- Assisted Key Accounts with the implementation of the E-wholesale Policy & Segmentation Criteria to increase EssilorLuxottica brands' relevance in online businesses - Pure Players and Brick&Mortars.- Responsible for guiding the application of new tools to develop the consumer experience on e-commerce platforms.- Led Virtual Try-On presentations to clients and acted as a liaison between the corporate office and the subsidiary to facilitate the integration process. It resulted in the first implementation of EssilorLuxottica VTO in Brazil.- Participated in the end-to-end negotiation process with Amazon and prepared the business plan for their integration as an e-wholesale customer - 1P operation. - Collaborated in the process of integration and implementation of Ray-Ban and Oakley online stores in Key Account customers such as Amazon. - Created a strategic business plan for each customer aligned with their needs and brands' strategy. Monitored sales performance and product positioning.- Assisted ECP Pure Players customers in building a customer journey online process for sales of prescription eyewear.- Analysis and construction of the ideal assortment of products considering the different business models of each client.- Conducted investigations in order to inhibit sales of counterfeit products on various e-commerce platforms.- Member of the Digital Transformation team. Conducted meetings with international subsidiaries and corporate teams to exchange best practices.- Guided annual negotiation of contract/commercial agreement with Key Accounts by determining: prices, discounts, payment terms, marketing funds and yearly goals for increasing our brands' market share.

- Implemented the Ray-Ban Prescription project - ROX/RBA - in Brazil wholesale market by seeking new opportunities and building strong partnerships.- Conducted commercial/technical presentations nationwide as keynote speaker, and provided general support to the ECPs' needs. - Support in updating the logistic process, quality control, customer service and after-sales.- Guided annual negotiation of contract/commercial agreement with Key Accounts by determining: prices, discounts, payment terms, marketing funds and yearly goals for increasing the ROX/RBA market share.- Monitored product and market performance. - Interfaced with international subsidiaries and corporate team to exchange best practices.

- Built an on-field B2B sales strategy for +20 brands to attend 430 POS in the designed area.- Monitored products and market performance. - Implemented product launch strategy for the region as an interface with the team leader, trade marketing team, and project manager.- Supported customers in developing a mix of brands at their POS.- Increased sales by 5% in 2018 while attending my customer portfolio.

•Designed and implemented office procedure manuals.•Supervised a team of 28 employees including 4 store managers, 3 assistant manager, 15 sales consultants, 3 office assistants, 2 opticians and 1 clinic attendant. •Maintained presentable and attractive sales floor by ensuring employees' knowledge of current company policies, sales and marketing programs, and merchandising initiatives through regular team meetings.•Maximized team success with targeted hiring, effective training and ongoing mentoring. •Successfully expanded into new markets by launching new product lines and improving customer acquisition strategies.•Supported store managers through effective handling of routine operations such as opening and closing procedures.•Improved sales associates presentations by coaching on proper sales strategies and refining techniques.•Worked with business partners such as Luxottica, Marchon, Hoya, and Essilor. We installed a monthly training program to develop associate’s knowledge and keep them updated on sales techniques, prescription lens technology, and eyewear brand awareness. •Designed and maintained monthly company growth reports as well as set and tracked monthly sales goals.•Developed and coordinated special onsite and offsite events and incentive programs to promote highlighted products and the company.•Narrowed relationship with ophthalmologists and regularly visited them in order to present the latest product technologies.•Collaborated to increase sales in 17 POS by 30% in 2017, with exceptional team leadership and proper strategies. That year, the net sales revenue reached US$ 5MM.

•Kept retail operations within budget limitations, carefully planning store activities, tracking expenses and streamlining processes. Managed all aspects of the business such as visual, sales generation, loss prevention and human resources.•Coached and developed a winning team of Sales Associates that provided a unique and memorable shopping experience to every customer. Assisted my team to accomplish sales goals through effective supervision and training strategies.•Coordinated smooth and successful service delivery and sales activities for an average of 15 customers per day.•Provided an outstanding customer experience while maintaining in-store final inspection to ensure that prescription glasses met high optical standards and client requests.•Promoted an in-store high luxury event for the launching of new collection of Cartier Eyewear to key customers. The result was a milestone in sales. •Maintained the Visioffice measurements policy for all prescription glasses orders. This led to an increase in sales of digital lenses by 45% in 2014 and 30% in the following year. •Demonstrated superior product knowledge by taking the initiative to describe the features and benefits of high standard lenses and frames using appropriate tools.•Promoted the latest lens technology to ophthalmologists by scheduling regular visits.

