning and execution- Process development and continuous improvement- Digital product design and cross-functional collaborationTechnological Skills:- Proficient in tools like Google Analytics, HubSpot, MS Dynamics, WordPress, Typo3 and Trello- Experienced with CRM platforms, research and monitoring tools, and digital design tools such as InVision and MoqupsI am passionate about helping businesses grow through innovative marketing strategies and efficient project execution. Whether leading cross-functional teams, driving digital transformation, or optimizing processes, I am committed to delivering impactful results.