Digital Analytics Expert
CurrentImpleco operates both B2C and B2B businesses. As the sole Digital Analytics specialist, I am responsible for the operation of digital analytics systems.B2C consists, in terms of data measurement and visualization, of the following logical substructures: - Real estate platform (search engine) - Real estate services - Editorial section of the website.B2B provides SaaS solutions for clients, whose marketing tasks are carried out both internally and, in some cases, by third parties. The preparation of the technical aspects of marketing campaigns falls within my area of responsibility and involves coordinating actions with third parties.During my tenure, I participated in the following processes:- Migrated the B2C segment from an agency to in-house, resulting in adapted analytics and technical marketing. - Integration of the new B2C business, the real estate platform (search engine), into the website analytics. - Migrated a portion of B2B clients from Google Analytics to eTracker, including conceptual development for eTracker (I completed the course and received both existing certifications.).Additionally, my responsibilities include routine work in digital analytics tools such as Google Analytics 3 and 4, Google Tag Manager, eTracker, Looker Studio, Google Apps Script, and JavaScript.
