Igor Lisichenko Email & Phone Number

- Drive the development and implementation of the brand’s external communication strategy through event marketing initiatives. - Manage and maintain the event calendar, strategically optimizing event selection to maximize brand visibility and impact. - Lead the end-to-end organization of the brand’s participation in high-profile industry events, including.

Москва, Россия

• Responsible for Motorcycle market, Solar Energy Solutions market, Energy & Industry market
• Development of Brand strategy (research-based for 1 corporate brand + 10 product brands), increasing Brands' value
• Development of Brand Bible (Brand promise, Brand essence etc.) and Brand books for several Brands
• Developing yearly marketing plans for Russia and other markets, maintaining the overall performance of the Brands by overseeing all marketing initiatives
• Event management (developing and implementing event strategy and calendar in accordance with marketing strategy: exhibitions, conferences, customer events, expeditions, strategic sessions, educational events, online.
• Developing demonstration and POS-materials, coordination of trade activities

Москва, Россия

• Development of a local marketing strategy and calendar of events in accordance with global goals and objectives for brand development in B2B segment
• Organization of educational events including digital support at each step
• Organization of seminars for architects, designers, engineers (workshops, trainings, round tables)
• Live streams and webinars (2-3 per months) for different needs and departments
• Implementing complex interactive projects: light, sound design, video equipment, online broadcasts, VR engagement, electronic registration
• Participation in international exhibitions - carrying out all stages from concept to building and communication (Innoprom 2017, Electroseti 2017)Achievement - "The most popular corner of the week"

Москва, Россия

• Develop and implement effective marketing strategy
• Develop and set KPI’s, monitor and increase efficiency and effectiveness of activities in digital and offline
• Implementation of lead generation management
• Implementation of CRM system Bitrix 24
• Manage social media marketing campaigns and day-to-day activities, plan special activations
• Creating video content (work with video production agencies)

Москва, Россия

• www.xella.com
• Managing content on corporate and product web-sites www.ytong.ru; www.ytongdom.ru: updating information, news, editing templates, adding new features and applications, oversee design, administration of forum
• Working with web analytics systems: GA, Yandex Metrics
• Website promotion: SEO. Improvement of the position of web-sites in search results (Top-5, in comparison with previous period +20pt)
• Media planning (preparation of media and PR plans, communication with representatives of different platforms)
• Planning and carrying out special projects with bloggers (i.e. shooting all stages of house constructions with product placement)

Москва, Россия

• www.ermon.orgConstruction, Real Estate, Architecture
• Advertising (Digital, POSM, BTL)
• Website updating, administering and promotion (working with digital agency)
• Research of the market and competitors
• Working with clients’ feedbackAchievements: Top-10 position on Yandex, increasing brand awareness for architects and designers, which contributed to the emergence of new customers