Igor Scherbakov Email & Phone Number

Москва, Россия

Запуск и развитие проектов по трансформации digital-маркетинга для крупного и среднего бизнеса

Москва, Россия

Digital I - is a specialized performance marketing agency working with large clients in various fields. The agency's portfolio includes large Russian and international e-commerce businesses. We provide services in the field of omnichannel performance marketing in the web and app directions. Since the beginning of 2020, I have been managing the company's customer service. My tasks include managing a team of account managers in close connection with the agency's performance team.

Москва, Россия

1. Monitoring the implementation of the main sales plan of the agency with details on the channels. Creation and implementation of an effective process of interaction with agency teams to control the implementation of the plan (together with account directors and teom of experts).2. Management of the growth of the main and highpotential channels. Formulation of a sales plan for each channel, with the necessary growth to achieve optimal financial performance of the agency (together with the development director and owners of the company).3. Search and further optimization of the terms of the agency’s global media purchase. Meetings, reaching agreements, signing contracts.4. Global management of a team of experts.4.1. Hiring, adaptation, monitoring the effectiveness of the team of experts on the main channels of the service. Evaluation and control of the profitability of the media / programmatic and social media departments.4.2. Adapting an expert team to existing processes. Optimization of the process of interaction of experts with other departments of the agency.4.3. Control over certification and certification of agency employees in offices in Moscow and St. Petersburg.4.4. Participation in the process of organizing training and development of agency employees in Moscow and St. Petersburg (including training programs, seminars from partners, client days, etc.).5. Close interaction with top agency partners of testing new products, monitoring the effectiveness of tests, adapting successful practices to the main portfolio of services.6. Construction of the agency’s resource planning process (together with experts and account directors).7. Evaluation of incoming projects and tenders for the inclusion / participation of agencies in them.8. Work on a strategy for further business development (together with the Board of Directors)

Saint Petersburg, Russian Federation

Creation, organization and management of the development of digital strategies for current and potential customers of the international digital-agency Realweb. Adaptation of the new department and services in the agency business and portfolio. Creating a new product and new business structure, presentation and protection the project for the owners of the company. The main tasks in the position:- creating and optimizing the structure of the client brief - analytics and extracting insights from research, reports and customer journey map - creating and optimizing structure of my product (insights, audience segmentation, creative conceptions, channel selection, media planning, web-analytics, KPI, data visualisations and reports, evaluating results) - compiling the department road map - search for collaborations and partners from open market for growth and development of a product (big data, predictive analytics, omnichannel, etc.) - presentation and protection of ideas and strategies to customers Cases: Evalar, Melon Fashion Group, Makheev, 585, FC Zenit, HC SKA, Dream Island, Mail Group, Yandex, REDMOND Smart Home, Setl Group, Eurostroy, Econika, ART-Gamma, Timelab.pro, etc.

Saint Petersburg, Russian Federation

Head of a group of digital-marketing e-commerce account specialists.Customer service: - optimization of the financial efficiency of current paid channels- search of efficiency clients business growth points (digital) - monitoring the execution of tasks for setting up end-to-end business analytics and reporting visualization (Tableau, GA 360, Adhands, etc., and custom systems)- optimizing advertising budgets - creating KPI maps for clients- support and launch of advertising campaign - omni-integration between offline and online client businesses (data and marketing mechanics) Responsibilities of the head of the department: - assessment and control of financial effects the effectiveness of the work my team and department - the formation of financial KPIs and the development of strategies for their implementation - planning of the load and the number of my team - own management advertising campaigns of priority customers - knowledge and constant monitoring of the offers and services on the market for e-commerce - work with large budgets and volumes data - participations and wins in government and corporate tenders - presentations of concepts for federal and international projects Cases: REDMOND, Mr Doors, Hilding Anders, JD.COM, YandexMoney, Hilding Anders Russia, Zarina, STD Petrovich, etc.

Санкт-Петербург, Россия

Привлечение в бизнес агентства новых клиентов и денег. Ведение и оценка эффективности рекламных кампаний ведущих клиентов агентства. Работа с высокими бюджетами и уровнем заказчиков. Знание и опыт работы со всеми ведущими системами аналитики рынка онлайн-рекламы. Понимание трендов рынка. Стабильная положительная динамика в результатах.Кейсы: REDMOND, Mr Doors, Lemminkainen, JD.COM, Святой Источник, Askona, СТД Петрович, Яндекс, Google, Mail Group и тд.

Санкт-Петербург, Россия

- "холодные продажи"- встречи с заказчиками, обсуждение условий сотрудничества, консультация по услугам- заключение договоров

Санкт-Петербург, Россия

- Обеспечение высокого уровня узнаваемости и формирование положительного образа - компании. Получение обратной связи. Расчет строительных материалов при формировании заказа.- Обеспечение клиентов информацией о фирме и предлагаемых товарах и услугах, ее конкурентных преимуществах.- Консультация и обучение торгового персонала клиентов компании.достиженияЗа полгода работы в компании MC-Bauchemie Russia всегда с большой ответственностью подходил к работе с клиентами и заказчиками компании. Результатом деятельности является ежемесячное значительное перевыполнение плана.По итогам апреля 2008 признан лучшим промоутером компании MC-Bauchemie Russia в г.Санкт-Петербурге.