Design Director - Apparel, Accessories, And Footwear - Outdoor, Lifestyle, And Action Sports
Current- Leading the design and design direction of seasonal athletic brands product collections and collaborations with outdoor, lifestyle and action sports athletes and brand ambassadors. Key contributions include :- Partnering design with sports culture and marketing teams to analyze brand and athlete personality differentiators and translating those into new and innovative visual and functional product elements.- Managing the complete design process from research, strategy, merchandising, design, specs, color&trim, product branding to collaborating with development and commercialization teams.- Initiating advanced concepts using both 2D & 3D visualizations and merchandising those into conceptual capsule collection presentations.- Closely collaborating with professional athletes, brand ambassadors, and industry experts to participate in early design reviews, test and evaluate prototypes.- Partnering with sustainable fabric & trim suppliers to utilize post-consumer and post industrial recycled materials as a new source of raw materials for products, labels and packaging.- Following each design from concept to realization to ensure all products align with the brand experience, values, positioning, desirability and sustainability when delivered to the customer.- Coaching teams on strategies to unlock creativity in the product process and improving visual presentation skills.