Igor Glebov Email & Phone Number

Moscow, Ru

Москва, Москва, Россия

Москва, Москва, Россия

Россия

«Group 365» is a rapid growing group of companies that has been operating in the e-commerce market for more than 5 years and is developing the following own projects:- Online store of natural cosmetics www.beauty365.ru- Private Label of body care products Beauty365- Online store of decorative cosmetics www.beautica.ru- Online store of children's educational toys www.uezhik.ru- Delivery service of food for vegetarians, vegans and raw foodists… Show more «Group 365» is a rapid growing group of companies that has been operating in the e-commerce market for more than 5 years and is developing the following own projects:- Online store of natural cosmetics www.beauty365.ru- Private Label of body care products Beauty365- Online store of decorative cosmetics www.beautica.ru- Online store of children's educational toys www.uezhik.ru- Delivery service of food for vegetarians, vegans and raw foodists www.rocknraw.ruResponsibilities: - Building of Marketing department from scratch: structure, processes, KPI. Recruitment of staff and negotiations with external contractors.- Development and implementation of a comprehensive marketing strategy that combines all the projects of the group and opens up opportunities for expanding SOM in the Russian Federation and developing new areas of business.- Development of corporate identity and integrated guidelines for each of the projects.- Building effective sales funnels for each of the projects. Show less

Moscow, Russia

Motoriсa is a Russian company developing prosthetic arms - tractional and myoelectric ones. By means of our prosthetic limbs people regain the possibility to perform routine actions which were lost: take and hold objects of different size and shape. Key feature outside the construction are our idea of prosthetic device like modern gadget not a sterile medical device.Responsibilities: - Development and implementation of the marketing strategy for expanding SOM in Russia-… Show more Motoriсa is a Russian company developing prosthetic arms - tractional and myoelectric ones. By means of our prosthetic limbs people regain the possibility to perform routine actions which were lost: take and hold objects of different size and shape. Key feature outside the construction are our idea of prosthetic device like modern gadget not a sterile medical device.Responsibilities: - Development and implementation of the marketing strategy for expanding SOM in Russia- Development of the strategy of launch in European and Asian markets (India, China) Show less

Moscow, Russia

Independent full cycle advertising agency. Provides a full range of marketing services and develops its own projects and products, as well as supporting scientific and engineering initiatives.43rd place in the list of largest Russian BTL-agencies according to the version of AdIndex, 2016.Key clients: IKEA, PepsiCo, Henkel, Ferrero, Bonduelle.Agency staff: 100 peopleResponsibilities:• Coordination of work of the team among various departments (creative, customer service… Show more Independent full cycle advertising agency. Provides a full range of marketing services and develops its own projects and products, as well as supporting scientific and engineering initiatives.43rd place in the list of largest Russian BTL-agencies according to the version of AdIndex, 2016.Key clients: IKEA, PepsiCo, Henkel, Ferrero, Bonduelle.Agency staff: 100 peopleResponsibilities:• Coordination of work of the team among various departments (creative, customer service, project implementation). Total number of employees in the subordination is 27 people• Reorganization of the structure and implementation of new motivation system for the team, development of KPI• P&L responsibility• Identifying market opportunities, development and implementation of a new business strategy and repositioning of the company• Defining marketing strategies according to clients’ needs and control execution of projects• Organization of Top-level conferences (100-1000 participants) for clients at all stages: creative concept development, venue selection, agenda, speakers (incl. speech preparation with personal coach), sponsorship, production and logistics.Achievements2017:• Active sales: attraction of bigger scale and high-quality projects by raising the level of expertise of the group in 2016 (federal campaigns, major events with a budget of 25 million rubles)• Reduced client-dependence: implementation of the first stages of new strategy, which allowed to create and bring to market the agency’s own products and expand the list of company’s servicesResults: Sales growth compared to 2016 was 97%, net profit growth of 65%, while expences increased by 26%.2016: • Reorganisation of the structure and implementation of a new motivation system for the team• Increase in the overall expertise of the team by updating staff• Contracts with new large clients: IKEAResults: gross profit increased by 116%, net profit of the group by 81%, while sales decreased by 16% compared to 2015. Show less

