Igor Lisichenko Email & Phone Number

- Drive the development and implementation of the brand’s external communication strategy through event marketing initiatives. - Manage and maintain the event calendar, strategically optimizing event selection to maximize brand visibility and impact. - Lead the end-to-end organization of the brand’s participation in high-profile industry events, including SiGMA Americas, SiGMA Africa, SBC RIO, iGB L!VE, SiGMA EUROPE. - Organize and manage exclusive events tailored for VIP clients, ensuring a premium experience that aligns with the brand’s standards and strengthens client relationships. - Oversee all aspects of event logistics, including managing vendor relationships, sponsorship opportunities, and coordinating with media partners for effective coverage. - Analyze post-event performance and merchandise production outcomes, providing detailed reports on key performance indicators (KPIs) to assess success and identify areas for improvement.

Москва, Россия

Responsible for Motorcycle market, Solar Energy Solutions market, Energy & Industry market• Development of Brand strategy (research-based for 1 corporate brand + 10 product brands), increasing Brands' value• Development of Brand Bible (Brand promise, Brand essence etc.) and Brand books for several Brands• Developing yearly marketing plans for Russia and other markets, maintaining the overall performance of the Brands by overseeing all marketing initiatives• Event management (developing and implementing event strategy and calendar in accordance with marketing strategy: exhibitions, conferences, customer events, expeditions, strategic sessions, educational events, online events etc.)• Developing demonstration and POS-materials, coordination of trade activities• Analyze current and upcoming market trends, market and consumer researches, reportingMain achievements:• Developed and successfully launched new branding of several well-known brands on the energy market in short period of time• Full support of successful entering the international market and expanding brands presence (solving legal issues, including advertising legislation and any restrictions) in Turkey, South Africa, Ukraine, Kazakhstan as well as communication strategy development and implementation• HR Brand development (employee brand strategy, action plan for internal and external TA, HH.ru page, career web page, internal communication, conducting monthly interviews with top management)• Fully coordinated redesign of the main corporate website (including rethinking of user journey and providing best in class customer experience) and transfer to the new platform• Partnership promotion and joint projects with major brands (Promotion with Jaguar\Land Rover in reneweble energy project, Sponsorship & promo project with Search and rescue squad LizaAlert)• Coordinating work of product/project teams, people management and motivation• Controlling and managing budgets, finances and profitability

Москва, Россия

• Development of a local marketing strategy and calendar of events in accordance with global goals and objectives for brand development in B2B segment• Organization of educational events including digital support at each step• Organization of seminars for architects, designers, engineers (workshops, trainings, round tables)• Live streams and webinars (2-3 per months) for different needs and departments• Implementing complex interactive projects: light, sound design, video equipment, online broadcasts, VR engagement, electronic registration• Participation in international exhibitions - carrying out all stages from concept to building and communication (Innoprom 2017, Electroseti 2017)Achievement - "The most popular corner of the week"• Support of HR events for students• Support events for bloggers and opinion leaders together with PR team• Strengthen relationships with key clients, several HQ visits organization, excursions and animation• Organization of local tool service center visits and make it happen on the regular basis• Communication activities coordination (publications in social media, press-releases, news, articles, other feedbacks and materials)• Development demonstration and POS-materials• Supervising partner agencies & suppliers• Plan and follow-up the budget related to events and sponsorships• Reporting, analysis and evaluation of effectiveness, adjustment of the marketing plan and event calendar if neededThe most exciting and complex projects:• 5 000 sq.m HILTI EXPO - the first Brand Expo for customers (350 participants)• Product launch events for Top management level participants• 25 years HILTI in Russia - the coolest and biggest event for employees in Sochi (more than 1 000 participants) - from concept to implementation through all stages

Москва, Россия

• Develop and implement effective marketing strategy• Develop and set KPI’s, monitor and increase efficiency and effectiveness of activities in digital and offline• Implementation of lead generation management• Implementation of CRM system Bitrix 24• Manage social media marketing campaigns and day-to-day activities, plan special activations• Creating video content (work with video production agencies)• Developing online training courses• Supervising special projects, implementation with partner agencies & suppliers• Plan and follow-up the budget related to marketing projectsEvents and partnerships:• Participation and support of international exhibitions (Mosbuild, Buildex, Batimat 2014)• Organization of regional Roadshow events (5-7 per year)• Participation and partnerships with Architectural conferences (10 events)• Dealership summits organization and participation as spokesperson (4 events per year)• Training center workflow organization and coordination• Russian Kicker Championship (foosball) organization with company's sponsorship

Москва, Россия

www.xella.com• Managing content on corporate and product web-sites www.ytong.ru; www.ytongdom.ru: updating information, news, editing templates, adding new features and applications, oversee design, administration of forum• Working with web analytics systems: GA, Yandex Metrics• Website promotion: SEO. Improvement of the position of web-sites in search results (Top-5, in comparison with previous period +20pt)• Media planning (preparation of media and PR plans, communication with representatives of different platforms)• Planning and carrying out special projects with bloggers (i.e. shooting all stages of house constructions with product placement)• Writing TT for designers, developers, copywriters• Timings preparation: monitoring compliance with the terms• Analysis of the market and competitors• Translation and localization of technical encyclopediahttp://www.ytong.ru/baubuch/• Development and implementation of interactive calculator http://www.ytong.ru/calculator_1939.php• Development of motivation program for partners (distributors, architects)• Communication with product management and sales department• Communication with financial department, budget controlling

Москва, Россия

www.ermon.orgConstruction, Real Estate, Architecture• Advertising (Digital, POSM, BTL)• Website updating, administering and promotion (working with digital agency)• Research of the market and competitors• Working with clients’ feedbackAchievements: Top-10 position on Yandex, increasing brand awareness for architects and designers, which contributed to the emergence of new customers