Graduated in Social Communication (Advertising) and currently pursuing a postgraduate degree in Digital Management and Transformation at USP, I am a professional with 12 years of experience in Marketing. My expertise spans Branding, Digital Communication, Growth, Paid Media, SEO, CRM, Traffic Management, and Performance.With a solid background in the field, I possess deep knowledge of digital marketing, having worked with brands such as Budweiser, Corona, Beats, Honda, Pilão, MSC Cruises, BTG Pactual, FIAT, Banco Pan, and L'Or, contributing to their growth in Awareness, Direct Sales, and Customer Loyalty.My core competencies include logical reasoning, analytical skills, excellent communication, problem-solving abilities, strategy development, and strong teamwork. Additionally, I have advanced skills in Office Suite, Data Visualization, and Media Platforms.Among my achievements are leading the digital transformation of the Corona brand, setting KPIs, processes, and collaborating closely with media, insights, and creative teams. I managed significant budgets, addressed the entire communication channel portfolio, and doubled audience recognition according to Kantar data. I also led the nationalization of the JDE group's Digital Media Hub for Brazil, aligning it with global brand standards. At ESV Digital agency, I headed a Performance Media team for 25 clients, achieving over 270% profitability increase in new business and fees within one year. I actively participated in successful campaign creations for major events like the FIFA World Cup (Budweiser) and WSL (Corona), achieving Top of Voice among sponsors.My mission is to assist companies and agencies in digitalizing their communication and marketing strategies, leveraging theoretical and practical expertise in brand building, insights, analytics, growth, social media marketing, and all aspects of Digital Marketing.