Igor Zajda work email
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Igor Zajda personal email
Cześć! Jestem strategiem marketingowym i konsultantem, co-founderem Grupy Przestrzeń.Projektuję Biznes, Marki, Idee.Przez 10 lat zdobywałem doświadczenie marketingowe po stronie biznesu (Grupa Żywiec, Kompania Piwowarska) obecnie od wielu lat wykorzystuję moją wiedzę w pracy agencyjnej, współtworząc Przestrzeń - agencję strategiczno-kreatywną zorientowaną na wyniki biznesowe i efektywność. Specjalizuję się w kompleksowych procesach strategicznych, audytach marek i repozycjonowaniach.Jestem również odpowiedzialny za rozwój holistycznej oferty całej grupy Przestrzeń, jako konsultant doradzam w spółkach powiązanych: studiu brandingowym Wyraz, agencji mediowej Rozgłos oraz agencji contentowej Polot.5x effie20+ KTR40+ innych nagród i wyróżnień
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Doradca ZarząduPolot.AgencyWarsaw, Pl
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Co Founder / Marketing StrategistPrzestrzeń Jun 2018 - PresentWarszawa, Woj. Mazowieckie, Polska -
Doradca ZarząduPolot.Agency Nov 2022 - Present
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Doradca ZarząduRozgłos Jan 2022 - Present -
Doradca ZarząduWyraz Nov 2019 - Present -
Group Brand Manager (Eb & Specjal)Grupa Żywiec S.A. Oct 2017 - Jul 2018 -
Brand Manager (Eb)Grupa Żywiec S.A. Jan 2017 - Oct 2017Warszawa, Woj. Mazowieckie, Polska
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Brand Manager (Specjal)Grupa Żywiec S.A. Jan 2016 - Dec 2016Warszawa, Woj. Mazowieckie, Polska...
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Junior Brand Manager (Tyskie)Kompania Piwowarska Jul 2015 - Dec 2015Warszawa, Woj. Mazowieckie, PolskaPreparation and realization of a major marketing campaign for Tyskie Gronie in 4Q 2015 (ATL, BTL, Design). Creative idea and campaign concept development and execution. Co-creation of marketing plans per client and trade programs. Tyskie long-term digital strategy development. Media monitoring, competitors, trends and consumer behavior analyses. Responsible for development and implementation of innovative projects for the brand. Annual marketing planning process preparation and supervision – for the brand. -
Junior Brand Manager (Wojak & Dębowe Mocne)Kompania Piwowarska Feb 2014 - Jun 2015Warszawa, Woj. Mazowieckie, PolskaMarket and competitors analyses, market and consumer researches, short-term and annual planning for the brand, implementation of marketing plans, price and packaging formats management, ATL and BTL projects management, sales and brand health analyses. Repositioning of Dębowe Mocne, new brand strategy, positioning and creative platform development and implementation (broad ATL campaign in Q3 and Q4 2014 – “Dębowe. Majstersztyk.”) Repositioning of Wojak brand, co-development of a new brand positioning, creative platform and ATL communication. Implementation of the marketing plan, with a major focus on Wojak Boxing Night sponsorship and annual online marketing plans.
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Junior Brand Manager (Żubr)Kompania Piwowarska Oct 2012 - Feb 2014Warszawa, Woj. Mazowieckie, PolskaPreparation and implementation of key brand activities in 2013-2014 (incl. such marketing campaigns as „Wywarzony z natury”, „Żubr idzie za Żubrem” and „Żubr podchodzi do grilla”). Market analyses, project goals setting, agency selection and briefings. Responsibility for the annual marketing budget. BTL and ATL communication, incl. trade programs, consumer promotions, POSM, „Lato z Radiem” events, online activities, OOH, press, radio and TV campaigns. Important role in annual planning process for the brand, brand positioning and creative platform development. Acting as Brand Manager of Wojak and Żubr. Negotiations process leader with regard to a sponsorship of Jagielonia Białystok.
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Brand Specjalist (Żubr)Kompania Piwowarska Feb 2011 - Sep 2012Warszawa, Woj. Mazowieckie, PolskaDevelopment and implementation of marketing plans, eg.: „Wiosną Żubr podchodzi bardziej” (door to door sampling), home market strategy & annual regional plans development and implementation. Sponsorship platform development and implementation of marketing activities related to the Jagielonia Białystok sponsorship. Responsibility for the digital activities of the brand (both paid and owned media) resulting in top ranks in social media marketing communication quality reports, eg.: Sotrender)
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Trainee In Marketing Communication DepartmentKompania Piwowarska Jul 2010 - Feb 2011Poznań, Woj. Wielkopolskie, PolskaResponsibility for marketing processes standardization across brand teams (such as tenders, TV production, marketing campaign development). Marketing processes mapping, implementation of a system for marketing processes supervision. Development of an online “Guidebook on KP marketing processes” gathering marketing know-how for the marketing department. Development of a “Planning Tool” (based on Visual Basic) allowing a quick timeline planning for marketing projects based on marketing processes mapped.
Igor Zajda Skills
Igor Zajda Education Details
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Zarządzanie Przedsiębiorstwem
Frequently Asked Questions about Igor Zajda
What company does Igor Zajda work for?
Igor Zajda works for Polot.agency
What is Igor Zajda's role at the current company?
Igor Zajda's current role is Doradca zarządu.
What is Igor Zajda's email address?
Igor Zajda's email address is ig****@****wiec.pl
What schools did Igor Zajda attend?
Igor Zajda attended Uniwersytet Ekonomiczny We Wrocławiu.
What skills is Igor Zajda known for?
Igor Zajda has skills like Marketing, Fmcg, Brand Management, Marketing Communications, Brand Development, Marketing Management, Marketing Strategy, Digital Marketing, Customer Insight, Competitive Analysis, Zarządzanie Projektami, Market Analysis.
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