Igor Klochkov Email & Phone Number

Almaty, Kazakhstan

Almaty, Kazakhstan

1. Developed a comprehensive communication strategy for the brand's digital presence, utilizing analytics tools and marketing research to identify opportunities for improvement. Resulted in a significant achievement by realizing a targeted strategy that increased Gross Gaming Revenue (GGR) year-over-year (YoY) by more than 35% in the first half of 20232. Successfully streamlined the process of launching marketing activations increase the communication frequency from 3 times a month to twice a week. This was achieved through the implementation of efficient workflows and coordination with various marketing departments.3. Implemented analytics infrastructure to measure the brand’s digital voice and optimize the media budget based on web and REG/FTD analytics. This approach allowed for more precise allocation of resources and enhanced campaign effectiveness.4. Effectively planned and managed a substantial monthly budget of approximately $1 million / month, utilizing budgeting templates to ensure efficient allocation of resources.5. Prepared internal reports and presented media efficiency data to the management, using reporting and data visualization tools to convey key insights and facilitate informed decision-making.6. Maintained close coordination with various stakeholders, including web development, app development, support, and financial risk management teams. This was done through regular meetings and communication platforms to ensure alignment with overall company objectives.

Moscow City, Russia

1. Improved client assessment and relationships within the group SEB from 2.5/6 to 4.5/6 over 1.5 years. This was accomplished by effective client management and communication, utilizing tools for client assessment and feedback analysis.2. Successfully managed and developed teams for major clients, such as SunInbev and the group SEB, resulting in enhanced project management. This included the hiring and onboarding of employees and the handling of annual digital budgets, which were $4.3 million and $5 million, respectively.3. Achieved significant growth in key product sales for group SEB by implementing the right media strategy. Notably, products like Tefal X-Force saw a year-over-year increase of 249% in quantity compared to the category, and Tefal Optigrill achieved a 24% year-over-year quantity increase. This success was attributed to the development and execution of effective digital strategies.4. Secured a major victory in the FERRERO global pitch, with an annual digital budget of $15 million. This accomplishment was realized through the ability to offer best 360 strategy for Kinder Surprise product.Clients: SunInbev (FMCG), Apple, KFC, General Motors, Group SEB (Home appliance), ORIMI (FMCG, annual budget 700k$), Evyap (FMCG, annual budget 1M$)

Moscow City, Russia

Key responsibilities:- Presentation of media strategy/products in front of the client- Supervising the compliance of ongoing work with the approved brief- Performing reviews of reports performed by Research or Junior Media Planners- Working with subordinates- Control over fulfillment of the approved planning strategy on the tactical and strategic level- Control of advertising campaigns: analysis of the effectiveness of the advertising campaign- Discussion with the client on changes to plans, budgets- Booking and launching campaigns, collection of screenshots, control achievement of target KPI's- Preparing monthly reports on the results of the campaigns, newsletters, competitor analysisClients: General Motors, L’Oreal, KFC, Societe Generale (Banks, annual budget 2M$), Media Markt (E-Retail, annual budget 2M$), Zolotaya Korona (Financial: money transfers, annual budget 1M$)

Moscow, Moscow City, Russia

Moscow City, Russia