Igor Krakovsky Email & Phone Number

Los Angeles, CA, US

Chatsworth, California, US

Responsibilities: - P&L - Revenue Growth - Marketing/Media - Development - Design/Content - Project Management

I'm an strategic and results-oriented digital media/marketing executive with expertise in creating successful customer acquisition and retention programs. I have worked for both large organizations and startups, and specialize in executing effective digital strategies that meet or exceed CPA or ROAS targets. I am highly analytical and use data-driven.

Culver City, California, US

Worked closely with Product & Business Development Team to create and scale a new mobile subscription product internationally. Directly responsible for developing and executing user acquisition strategy, implementing complex analytics and tracking, as well as focusing on product localization across multiple continents, in a very short period of time.

Los Angeles, California, US

Managed multi-million dollar monthly budget in Display/Programmatic channel, media buying for UFC Fight Pass (digital subscription) as well as UFC Pay-Per-View events. Held to strict acquisition metrics. Successfully created scale & profitability.

El Segundo, CA, US

Successfully created strategy and executed on developing and scaling the Display/Programmatic acquisition channel for company's brands: JustFab, FabKids, Shoe Dazzle, Fabletics, to help diversify digital acquisition channels and effectively increase revenue.

El Segundo, CA, US

• Develop online acquisition programs, content and optimized digital advertising to increase online sales, conversion and ROI
• Build and lead an experienced digital acquisition team
• Build a dedicated Test Team to drive continuous improvement in website conversion and lifetime value by developing and testing responsive landing pages for every touch point of customer's journey
• Oversee digital acquisition channels: Branded/Non-Brand SEM, Retargeting/Remarketing, Display (Programmatic/Direct Buys), Affiliate, Comparison Shopping Engines, Google & Bing Shopping, Mobile/FBX
• Partner with IT & Development Teams on continuous improvement of e-commerce purchase experience and capabilities
• Partner with IT and other stakeholders to set up a scalable Online Acquisition foundation such as implementing a Tag Management solution to achieve strategic growth

Van Nuys, CA, US

• Develop and execute online customer acquisition and retention strategies to maximize company’s online traffic, conversion, revenue, ROI and LTV of each customer.
• Plan, develop and execute digital media campaigns across multiple online media channels to promote the company’s products, increase brand exposure, social presence, increase sales and market share.
• Responsible for efficiently managing multiple online marketing teams, creating and executing streamlined processes and marketing automation.
• Responsible for negotiating, planning and executing business partnerships to drive new customer acquisition.
• Responsible for successfully growing the company’s retention marketing efforts and increasing LTR and LTV of each customer.
• Successfully recruited and lead various online marketing professionals and teams, allowing them to achieve professional career growth while at the same time helping the company to benefit from their increased.

Santa Monica, CA, US

• Planned, developed and executed successful and highly profitable online acquisition strategies to drive online traffic and revenue and helped the company achieve aggressive sales goals within a short period of time.
• Planned, developed and executed a successful email marketing program and helped the company create a high ROI retention marketing engine.
• Worked in cross-functional roles on various online marketing and advertising projects and provided expertise and direction for many internal teams to achieve optimal results.
• Successfully sourced for and developed multiple highly profitable display partnerships and campaigns and helped the company realize unique revenue opportunities in a short period of time.
• Worked with Business Intelligence and Business Analytics teams to produce a number of internal and as well partner-facing reports and tracking mechanisms to achieve greater insight into company’s online marketing.
• Recognized for successfully planning and executing some of the largest automotive OEM online campaigns in the country with ability to demonstrate high return on investment time after time.

US

• Negotiated with and purchased online media from multiple marketing partners while achieving aggressive ROI goals.
• Tested and optimized numerous lead generation campaigns on CPA/CPL basis.

Los Angeles, CA, US

• Optimized existing marketing partnerships to achieve higher ROI.
• Planned and executed online and offline marketing campaigns utilizing multiple online marketing channels and traditional offline mediums to achieve rapid growth and help the company transition from privately held.
• Managed a team of online media buyers, affiliate managers, graphic designers in creative services, developers and various IT staff as well as worked cross-functionally with multitude of company’s internal teams on.
• Trained and coached numerous marketing and related staff members.
• Participated in company’s strategic planning and Board presentations.

• Managed large national accounts with multi-million dollar budgets to achieve highly desirable ROI and Gross Profit goals.
• Developed and executed a number of successful e-commerce specialty product websites with full marketing support, tracking and reporting.
• Achieved aggressive marketing goals and surpassed client expectations regularly.

Los Angeles, CA, US

• Joined the company during its start-up stage.
• Successfully built a highly profitable and scalable online marketing infrastructure.
• Developed and executed a multitude of online marketing partnerships and campaigns which helped the company achieve rapid growth.
• Planned and developed highly successful PR initiatives which built brand recognition and generated sizable amount of trackable revenue.
• Recruited, trained and coached online marketing team members to create an efficient media buying business operation.
• Planned and executed a number of highly profitable business development partnerships with leading online organizations such as Google, AOL, Overture/Yahoo and Microsoft.

• Developed, launched and optimized multiple internal advertising sales and lead generation units.
• Recruited and trained dozens of highly motivated sales professionals while achieving company’s aggressive sales goals.
• Lead multiple internal and external sales teams while also generating revenue from direct/self-made sales.
• Created sales contents and helped the agency expand its print and advertising operations in multiple national markets.
• Prepared the business for sale and successfully sold it.

Bachelor Of Science (B.S.), Marketing/Communication Studies

Recording Engineer, Audio/Video Post Production, Artist Management, Sound Engineering

High School Diploma, General Studies

Junior Diploma, General Studies