Москва, Россия

The main specialization of the agency is the development and implementation of integrated and 360-degree marketing campaigns to improve existing brands on the Russian market and launch new ones using advanced technological solutions.Key clients: JTI, Google, Pernod Ricard, LVMH, MARS, PepsiCo, Coca-Cola, Efes, Brown-Forman, Gorky Park, SberbankAgency staff: 35 peopleResponsibilities:• P&L responsibility. Control of financial performance of the company, solving financial and… Show more The main specialization of the agency is the development and implementation of integrated and 360-degree marketing campaigns to improve existing brands on the Russian market and launch new ones using advanced technological solutions.Key clients: JTI, Google, Pernod Ricard, LVMH, MARS, PepsiCo, Coca-Cola, Efes, Brown-Forman, Gorky Park, SberbankAgency staff: 35 peopleResponsibilities:• P&L responsibility. Control of financial performance of the company, solving financial and administrative issues• Negotiation of new business streams to increase revenue• Addressing emerging issues, both at internal and external levels• Control of sales, production, productivity and quality of service delivered to clients, assessment of staff efficiency• Planning of agency resources for effective work on several large projects at the same time (creative, customer service, project implementation team)• Maintain existing clients (large international companies) and negotiate with new ones• Analyzing world’s best practices related to clients’ needs• Development of concepts and commercial proposals• Organization of sponsored Federal events and festivals (5-10 cities, 20 000+ participants per city) all stages: creative concept development, venue selection, agenda and musical line-up, sponsorship opportunities, production and logisticsAchievements:• Proven competency in business management, which allowed the company owners to move away from operational management in favor of developing new start-ups• Contracts with new large clients: Coca-Cola, Efes• Assignment to the agency of the status of an international service provider for the development of product packaging design for the company JTI (Top-3 worldwide)Results: Compared to 2014, sales increased by 38%, project profitability increased by 9%, the agency's net profit increased by 50%. Show less

Achievements:• Development of a large network of unique services suppliers (software, engineering and robotic solutions)• The addition of technological projects into the company’s portfolio • Business growth by gaining and attracting new clients: PepsiCo, Brown-Forman, LVMH

Achievements:Contributed to an increase to the annual financial turnover of the agency for the entrusted client (JTI) by 140% with an increase in net profit by 187% with the same number of employees of the team compared with 2009

Responsibilities: • Staff management, recruitment, business plan development and reporting to the General Director• Research, analysis and development of promising areas for new business streams of the company, introduction of new products and services in order to maximize profits• Leading the conception, implementation and supervision of special projects and PR campaigns• Conducting negotiations on behalf of the company, supporting key projects• Participation, speaking at… Show more Responsibilities: • Staff management, recruitment, business plan development and reporting to the General Director• Research, analysis and development of promising areas for new business streams of the company, introduction of new products and services in order to maximize profits• Leading the conception, implementation and supervision of special projects and PR campaigns• Conducting negotiations on behalf of the company, supporting key projects• Participation, speaking at conferences on behalf of the company• Negotiation with clients and conclusion of contractsAchievements:• Expanded the range of services that the company provides• Increased the client base of the agency Show less

Responsibilities:• Coordinating and monitoring all key brand activities and performance (pricing, brand health indicators, promo programs, distribution, etc.) • Analyzing market data and rival brands• Participating in "Tinkoff" and "T" brands’ consumer and trade promotional programs planning, implementation, coordination and control, including POSM development, TVC adaptation• Interaction with external contractors for the implementation of projects at all stages of the… Show more Responsibilities:• Coordinating and monitoring all key brand activities and performance (pricing, brand health indicators, promo programs, distribution, etc.) • Analyzing market data and rival brands• Participating in "Tinkoff" and "T" brands’ consumer and trade promotional programs planning, implementation, coordination and control, including POSM development, TVC adaptation• Interaction with external contractors for the implementation of projects at all stages of the project• Implementation, monitoring and evaluation of activities related to advertising, media planning, brand promotion and public relations• Direct reporting to Group Brand ManagerAchievements:• Launch and conduct of a successful national promo campaign Show less

Responsibilities:• Involvement in project teams for the implementation of large-scale federal projects for such world famous brands as Coca-cola, Mars• Participation in the development of creative concepts of BTL-events• Negotiating with contractors and representatives of city administrations on behalf of the company, tracking agreements• Effective solution of disputes in the interests of the company• Coordination of a project group and full responsibility for managing… Show more Responsibilities:• Involvement in project teams for the implementation of large-scale federal projects for such world famous brands as Coca-cola, Mars• Participation in the development of creative concepts of BTL-events• Negotiating with contractors and representatives of city administrations on behalf of the company, tracking agreements• Effective solution of disputes in the interests of the company• Coordination of a project group and full responsibility for managing projects in fieldAchievements:• Conducting successful negotiations with city administrations on the launch of several large federal projects, incl. Snickers Urbania Show less

Responsibilities:• Coordination of a project group• Control under holding the election campaign • Interactions with social organizations / government authorities and mass-media• Events’ management on the territory of Russian FederationAchievements:Improvement of public perception and loyalty to the candidate.

Executive Mba (Distinction), Executive Master Of Business Administration

(AMBA accreditation, ranked 19th in the UK by the QS full time MBA rankings and 43 out of 200 in Europe, Business School No. 1 in Russia.

Мастер Делового Администрирования, Emba. Мастер Делового Администрирования Для Высшего Руководящего Звена, С Отличием

Professinal Praparation Degree, Marketing, Commercial Management

Higher, Automated Systems Of Processing Of Information And Management