Consulting, conception, development of products and services for communication, marketing and public relations, with the aim of increasing brand awareness and sales.The service offered is always adequate and conceived on the basis of the objectives of value for the professional studio, the small-medium enterprise and the large production realities.

• Online / Offline Marketing for the B2B and B2C learning sectors, aimed at increasing visibility in the reference markets and acquiring leads. Among the tools used for content marketing and SEO activities: website, blog (Italy/Switzerland), newsletter / DEM, landing page, social network, Google My Business and product family, ad portals and specialized online platforms.• Study of communication and PR strategies for the brand value, the online identity and partnerships, the collection of reviews, the proposal of courses and services, also through printed and advertising promotional tools.• Commercial recall activities on acquired leads. Synchronization of digital agenda with data entry, study and design of the database aimed at satisfying the identified marketing strategies.• Analysis of results and monitoring of marketing performances with dedicated tools, for renewal of strategies.• Technical administration of Worpress platforms and related services (domains, hosting, e-mail).

The course main focus is on digital marketing and communication strategy: theory, techniques, budgets, applications. Practical exercises complete the knowledges and the operational skills of each student.

• Integrated communication processes (offline such as online, for company in itself and distributors): standardization of marketing office through informatics tools. Communication campaigns development.• Technical sales consultant and product developer into architecture and interior design offices. Meetings to the staff of main architectural and design firms in Milan area, Italy and abroad. Direct marketing promotions and below the line for international architecture firms.• Qualified leads generation: project stakeholders research for national and abroad sales force actions.• Database: project and construction, periodic maintenance, query development and users multiaccess.• Web and social media marketing: responsible for design and development of corporate websites, microsites, landing pages, e-mail marketing (DEM and newsletter). Keyword advertising, domains management and SEO of corporate websites. Content maintenance of architecture&design web portals.• Media planning/buying for international architecture&design media.• Digital press office: editorial services with photographic reportages, project referencies, article marketing, content marketing, web writing, press releases and press folders. • PR campaings: online brand reputation improvement and meetings with editorial departments of architecture&design main media. Events manager for international trade fairs.• Graphic design of promotional supports. Pre-press operations in external offices. Digitalization of print publications: multimedia flip books creation.• Digital photography: pictures selection and buying from photographer and archives. Executive layouts and single shots of products/applications (directly or through industrial photography offices). Advanced photo editing and digital postproduction.• Video editing for events movies and multimedia presentations. Slide-shows creation.

Storyboard, spot pubblicitari e videoclip.Clienti: Comune di Como (campagna ambientale), TinniTool, Banca Intesa, SPT Linea.

Sviluppo web e content editing.

Reference di consultazione e gestione biblioteconomica degli archivi. Collaborazione a progetti di informatizzazione dei fondi storici e librari. Organizzazione di eventi culturali, PR e creazione di materiali promozionali come graphic designer.

DTP di cataloghi tecnici offline.Cliente: Salmoiraghi.

Creazione campagne di web marketing. Sviluppo di marchi prodotto, stickers e gadget promozionali.Clienti: König, Eurocel, Franzoni Filati, Lat Bri, Mauri, Mectex, Spontex.