Digital Pr Associate
CurrentAs a Digital PR Specialist, I manage multiple client campaigns at once, driving media placements and brand visibility through strategic outreach and relationship-building with top-tier journalists. By leveraging AI tools such as ChatGPT and LedeTime, I efficiently scale list-building, develop pitch strategies, and maintain clear client communication. I stay up-to-date on trending, breaking, and cyclical news to craft timely, newsworthy hooks that resonate with target audiences.Through proactive networking on platforms like X (formerly Twitter) and LinkedIn, I foster strong relationships with journalists at high-authority publications, boosting link volume and unique linking domains for each client. Working closely with a Digital PR Executive, I independently lead each campaign from strategy to final reporting, adapting my approach as needed to ensure media placements within 15 days post-assignment. My goal is to consistently exceed KPIs, securing at least 6+ placements monthly per client and delivering impactful results that enhance brand trust and authority.