Key Responsibilities:1. Managed the company website, ensuring optimisation for enhanced user experience and SEO performance.2. Led SEO strategies, including keyword research, on-page optimisation, and technical SEO enhancements, to improve search engine ranking and visibility.3. Oversaw the backlinking strategy, identifying and securing valuable backlink opportunities to bolster site authority.4. Created and scheduled original, SEO-friendly content across various platforms, enhancing brand presence and engagement.5. Developed and managed email marketing campaigns via Mailchimp, promoting the company’s services to both existing and prospective clients.

ResponsibilitiesTeam Leadership and Management• Established and led an international team of web developers and graphic designers from Croatia, focusing on diverse branding solutions for the UK marketStrategic Oversight for BrandingProvided strategic guidance to small businesses, aiding in the development of their brand and online identity through:• Conducting SEO audits to enhance website visibility.• Developing and implementing SEO strategies to attract traffic.• Crafting keyword strategies for improved content visibility.• Creating and curating SEO-optimised video, graphic, and marketing content.Promotional Material ProductionDirected the creation and distribution of over 100 high-quality promotional items, maintaining cost-efficiency and adherence to budget constraints.• Promotional Events Organisation• Conceptualised and managed over 10 promotional events, including giveaways and competitions, to increase brand engagement and visibility.Online Sales Channel IntegrationIntegral in integrating online sales channels, such as event ticketing and e-commerce platforms, enhancing user experience and driving revenue growth.AchievementsEnhanced Online PresenceSignificantly improved the digital footprint of multiple small businesses through effective SEO and content strategies, leading to increased brand recognition and online visibility.Cost-Effective Promotional StrategySuccessfully executed promotional campaigns within tight budget constraints, demonstrating high levels of creativity and financial acumen.Digital Marketing SuccessLed the digital marketing efforts for gtfp.com, a leading MMA promotion company, achieving:• A 25% growth in social media followers, enhancing the brand's digital community.• A 500% increase in online ticket sales within two months, showcasing the effectiveness of targeted digital marketing and SEO content strategies.

Founder and CEO of media agency specialized in concept creation and high-quality graphic and video content production. Other services included: branded merchandise, event management and creative consultancies. Matrix managed team of 15 across Marketing, Operations, Creative, Human Resources and Finances.+ Championed strategy and formed a sustainable business model. Self-funded company, started with limited resources and independently positioned the brand, defined key messages and established a profitable company that employed 15 people and turned revenue of £0.5M. + Spearheaded business development acquiring 50+ accounts across different industries. Proactively segmented clients, pitched creative concepts, managed accounts, sourced opportunities, negotiated contracts and closed deals. Some of the clients included: NOA, E-Blue and Pastor.+ Led the Creative Department for Hangar 18, owner of the major Croatian Smartphone brand Noa. Managed marketing campaigns and video production process (editing, video distribution and video assets for multimedia web and TV Broadcast). + Delivered more than 50 promotional high-quality videos and 3D graphics with an extremely limited budget. + Signed marketing campaign with FC Chelsea (then Real Madrid) player Mateo Kovacic, negotiated 50% below price.+ Contributed to the over 100% annual growth of the company. + Recruited and trained a number of employees. Directly in charge of HR, recruited effective production and administrative personnel and conducted numerous training to ensure that employees feel comfortable, motivated and take pride in their work.

Brought in by MD to lead the production team and monitor and improve the process to ensure the timely and high-quality execution of developing and producing video within a limited start-up budget. + Managed all aspects of creative production including conceptualisation, writing, storyboards, managing project budgets, scheduling, hiring crews, casting, directing talent, set design, location scouting, supervising graphics and post-production, as well as music and sound design.+ Transitioned quality of videos from FHD to 4K format. Increased quality by upgrading recording equipment and instituting production and post-production process.+ Reduced production cost by 15%. Insourced previously outsourced activities that were creating an extra cost to the company. Trained staff on negotiation techniques to reduce the cost of external subjects such as actors, models and filming crews.