J’ai fondé Les Carnets d’Igor (société IRS Com) en 2023 après avoir pris un choix décisif: me consacrer à ma passion pour la culture, l’histoire et le patrimoine dans sa diversité, tout en y intégrant les compétences professionnelles acquises au cours de mon parcours de plus de 20 ans en communication et relations presse (dans la mode, la création textile, l’événementiel, la culture).Les Carnets d’Igor s’articulent autour de 3 activités principales:1.UN MÉDIA OMNICANAL : Les Carnets d’Igor, c’est d’abord un ensemble de canaux médiatiques lancés en 2020 - un blog (lescarnetsdigor.fr), un podcast et un relais sur les réseaux sociaux (Instagram, Facebook, TikTok, YouTube). L’objectif ? Valoriser la richesse de notre patrimoine (culturel, historique, vivant/immatériel), en offrant une visibilité privilégiée aux lieux (sites, musées, monuments) et événements qui font partie et qui font vivre ce patrimoine, comme à ceux qui agissent, par leur savoir-faire ou leurs engagements, pour sa sauvegarde (artisans, artistes, ouvriers, fondations, associations…).2.CRÉATION DE CONTENU & CONSEIL: Accompagner la stratégie de contenus de partenaires (entreprises privées, collectivités, organisations & institutions, fédérations, artisans & créatifs…) qui œuvrent dans mes domaines d’expertise (patrimoine historique, culturel, vivant/immatériel, tourisme, mode, industries créatives, médias), via la production de formats éditoriaux adaptés : communiqués et dossiers de presse, articles de blogs ou de sites, supports institutionnels, storytelling ; podcast ; réseaux sociaux.3.COMMUNICATION & RELATIONS PRESSE (RP):Fort de 20 ans d’expérience en communication média, je propose mes conseils en stratégie RP pour une diversité de partenaires dans mes domaines d’expertises (cf. point 2). L’objectif ? Renforcer leur présence médiatique et leur notoriété pour mieux diffuser leurs messages, leur identité, leur offre et leurs services, auprès de leurs cibles (clients, visiteurs, partenaires).

Under the direction of the Communication Service, I am in charge of the Press and Public Relations department of the Première Vision Group, the French leader in organizing trade shows and events for the global fashion industry since 1973.Today, the Première Vision Group organizes 12 events per year in France and abroad (www.premierevision.com). As an influential player in the sector, it is committed to the important issues for the future of the creative fashion sector through various programmes, projects or events during or outside trade fair periods.My main mission? - Elaborating the PR/media/image strategy for the group and the events it organizes;- Building and monitoring the PR budget- Implementing this strategy (creation of tools), monitoring and analysing resultsAs the manager of the press service, I supervise 2 external agencies:- A general fashion/press agency ( 2e BUREAU)- One dedicated to corporate / economic media (MONET+ASSOCIES)I also relay Première Vision's press messages to its 11 international representative offices.My missions:- Develop and diversify the French and international media target audience- Manage press review, monitoring and quantitative/qualitative impact analysis- Relay messages developed with the Management and Communication Department: PR calendar; writing / content creation - 15 to 20 annual Press Releases, Press kits and emailings- Public Relations: Targeted press meetings (one-to-one, press conferences...) with Première Vision spokespeople.- Support strategic thinking on the challenges facing the sector: Smart Creation (responsible fashion); Wearable Lab platform (Fashion tech); partnership with the Fashion Festival in Hyères; IFM-Première Vision Chair; launch of the B to B Première Vision Marketplace- Supporting the Group's developments: external growth (trade show takeovers), crisis situations (trade show closures).

For more than 15 years, in Paris, BMCS has been both a commercial agent for French and foreign fashion brands, and a communication, press and public relations agency in the luxury, fashion and culture sector.Within the press department, for which I was responsible, the role of the team is to promote French or foreign brands and fashion designers, artists, institutions and events (fairs, exhibitions, etc.) in the French and international press.As press manager, my role is to supervise the team of press officers and manage the various clients, develop their strategies and means of communication, manage their budgets (portfolio of 8 clients on average, i.e. 150,000 to 200,000 euros per year), advise them on their media strategy, develop their promotion in the press and ensure the monitoring and reporting of the various actions carried out.The Agency also organizes various public relations operations to communicate on the brands, institutions, people or products we represent (event evening, fashion show...).Further details: - Portfolio of 6 to 8 clients:- French and international fashion brands and designers (including By Malene Birger, Citizens of Humanity jeans, OSKLEN, Valentine Gauthier...)- Places (Shops, Events area)- Events and special operations (Fashion shows, collection presentations, 1,618 Sustainable Luxury Fair at the Palais de Tokyo);- Advice on communication and press relations strategy;- Advice and creation of press material;- Daily relations with a broad and transversal media target audience;- Monitoring and analysis of press coverage;- Organization of media partnerships;- Creation and follow-up of newsletters;- Management and updating of the agency's website;- New Client solicitation.

Created by Jean-Claude Chiroutte more than 20 years ago, Groupe 22v was a press relations and communication agency specialized in the fashion and design sector (it has now stopped its activities).Thus, my job at Groupe 22V is, on a daily basis, to manage our clients' image in the press, to ensure good communication on their various products or their activities in the media.Moreover, my role is also event-oriented. Whether it is in the organisation of fashion shows during the Parisian Fashion Weeks or during more specific events (presentation of new collections, new products in stores or as part of an event evening...), I have to manage the smooth running before, during and after these projects, the aim being to communicate with our customers and their products in the press and the media.Among our clients, we count young designers who are just starting out, for whom everything is to be created, stylists and designers who are better known in the world of fashion and the specialized press, such as the Japanese Yoichi Nagasawa or the Lebanese Haute Couture designer Dany Atrache, or more established luxury brands, such as the English brand Alfred Dunhill (belonging to the Swiss luxury group Richemont), or mass retailers, such as La Halle! (formerly La Halle aux vêtements).Finally, we also worked over 6 months on the image of New Zealand creation in collaboration with the New Zealand Embassy.Initially very focused on fashion, Groupe 22v has tended to diversify and open up to other sectors, which has enabled me to broaden my knowledge of communication, the media, and press and public relations.