•Directed all communications and daily activities with the retail accounts from top management to store level, focusing on executing creative solutions and balancing customer needs with corporate strategy.•Handled sales by supporting daily activities with key accounts, focusing on driving business growth in +90 optical stores in the region.•Implemented the ImpressionIST measuring system that allowed opticians to obtain accurate measurement results on digital lenses.•Led the ImpressionIST presentations during the Brazilian Congress of Ophthalmology to 180+ Ophthalmologists.•Provided outstanding customer service by demonstrating Rodenstock prescription lens portfolio to Opticians and Sales Associates. •Promoted Rodenstock prescriptions lenses through successful technical presentations to Ophthalmologists. Introduced them to Digital Surfacing Technology and its benefits for eyesight. As a result, it generated high demand for prescriptions. •Assisted ECPs with sales and technical skills management.•Collaborated with in-store technical support to end-customers •Increased sales demand in two strategic markets by pushing up the number of POS from 10 to 60 in 2010.•Developed and coordinated onsite and offsite events to promote the benefits of Rodenstock lens technology and eye care.

•Trained, developed and mentored associates in order to maximize sales performance and promote new hire success.•Managed the customer service program to ensure customer satisfaction and retention of existing business.•Implemented a system to order and track customer's eyewear prescription for a speedy turnaround time.•Monitored and responded to customer feedback through CRM (Demand force)•Provided an outstanding customer experience while implementing in-store final inspection to ensure that the eyewear prescription met high optical standards and client requests.•Assisted clients with selecting the ideal frames to meet their preferences, and fit various facial structures and work with specified prescriptions.•Worked with luxury partner brands such as Mont Blanc, Silhouette, and Tom Ford in order to promote the launching of new collections to key customers.•Led the team to the store's best result in Ray-Ban sales during summer season.•Worked well with lab partners such as Essilor, Hoya, and Rodenstock and organized training sessions in order to maximize sales performance.•Implemented the Visioffice measurements policy for all eyeglass prescription order. Completed detailed measurements of client faces to document details such as optical segment height, pupillary distance, vertex distance, Eye Rotation Center (ERC), Pantoscopic Tilt, wrap angle, dominant eye and reading distance. •Trained sales team to start the culture of selling digital lenses, demonstrating its benefits and advantages to wearers.

•Led a team of seven professionals, meeting customer needs, planning, and coordinating sales. Performed as a team leader, focused in problem solving, critical thinking, advance sale tactics, and organization skills.•Assisted clients sorting frames and lenses, measurements and optical prescription.•Maintain records of customer prescriptions, work orders, and payments.•Administrative operations performed, including hiring, feedback, training and management team meetings.•Coordinated with sales reps to provide updated frame styles while staying within budget.•Worked well with great partners such as Essilor, Hoya and Zeiss, and promoted staff meetings monthly, organizing training sessions in order to maximize sales performance.•Marketed and promoted in-store events and launching of new collections in order to attract new customers.•Installed in-store final inspection to ensure that the eyewear prescription met optical standards and client satisfaction. •As a result, in 2007 increased sales by 30%.

•Supervised a team of eight lab technicians in an Optical Laboratory while maintaining a clean and safe work environment, performance evaluation, disciplinary action, orientation and training all associates in basic optical principles.•Created and implemented process, efficiency and quality improvements – 24hrs turnaround time, reduced cutting breakages, lab errors and wasting supplies. In 2006, the laboratory’s operating costs reduced 27%. •Responsible for final quality inspections on multiple lens category, assembled eyewear and frame repair to ensure compliance with lab specifications and standards.•Inventory management – Monitoring lens stock levels, budgeting lab supplies & machine parts and ordering as needed.•Supported Store Managers in the development, implementation and evaluation of services, programs, and performance standards.

•Provided an outstanding customer experience while taking measurements, adjusting and fitting eyewear correctly, and ensuring finished eyewear met optical standards and customer requests.•Assisted sales associates with difficulties in complex areas of product needs & prescriptions by coaching them consistently on their performances.•Reported to the Store Manager, working together to anticipate staff needs. Maintained exemplary personal sales results vs goals. •Demonstrated superior product knowledge by taking the initiative to describe the features and benefits of lenses and frames using appropriate tools. Assisted with dispensing eyeglasses and fitting contact lenses.

•Assisted clients selecting the best options of frames and lenses in order to meet their eye care needs.•Ensured the frames were coordinated with facial and eye measurements and optical prescriptions.•Arranged and maintained displays of optical merchandise and kept the frames always presentable to the customers. •Awarded for achieving sales goals multiple times while complying with company policies and procedures.