Igor Ritter Faria Email & Phone Number

State Of Minas Gerais, Brazil

São Paulo, Brazil

- Managed paid media strategies for Mondelez (Lacta, Bis, Oreo, Trident, Tang), focusing on Lower Funnel & Retail Media strategies.- Provided technical leadership within a squad structure, staying close to platforms (Google Ads, Facebook Ads, Amazon Advertising, and LinkedIn) to ensure campaign success and optimize performance.- Delivered daily client communication, presented results focused on ROAS and user behavior analysis, and supported team growth through mentorship and… Show more - Managed paid media strategies for Mondelez (Lacta, Bis, Oreo, Trident, Tang), focusing on Lower Funnel & Retail Media strategies.- Provided technical leadership within a squad structure, staying close to platforms (Google Ads, Facebook Ads, Amazon Advertising, and LinkedIn) to ensure campaign success and optimize performance.- Delivered daily client communication, presented results focused on ROAS and user behavior analysis, and supported team growth through mentorship and 1-on-1s.- Leveraged data intelligence and dashboards to make data-driven decisions, enhancing campaign efficiency and identifying opportunities for continuous improvement. Show less

São Paulo, São Paulo, Brasil

- Coordinated paid media strategies for Lenovo (D2C, B2B, Retail Media) and Kroton Group (Unopar, Anhanguera, Pitágoras) with a focus on SEM and Social Ads campaigns.- Oversaw campaigns to drive results such as enrollment growth and B2B lead generation, ensuring alignment with business objectives.- Analyzed campaign performance using key metrics like ROAS, optimizing strategies through A/B testing, audience segmentation, and creative adjustments.- Maintained strong client… Show more - Coordinated paid media strategies for Lenovo (D2C, B2B, Retail Media) and Kroton Group (Unopar, Anhanguera, Pitágoras) with a focus on SEM and Social Ads campaigns.- Oversaw campaigns to drive results such as enrollment growth and B2B lead generation, ensuring alignment with business objectives.- Analyzed campaign performance using key metrics like ROAS, optimizing strategies through A/B testing, audience segmentation, and creative adjustments.- Maintained strong client relationships through regular reporting and strategic discussions to drive campaign success. Show less

São Paulo, Brasil

- Led lead generation strategies for Localiza (Rent-a-car), delivering high-quality prospects for the used car sales team.- Managed Google Ads and Facebook Ads campaigns, optimizing performance to generate qualified leads aligned with sales team goals.- Developed and implemented data-driven strategies using dashboards and analytics tools to continuously improve campaign outcomes.- Collaborated closely with cross-functional teams to ensure creative alignment and message effectiveness.

Belo Horizonte, Minas Gerais, Brasil

Volunteer Responsible for the video contents of TEDxBeloHorizonte in 2021 and 2022.

Belo Horizonte E Região, Brasil

Clients (locals): APVS, CREA-GO, Pref. Montes Claros, Band Minas, CFP and politician campaigns.- Played a key role in public bidding processes for municipal governments and professional associations, ensuring compliance and delivering effective media strategies.- Managed accounts for an automotive insurance company, designing and optimizing campaigns to enhance brand visibility and drive customer engagement.- Led social media and paid media strategies for local political… Show more Clients (locals): APVS, CREA-GO, Pref. Montes Claros, Band Minas, CFP and politician campaigns.- Played a key role in public bidding processes for municipal governments and professional associations, ensuring compliance and delivering effective media strategies.- Managed accounts for an automotive insurance company, designing and optimizing campaigns to enhance brand visibility and drive customer engagement.- Led social media and paid media strategies for local political campaigns, supporting mayoral and city council candidates with data-driven approaches.- Implemented data intelligence dashboards to monitor campaign performance and optimize media placements, ensuring alignment with client objectives and KPIs.- Fostered a collaborative team environment by conducting regular 1-on-1 meetings, providing mentorship, and empowering team members to enhance their skills and performance.- Delivered actionable insights and strategic guidance, enabling clients and internal stakeholders to make informed decisions and achieve campaign goals. Show less

Belo Horizonte, Minas Gerais

Clients (locals): Araujo, Lider Interiores, Olé Consignado, Pif-Paf e Unimed.- Led paid media strategies focused on branding, managing campaigns for diverse local brands across industries such as drugstores, premium custom furniture, payroll loan companies, food and beverage, processed meats, and a major health insurance provider.- Designed and executed tailored media plans to enhance brand awareness and audience engagement, leveraging platforms such as Google Ads, Facebook Ads, and… Show more Clients (locals): Araujo, Lider Interiores, Olé Consignado, Pif-Paf e Unimed.- Led paid media strategies focused on branding, managing campaigns for diverse local brands across industries such as drugstores, premium custom furniture, payroll loan companies, food and beverage, processed meats, and a major health insurance provider.- Designed and executed tailored media plans to enhance brand awareness and audience engagement, leveraging platforms such as Google Ads, Facebook Ads, and Instagram Ads.- Optimized campaign performance through rigorous analysis of key metrics, ensuring alignment with brand objectives and target audience preferences.- Collaborated with creative teams to develop impactful ad creatives that resonated with each brand's unique identity and market positioning.- Managed advertising budgets across various industries, ensuring efficient allocation to achieve maximum brand exposure and campaign ROI.- Delivered regular performance reports and actionable insights to clients, contributing to long-term branding strategies and client satisfaction. Show less

Belo Horizonte E Região, Brasil

Clients: Petrobras (Oil Company), Sebrae and CNHi.- Managed paid media strategies for key accounts, including Petrobras, delivering high-performance campaigns across Facebook, Instagram, LinkedIn, and Twitter.- Actively collaborated with the client to align on business goals, ensuring the execution of effective content promotion strategies tailored to various audience clusters and editorial segments.- Controlled and optimized large advertising budgets, achieving significant ROI… Show more Clients: Petrobras (Oil Company), Sebrae and CNHi.- Managed paid media strategies for key accounts, including Petrobras, delivering high-performance campaigns across Facebook, Instagram, LinkedIn, and Twitter.- Actively collaborated with the client to align on business goals, ensuring the execution of effective content promotion strategies tailored to various audience clusters and editorial segments.- Controlled and optimized large advertising budgets, achieving significant ROI while maintaining alignment with client objectives.- Analyzed and optimized creative assets to enhance performance, ensuring consistent engagement and alignment with target audience preferences.- Designed and executed communication strategies for diverse audience clusters, adapting messaging and formats to maximize impact.- Provided strategic recommendations through data-driven insights and regular reporting, maintaining a trusted advisor role with the client. Show less

Belo Horizonte E Região, Brasil

Human Data Strategy Course, Digital Marketing

Bachelor'S Degree, Advertising

Ensino Médio E Técnico Em Informática, Ensino Médio Técnico Completo