I'm a product design generalist with over 7 years of experience. I love working on advanced products that require me to dive deeper into customer journeys and problem spaces, connecting both user and business needs. I am often driven by natural curiosity, which helps me uncover less obvious customer pain points. I’m comfortable exploring uncharted territory and taking calculated risks to deliver greater value.Beyond moving pixels in Figma, you'll often find me engaging with customers, talking to research, marketing, and sales teams, investigating support tickets, and using various analytics tools to gain deeper insights into the customer's world.In my personal time, I'm a cat person who enjoys nerdy cooking and spending quality time with my wife and daughter.
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Product DesignerHuntflow GlobalRiga, Lv -
Senior Product Designer | Conversational Support, FundraisingHelpdesk Media Jun 2022 - Jun 2024Riga, LatviaA compact startup initiative to help victims of the war in Ukraine. It raised over €600,000 in private donations, provided information support to 35.000+ people on a chat hotline, built a monthly audience of over 1,000,000 people on social media channels.✦ As a founding designer, I established a user-centered process to deliver products aligned with user and business goals. This was a significant factor in launching a fully functional conversational support system in just 5 months. The… Show more A compact startup initiative to help victims of the war in Ukraine. It raised over €600,000 in private donations, provided information support to 35.000+ people on a chat hotline, built a monthly audience of over 1,000,000 people on social media channels.✦ As a founding designer, I established a user-centered process to deliver products aligned with user and business goals. This was a significant factor in launching a fully functional conversational support system in just 5 months. The system was used by 300+ support agents to assist over 35.000 people, achieving a stunning customer satisfaction index of 95%.✦ Identified key user and business issues with donation products and led the design and delivery of the new product solution. As a result, we were able to consolidate all donation methods, launch 23 campaigns that raised €500.000+, generate an additional €50.000+ in donor tips, and reduce payment processing costs.✦ Conducted user research to identify pain points in the knowledge base search & navigation and redesigned it to address them, resulting in a 21% increase in usage metrics, and overwhelmingly positive feedback from the volunteer community: “This is all we ever wanted”✦ Regularly aligned a cross-functional team of stakeholders, engineers, designers, and analysts on possible product solutions, development progress, and design roadmaps. By carefully prioritizing, aligning, and reducing ambiguity, I ensured maximum impact with our very limited resources. Show less -
Senior Product Designer | Recruittech | B2B, SaasHuntflow Global Mar 2021 - May 2022Moscow, Moscow City, RussiaRecruitTech SaaS. One of the leading applicant tracking systems in Russia. 2.000 paying customers, 115.000 users and €8.000.000 revenue in 2023.✦ Facilitated cross-discipline collaboration to ensure design decisions were informed by support, sales, marketing, and engineering data. This significantly reduced design iterations and allowed me and other designers to confidently align customer and business needs.✦ Regularly aligned the CEO, CTO, and product team on design strategy… Show more RecruitTech SaaS. One of the leading applicant tracking systems in Russia. 2.000 paying customers, 115.000 users and €8.000.000 revenue in 2023.✦ Facilitated cross-discipline collaboration to ensure design decisions were informed by support, sales, marketing, and engineering data. This significantly reduced design iterations and allowed me and other designers to confidently align customer and business needs.✦ Regularly aligned the CEO, CTO, and product team on design strategy, roadmaps, and timelines, increasing the transparency and predictability of the design process. This enabled setting realistic deadlines for complex features and improved long-term planning.✦ Led the design and delivery of a solution for editing the departmental directory, reducing support ticket volume and enabling reuse of designed interfaces for other directories.✦ Analyzed enterprise customer journeys to better understand their challenges, and delivered solutions for several enterprise-specific scenarios. This helped Huntflow secure new enterprise customers and reduce the number of enterprise support tickets.✦ Collaborated with a visual designer and illustrator to rebrand Huntflow and redesign its website. Our work was featured in design publications as a model of "clear and effective product presentation" Show less -
Product Designer | Legaltech | B2B, Saas, Content PlatformAction-Mcfr Mediagroup Oct 2018 - Mar 2022Moscow, Russian FederationLegaltech enterprise SaaS. 150K+ paying customers, 5000+ employees, €13,5M+ in yearly revenue in 2022.✦ Closely collaborated with over 20 stakeholders, including the CPO, CDO, and CTO, to redesign Aktyon's flagship legal content platform, which hosts over 25 paid products for XXXXX paying clients across multiple audiences. As a result, Aktyon significantly reduced the cost of maintaining existing and developing new content products.✦ Implemented and maintained a content design… Show more Legaltech enterprise SaaS. 150K+ paying customers, 5000+ employees, €13,5M+ in yearly revenue in 2022.✦ Closely collaborated with over 20 stakeholders, including the CPO, CDO, and CTO, to redesign Aktyon's flagship legal content platform, which hosts over 25 paid products for XXXXX paying clients across multiple audiences. As a result, Aktyon significantly reduced the cost of maintaining existing and developing new content products.✦ Implemented and maintained a content design system that allowed each of the 25 products on the platform to have unique branding and illustrations while sharing the same code base.✦ Studied analytics data and heatmaps to understand user journeys, prioritize features and mitigate risks associated with complete redesign of the platform with a large existing audience.✦ Worked through legacy technologies to design a modern CMS that facilitates editorial collaboration and introduces new interactive content types. Today, this system is used by over 300 Aktyon employees. Show less -
Digital DesignerSelf-Employed Dec 2009 - Sep 2018Moscow, Moscow City, RussiaFor almost 9 years, I worked as a freelance designer specializing in launching new products, apps, and websites from scratch. I worked both within organizations and independently. Here are top five of my achievements during this time:✦ Designed Afisha Restaurants mobile app from scratch.It's like Yelp but for Russian market🏆 Apple’s best of Russian AppStore, 2015🏆 ★★★★½ rating in AppStore✦ Redesigned Cosmopolitan Russia website1,000,000+ visitors/mo in… Show more For almost 9 years, I worked as a freelance designer specializing in launching new products, apps, and websites from scratch. I worked both within organizations and independently. Here are top five of my achievements during this time:✦ Designed Afisha Restaurants mobile app from scratch.It's like Yelp but for Russian market🏆 Apple’s best of Russian AppStore, 2015🏆 ★★★★½ rating in AppStore✦ Redesigned Cosmopolitan Russia website1,000,000+ visitors/mo in 2016✦ Designed a content management system for Lenta.ru5th most popular European news website according to comScore in 2015✦ Redesigned Mediazona website800,000+ visitors/mo in 2017✦ Designed mobile experience for Afisha news website400,000 visitors/mo in 2014 Show less
Frequently Asked Questions about Igor Safonov
What company does Igor Safonov work for?
Igor Safonov works for Huntflow Global
What is Igor Safonov's role at the current company?
Igor Safonov's current role is Product Designer.
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Igor Safonov
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