Igor Markiv Email & Phone Number

Moscow, Ru

Team: Licensing Team, Media distribution team, Marketing team, Special projects teamBusiness Management:- strategy- sales- marketing- finance- P&L management

Россия

Team: Licensing Managers, Product development team, Marketing managerPartners: Top companies of the Regional and local levelRussia and CIS Business strategy development for FHBP category• Monitoring and analysis of industry trends and market data to identify and develop new business opportunities• Optimization and prioritization among partners in line with the company's global strategy• Business development of current licensees within Disney brands• Developing individual product marketing strategy and implementing it through distribution and advertising initiatives• Market analysis, competitive environment, market niche and segmentation• Preparation and defense of brand portfolio plans • Team management and employee development

Russian Federation

Team: KAMs, SV of Merchandisers (SV + team)Channels: Retail Channel, E-com of Modern trade• Increase impulse channel share in Mattel Russia's split• Launched new sales initiatives with License Department• Exceeding an ambitious sales plan• Launched new (for Mattel Russia) direct customers• Changing the supply planning scheme in channel

Россия

• Took decisive action that returned region to growth through prioritization, portfolio strategy, marketing transformation, and successful demand generation campaigns. • Consistently outpaced market growth.• Cost-effectiveness & P&L analysis• Portfolio management, manufacturing footprint optimization, and sales mix initiatives (Contracts, Price, ROI, etc.)• Sales team renovation and optimization

Team: KAMsChannels: Retail channel & DIY• Delivered sales growth in DIY business in 2016 (Fastest Growth VS other business)• Lead 4-person of local sales team & more than 10 cross functional team responsible for P&L management, development and implementation of global business strategy and integrated innovation strategy to deliver global financial objectives. • Sales team building, training, strong motivation.• Business processes optimization based on the 6Sigma methodology (logistics, supply model, transition to EDI with direct partners)

Team: JKAMs, Sales Reps, MerchandisersChannels: Retail channel • Building up work in the area of responsibility• Conducting complex annual negotiations• Transferring to a direct contract model for one of the top partners• Over-fulfilment of sales plans

Team: Sales Reps, MerchandisersChannels: Retail channel Responsible for managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within them:- fulfil sales targets and budget targets at quarterly and year’s base- create and implement effective marketing programes- forecasting, pricing and business planning- report on sales results on regular basis - coordinate distributors- manage merchandising team

Partners: Retail channel Responsible for managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within them:- fulfil sales targets and budget targets at quarterly and year’s base- implement effective marketing programes- forecasting, pricing and business planning- report on sales results on regular basis - manage merchandising team

Partners: Retail channel Responsible for customers managing, maintaining a long term relationship with accounts and maximising sales opportunities within them:- fulfil sales targets and budget targets at quarterly and year’s base- implement effective marketing programes- forecasting, pricing and business planning- manage merchandising team

Team: Sales representatives (25)• Exceed AOP (additional equipment, additional shelf space)• Initiated and led the project of reallocation of TOP KA in a separate merchandising group